Positive reviews: how to request them

As we all know, we’re more likely to leave a review when we’re disappointed with a service than when we’re satisfied. And yet, leaving positive reviews is very important for the person who receives them. So how do you ask for them?

1. Prepare the customer in advance

Before thinking about positive reviews, think about everything that will make the customer want to post one. Beattentive without being intrusive. Let them know you’ll be there if they need you, and ask them halfway through their stay if everything’s going well. This will help you avoid unpleasant surprises. Just be careful not to overdo it and “smother” your customer. Also check before arrival that everything is as advertised. Everything should be perfectly clean and there should be nothing missing from what you have advertised. To increase your chances of getting positive reviews, you can even include a few little extras to offer your customers.

2. How to formulate your request

One of the most popular techniques is to send a simple e-mail, politely asking your customers to share their experience on your platform. For even more luck, remember to personalize your e-mail and include a clickable link to make things easier for your customer. You can also send a text message to your customers at the end of their stay. Beware, however: although practical, this method is very intrusive and may upset some people. So you need to follow a few rules: get straight to the point with a clear, precise message, don’t mention any subject other than the rating, and send it within a few hours of the end of the booking. Finally, use a shortened url for your link. Our favorite technique is the last one: the QR code. With our digital welcome booklet, your customers can give their feedback simply by scanning the QR code before leaving the property. You can remind them of this in the terms and conditions, or schedule a notification.