Furniture: your choice should not be a matter of chance
Making your hotel even more attractive requires creative thinking to find the right furniture that will combine comfort, quality and aesthetics while adapting to the story telling of your hotel. Furniture is the best tool to improve the image of your hotel. Find in this article, some advices to choose it well.
The decoration, an element that confirms your identity
Defining the style of a hotel is the object of a long reflection preceded by the drawing of inspiration. Indeed, inspiration can come from anywhere, at any time, and in any circumstances. So don’t hesitate to check out the most fashionable establishments. Also, visit trade shows that focus on the latest furnishing trends. An easy way to spot trends is to look at Pinterest.
Every detail is important! You can consider matching your furniture to the major theme of your hotel: classic, traditional, romantic… Play with materials, shapes and colors to create your own atmosphere.
Your entrance sets the tone for everything that follows, so don’t neglect it. Set the tone of your interior directly with your exterior design choices.
Less is more: embrace the minimalist spirit
The minimalist style reached its peak in the 1960s. A trend in aesthetics and interior design that aims to reduce materials to a minimum. To bring this minimalist touch to your hotel, avoid flashy colors and opt for neutral tones such as gray, beige, white or midnight blue.
In addition, your real estate should be uncluttered and discreet. Minimalism is above all a style that blends objects with their surroundings. Avoid all heaviness and extravagance and leave room for discretion in your storage.
Concerning your materials, prefer raw materials such as glass or lacquered wood. However you can add more character by playing with textures.
Confort and biofeeling
Beyond aesthetics, your furniture must contain a form of comfort, ease of maintenance, and practicality… To be avoided: a too imposing furniture in restricted spaces; your decoration must not slow down your staff in its movement.
Think of arranging your café and restaurant in a cosy way, so that customers can relax and take time for themselves.
Biofeeling is a movement that believes that shapes and environments have a direct impact on emotions. So, to keep your guests calm and collected, design rooms with geometrically defined lines, soft chairs, and a warm atmosphere.
What about you? Where do you get your inspiration to furnish your home? Do you do it yourself or do you call a professional?
The impact of artificial intelligence on customer service
AI is the set of computer systems capable of performing tasks that usually require human intelligence, such as visual perception, voice recognition and translation. According to a 2017 McKinsey Global Institute report, in the hospitality industry, 50% of tasks will be automated by 2055. Digital is therefore increasingly present, allowing hoteliers to better know their customers and target what is important to them.
A marketing
strategy
In order to personalize and improve interactions with their customers, several companies have opted for this type of marketing.
Indeed, following the phenomenon of “machine learning”, the collection and processing of data are evolving according to the evolution of algorithms and applications in the digital tourism sector.
Thus, content personalization and specific recommendations are proposed.
revisited
services
Several services will be modernized and become faster and more efficient thanks to AI. Indeed, personalized recommendations for activities near their hotel will be made based on the traveler’s ID, virtual reality already allows for an immersive tour of the hotel. Moreover, no need to waste time changing prices, pricing will be adjusted in real time. Finally, applications facilitating social interaction within the hotel as well as robotic room service will soon be available.
Check-in, Check-out
and E-Welcome
Generating more profit to deliver a better experience to customers, E-Welcome allows to anticipate the reception of the customer and to propose internal or external services. This creates a privileged relationship between the hotel and its prospects.
The E-welcome is also present through the digitalization of the welcome booklet. Thus, by creating your StyQR digital welcome booklet, a QR code will be delivered to you, your customers will be able to scan it, and then access all the information necessary for their stay (wifi code, digicodes, good address…)
In addition, tasks such as check-in are being digitized. Applications are being developed for facial recognition to simplify hotel check-in. Finally, the smartphone makes customer relations much easier, as it can be used as a variant of a payment method or even as an electronic key.
A trend
toward robotization
In Japan, there is Aico Chihira, the most famous hotel robot in the region, and in Silicon Valley, A.L.O., the robot-majordome. Indeed, the era of digital and technology is turning the hotel industry upside down with a very important rise of robots.
Indeed, more than 80% of hotel staff find that robots help them in their work and allow them to be more efficient. At the Hilton McLean, in Virginia, there is Connie, a robot concierge who interacts with customers.
An initiative that could delegate tasks such as reception or carrying suitcases… to machines.
end to end
innovation
In short, algorithms will be used to adapt the personalized offer to the precise needs of customers. Whether it is in relation to the search for hotels through voice assistants, the reservation system, but also, the platforms using chatbots, live chat and other instant messaging to communicate live, to save time. Rates are also optimized thanks to seasonal analysis.
Is it worth having a chatbot on your hotel website?
In a digitalized world, the customer experience has become the nerve of the war: a key element of your strategy. The chatbot is a software robot that can dialogue with an individual or consumer through an automated conversation service. This mechanized communication makes an interactive icon appear on your website opening a live chat window. The chatbot allows you to save time and increase the knowledge you have of your customers.
A tool for
additional sale
Chatbots can encourage your customers to buy additional services through various suggestions. Indeed, by inquiring about your offers and additional services on the chat, they receive an instant response that pushes them directly to purchase.
You can also use chatbots for your live reservations (as the SNCF does very well!). This way, you reduce the management work of receptionists and provide immediate answers by being available 24 hours a day.
A hunt
for information
Customers often have many questions to ask you. A chatbot allows you to compile all the questions that come up often.
“What time is breakfast served?”
“What are the rates for your Spa / Massage? “
On the technical side, these questions will allow you to take stock of your site’s malfunctions. Don’t forget that you should always propose solutions to problems raised by your customers.
An accompaniment
personalized
The chatbot of your hotel will also allow you to have a personalized relationship with your customers before, during and after their stay. You will be able to propose to your customers the most adapted offers to their needs, but also suggest them activities or tourist places not to be missed.
Zoé, the hotel chatbot
equipped with artificial intelligence
“Zoe, the 24/7 hotel artificial intelligence, is capable of handling up to 80% of customer interactions. Zoe saves you time and allows you to focus on complex, high-value conversations. “
Through this software you will be able to manage your customer communications efficiently and save time by centralizing all your messaging on a single platform (SMS, Live chat, Facebook Messenger, WhatsApp (beta) Viber, Twitter, Telegram, Booking.com, Expedia, Airbnb…). Moreover, Zoe allows you to communicate in 8 languages with your customers!
Specialized in the hotel industry, Quicktext connects to your PMS to allow you to view and schedule customer messages in an instant to suggest the right service to the right customer at the right time. This chatbot will also allow you to convert many conversations into reservations!
As you can see, the chatbot will soon revolutionize the customer experience on your website.
Your customers’ satisfaction will increase when they have the right information at the right time!