The website of your hotel: indispensable!
A website
for what purpose?
Even if your hotel already has an online presence via booking sites like Booking or Tripadvisor, Having your own website is nevertheless essential for your establishment. Today, more than 80% of consumers do research online before making a purchase. It is the same for the reservation of their stays. So what are the advantages of having your own website, and how to take the step? Here is our advice.
Get bookings
at a lower cost
If your website has a reservation module, then you can get reservations at a lower cost (without the commission of the reservation site which is your usual intermediary). You will also be able to put forward promotional offers on your website when booking online, such as breakfast at 50% off.
Assert your
own identity
Your website will reflect your identity and your brand image. It will convey your positioning and your values. If you have a high-end hotel, reservation websites (which often have a very busy design) do not allow you to properly highlight your establishment. On the contrary, on your website, you have a lot of freedom to express yourself through your logo, your graphic charter (your colors and fonts) or your photos. You can then share your website on social networks and benefit from a greater visibility on the web through natural referencing (SEO).
Communicate
practical information
Your website will also allow you to display a large number of photographs (for the most curious customers) or information. You will then reduce the uncertainty of your potential customers, thus inciting them to book their stay without hesitation. You will be able to publish the history of your establishment, the news of your hotel, the contact information and many other useful information for your customers.
Stand out !
Video presentation of your hotel or 360° guided tour: your website will allow you to stand out from your competitors by its design and originality. Present your most beautiful assets to your customers and use technology to highlight your establishment. Your potential customers will be able to project themselves and imagine staying in your establishment, a definite asset!
Take action !
So, you’ve finally decided to create your hotel’s website?
Good news, we have a great web designer to recommend to you: the design studio TREIZEMARS. From the creation of your visual identity (logo, graphic charter, UI design) to the creation of your website through the photos of your establishment, the team TREIZEMARS will provide you with the best services for your hotel.
Is investing in a hot tub a good idea?
Who has never dreamed of sipping a glass of champagne in a private Jacuzzi? It’s a luxury many would like to enjoy, even if it’s just for a night.
Having a Jacuzzi in your hotel can add real value to your property. Why?
For your customers, it’s a shocking argument that could trigger an immediate love affair. For you, it’s a way to stand out from the competition and better fill your booking schedule. So, is it worthwhile for a hotel to invest in a private Jacuzzi for its rooms?
A jacuzzi
how much does it cost ?
How much does a hot tub cost? It all depends on what you choose. There are several ranges of jacuzzis with different options (jets, lights, number of places…) Here are their average prices:
- Above ground : 10 000 euros
- Built-in: 13 500 euros
The installation cost varies according to the model, the location and the accessibility to install it. Therefore, prices can easily climb from 900 euros to 2700 euros. Attention: you must imperatively check the solidity of the ground! Otherwise it will be necessary to pour a concrete slab (100 euros/m²). Do not hesitate to ask your salesman for information. He will also be able to advise you on the proper maintenance of your Jacuzzi (cleaning, changing filters…) or inform you on water and electricity consumption.
You can also opt for a less expensive alternative which is none other than the Jacuzzi bath. Its price varies between 1 000 euros and 3 000 euros. This one is therefore more accessible in terms of price (it is mainly intended to be installed in private homes), you will still lose a little in prestige.
How to make the investment
profitable ?
Indeed, having one (or more) Jacuzzi(s) in your hotel is an investment, but it can be very profitable. Offering a private Jacuzzi in a room will allow you to increase the price of the nightly stay. Your guests will be willing to pay more to enjoy the comfort and luxury of this room. They will surely have to do this in advance, as their reservation schedule will most likely be full.
Indeed, rooms with Jacuzzi are very much in demand. On the net, many articles list hotels with this equipment. Platforms like Staycation can also allow you to highlight this exceptional asset!
An asset for your
hotel's image
The Jacuzzi is therefore a very sought-after luxury equipment because it is a call to romance for couples wishing an intimate setting (discover here our article “target and attract your customers”).
Your guests will be able to promote your hotel and its special room, for example by posting photos on social networks.
You can also promote your room with Jacuzzi on your hotel’s website or on various reservation websites. This will allow you to enhance the image of your hotel and to stand out from the competition.
Investing in a Jacuzzi can be worth it (and the cost!), because it will allow you to increase the standing of your hotel, to have a high occupancy rate for the room concerned, but also to benefit from a nice image towards your potential customers.
Finally, to convey the identity of your establishment, we advise you to create the website of your hotel, an essential element nowadays.