In constant competition with guest houses and rentals Airbnb, Hotels need to reinvent themselves in order to appeal to tourists. Today, StyQr has unearthed some must-follow trends to improve the customer experience in 2019. Whether you’re an independent hotel or a large hotel chain, you need to anticipate the next few months of this new year in order to shine again in your industry.
The customer
experience
Communication, the basis of any relationship
In order to stand out, you need to connect with your community. Customers must feel comfortable, at home and satisfied. There should be no distance. To do so, you can propose activities or sports, cultural or artistic events to be done in the hotel’s living spaces or outside. Inform your future clients about the leisure activities available in your city. Moreover, you can also use social networks, newsletters, applications, sms… Disseminate quality information, with unique content. Develop yourself by promoting and developing the image of your establishment, build customer loyalty, federate your teams around your history and your values. The image you reflect will be a mirror of your identity.
Storytelling
Find your DNA and give it life. Create your own universe with your graphic charter, your colors, your style of furniture, your decoration or an atypical service. Build on the history of the creation of your hotel. Be imaginative, rethink the uniform of your employees for example.
Local and
ecological authenticity
Dining Experience
A large majority of travelers choose hotels primarily for their food and dining experiences. Incorporate a chef’s dish special to your hotel into your menu. Give tourists a change of scenery by highlighting the culinary specialties of the country or region. Why not offer cooking classes for adults and children in the hotel restaurant? And of course, use organic ingredients from local farms. Finally, you can surprise your guests with breakfast in bed !
A commitment to the environment
In 2019, travelers are committing to becoming more and more eco-friendly. By reducing your environmental footprint, you’ll not only attract more travelers, but you’ll also save a lot of money. Among the measures your guests will be able to notice right away; (eco-friendly toiletries, lights and air conditioning that automatically turn off when no one is in the room, and a towel reuse policy).
Hotel
technology
Interconnected devices
Have you ever heard of the “smart hostel”? It’s a system that aims to replace checking into a hotel, opening the doors, changing the lights, temperature and powering the candles with the push of a button (on your smartphone). So, in 2019, we will see more and more connected rooms in hotels. Assuming every employee and guest has a personal device, it will be more obvious to communicate with the hotel server and thus have access to room controllers.
The digital welcome booklet
In 2019, say goodbye to the paper welcome booklet, and go digital! StyQR will allow you to surprise your customers with the modernity of your methods, while providing them with all the practical information they need during their stay. No more incessant phone calls to the reception desk and no more forgotten information.
Create easily and freely In your digital welcome booklet, add the necessary information (wifi code, digicode, good addresses, tips on how to use the appliances, useful numbers…). To access it, travelers scan the QR code dedicated to you. You can make this QR code a real decoration tool by putting it in a frame that will perfectly match your interior.