The summer vacations are coming to an end. And with them, the high season. But back-to-school doesn’t have to mean the end of business for you. Find out how to stay on top of your bookings in September.

1. When to get ready

As soon as you can! We know you’re busy in the summer, so you probably don’t have time to get down to business. So think ahead! Write a slightly different text according to the season, prepare photos that will speak to your customers. You won’t have the same type of clientele as in high summer, so you’ll have to adapt to attract them. You’ll also need to think about the price of your stay, which should be significantly lower than in summer. This is one way ofattracting more people. But be careful not to sell off your services.

2. What type of customer should I be targeting this fall?

Officially, school starts on September 02. So, a priori, no customers with children, or very young children. You should essentially have customers who can leave outside the school vacations, and if they do, it’s generally for two reasons: they want to avoid the crowds and pay less. They’re looking for peace and quiet, while still enjoying good weather conditions. You may also receive customers who come to work. Those lucky enough to be able to continue telecommuting will try to get away from their routine and make a smooth start to the new school year.

3. What do I need to take into account?

Now that you’ve identified your customers, how do you get them to come to you? We’ve just talked about :

  • Calm: highlight the aspects of your home that make you feel good
  • Prices: it’s up to you to lower your prices compared with the summer. Be careful to remain profitable.
  • Wifi: make sure you have a good wifi connection and highlight it in your ad.
  • If you have a workspace, please mention it.

Generally speaking, what am I looking for when I’m away on vacation? And write an ad that matches that.

So, are you all fired up and ready to face September? Tell us in the comments what tips you have for keeping your booking rate up this autumn! If you liked this article, you’ll also like the one on “how to react to negative comments”..