The summer holidays are coming to an end. And with it, the high season. But back to school doesn’t have to mean the end of business for you. Find out how to stay on top of your bookings in September.

1. When to get ready

As soon as you can! We know you’re busy in the summer, so you probably don’t have time to think about it. So think ahead!

Write a slightly different text depending on the season, prepare photos that will speak to your customers. You won’t have the same type of clientele as in high summer, so you’ll have to adapt to attract them.

You should also consider the price of your stay, which should be significantly lower than in summer. It’s one way ofattracting more people. But be careful not to sell off your services.

2. What type of customer should I be targeting this fall?

The official back-to-school date is September 02. So, in principle, no customers with children, or very young children.

Essentially, you should have customers who can leave outside the school vacations, and if they do, it’s usually for two reasons: they want to avoid the world and pay less. They’re looking for peace and quiet while keeping the weather conditions advantageous.

You can also welcome customers who come to work. Those lucky enough to be able to continue telecommuting will be trying to escape their routine for a smooth start to the new school year.

3. What do I need to take into account?

Now that you’ve identified your customers, how do you get them to come to you?

We just talked about :

  • Calm: highlight the aspects of your home that make you feel at home
  • Prices: it’s up to you to lower your prices compared to the summer. Be careful to remain profitable.
  • Wifi: make sure you have a good wifi connection and highlight it in your ad.
  • If you have a workspace, please mention it.

Generally speaking, what am I looking for when I go away on vacation? And write an ad to match.

So are you all fired up and ready to face September? Tell us in the comments what tips you have for keeping a good booking rate this autumn!

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