How to promote your accommodation's ecological approach with La Compagnie Bourdonnante

Sustainable tourism is no longer a niche trend. Travelers now seek out
establishments that share their values and are genuinely committed to
protecting the environment.

A well-identified ecological approach makes it possible to :

• Building traveler confidence
• Enhance your brand image
• Meeting the expectations of environmentally conscious customers
• Support the acquisition or renewal of environmental labels such as Clef
  Verte
• Stand out from the competition.

Concrete actions are often the ones that make the biggest impression on visitors.

Image source: L’abeille du VercorsNR8A5725©Bertrand CLAEYSSEN

Compagnie Bourdonnante, supported by the program Un Toit Pour Les Abeilles
supports tourist accommodation professionals in their CSR approach
with solutions focused on preserving biodiversity.

The aim is simple: to enable tourist establishments to contribute actively to protecting pollinators and supporting French beekeeping, while raising their visitors’ awareness of environmental issues.

This approach is perfectly in line with the objectives of numerous eco-labels, including
and the Clef Verte label, which encourages accommodations to implement

concrete actions in favor of the environment, biodiversity and sustainable development
.

Bees play a fundamental role in the balance of our ecosystems. Thanks to their
pollination work, they contribute to the reproduction of numerous plant species and directly help to preserve biodiversity.

According to the experts, a large proportion of our food supply depends directly or
indirectly on the action of pollinators.

However, bee and pollinating insect populations are currently threatened by a number of factors:

• The disappearance of natural habitats
• The use of certain pesticides
• Climate change
• Uniform landscapes

Supporting actions in favor of bees therefore enables us to take concrete action to protect the environment, while at the same time raising public awareness of these issues.

There are several advantages to working with La Compagnie Bourdonnante:

• A visible CSR approach
  Travelers appreciate concrete initiatives that they can observe directly during their stay.

• An enriched customer experience
  You can offer your customers an authentic experience thanks to their personalized, tailor-made welcome gift, not forgetting the educational dimension of pollinator shelters to raise awareness among young and old alike.

• Enhanced promotion of your ecological commitment
  Actions carried out can be highlighted on your website, your social networks, your welcome booklet or your communication media, thanks to the educational kits supplied.

• Supporting the local economy
  The programs developed support the work of the hundred or so French beekeepers in their network, committed to a responsible approach.

1. Sponsor a hive and support French beekeepers

Thanks to the project Un Toit Pour Les Abeillesyour establishment can sponsor a beehive and play an active part in protecting honeybees.

This action contributes to the maintenance of the French beekeeping industry, while offering you personalized honey jars and a strong communication medium around your environmental commitment.

Sponsoring a beehive is often an excellent first step for accommodations wishing to develop their responsible tourism approach.

2. Installing a bee coddler

The bee coddler is a device designed to accommodate certain species of wild bees, which are excellent pollinators but do not sting or make honey.

Easy to install, it allows you to observe these pollinators in their natural environment, while promoting their protection.

For visitors, it’s an original educational activity that raises awareness among young and old of the importance of biodiversity.

3. Offer customized honey and products

Offering local products is an excellent way to showcase your commitment to the environment
.

The Compagnie Bourdonnante offers

• Honey customized to your establishment’s image
• Sweet grocery products
• Savoury products from committed supply chains

These products offered by Beely and Farouche can be offered at breakfast, in
welcome gifts or for sale in your establishment.

4. Promoting biodiversity through melliferous planting

Melliferous plantings create welcoming spaces for bees and other pollinators.

In addition to promoting local biodiversity, these landscaping projects enhance your outdoor spaces and help create a more natural and pleasant environment for your visitors.

This action is fully in line with our sustainable accommodation approach.

If you use StyQR for your digital welcome booklet, you have an excellent medium for presenting your environmental commitments.

In particular, you can highlight :

• Your sponsored hive with a link to information about your beekeeper and his apiary
• Your melliferous plantations
• Your local products
• Your teaching aids
• Your actions in favor of biodiversity

This information allows travelers to discover your approach as soon as they arrive, and reinforces the positive perception of your establishment.

Thanks to the possibility of creating a boutique via the booklet, you can also offer your customers the chance to purchase personalized honey, local products or book additional services that integrate these committed products.

The Clef Verte label rewards tourist establishments committed to a responsible environmental approach.

The criteria taken into account include

• Raising customer awareness
• Preserving biodiversity
• Supporting local initiatives
• Concrete environmental actions

The solutions offered by La Compagnie Bourdonnante can help to reinforce your overall sustainable development strategy and enhance the value of your commitment in the eyes of certification bodies.