The ad :

a rental essential

To rent your home, on Airbnb  or on other rental platforms, it is of course necessary to create an ad. Thanks to a description and photos, it has for interest to present your property and to allow your potential tenant to project himself. A transparent and complete ad will inspire your customers. You will have more chances to rent your property.

Your ad is crucial to target your travelers and make you stand out from the competition. So how do you create a successful ad? We reveal you our best advices!


to illustrate

The first look is the most important. For Airbnb, it is mandatory to add at least one photo. However, we advise you to add more than that, at the risk of not attracting any customers. Your photos will interest the travelers; and encourage them to continue reading towards the description.

If you are a photographer, you can take your own pictures from your phone with a wide angle lens that will give you a 160° field of view (for example, the brand Pixter). Do not neglect your rooms (bathrooms, living rooms…) and gardens, highlight their particularities.

In case you are not inspired, Airbnb offers you a service of professional photographers. Practical, the price of this service will be deducted from the income of your future rentals. Whatever your method, remember to clean and tidy up the place before taking your pictures at the risk of making a “monumental flop”.

A precise


Your home has its own particularities, it will interest specific customer profiles. Who are they? Our article “How to target and seduce your customers” will help you identify them.

Remember that the description completes the photos. It must be as complete as possible to guide the client on the characteristics of the property. Does the property have a coffee machine? A Jacuzzi? To answer these questions, remember to reference the appliances and equipment. Also note their restrictions, so you won’t be disappointed: for example, if you indicate the existence of a swimming pool, specify whether it is public or private.

Your ad should also contain a brief paragraph describing the location of the accommodation and the transportation available on site. This will help your clients organize their arrival, departure and stay (shops, parking space, nearest subway station, etc.).

A nice


Your profile on the different platforms (like Airbnb, GuestToGuestAbritel…)completes your ad, and aims to introduce you with a photo and a description.

Be sincere and human, inspire confidence with smiling pictures and a personal description. Don’t be professional, be accessible and welcoming.

Your profile is not intended to directly rent your property, but it (re)assures the client of your credibility. It is therefore strongly advised to certify your phone number, email address and identity card. Reviews also have a strong impact, think about asking your tenants if they are satisfied with their stay and respond to their reviews to gain visibility.

Renting your property requires a sometimes complicated organization, facing demanding customers. It is enough not to update or to badly present your advertisement to miss certain opportunities of hiring.

But don’t panic! There are now BnB concierge services to simplify the management of your vacation rental. In addition to taking care of your rental in all its major aspects (selection of the client, handing over of the keys, cleaning, linen…), the conciergeries propose you a service of creation of advertisement with professional photographs and help you to fix the best price for your rental. For more information, we have deciphered for you the functioning of two (super) conciergeries, for you to choose!