Our tips for a successful ad

To rent out your property on Airbnb or other rental platforms, you need to create an advert. With a description and photos, it’s important to present your property and allow your potential tenant to get a feel for it. A transparent and complete ad will inspire your clientele. So you’ll be more likely to rent your property. Your ad is crucial to targeting your travelers and setting you apart from the competition. So how do you create a successful ad? Here are our top tips!

The first look is the most important. For Airbnb, it’s mandatory to add at least one photo. However, we advise you to add more than that, at the risk of not attracting any customers. Your photos will keeptravelers interested, andencourage them to read on to the description. If you’re more of a photographer, you can use your phone to take your own photos, using a wide-angle lens that will give you a 160° field of view (e.g. Pixter). Don’t neglect your rooms (bathrooms, living rooms…) and gardens, and highlight their special features. In case you’re not inspired, Airbnb offers a professional photography service. Conveniently, the price of this service will be deducted from your future rental income. Whichever method you choose, remember to clean and tidy up before taking your photos, otherwise you risk making a “monumental flop”.

Your home has its own special features, and will appeal to specific customer profiles. But who are they? Our article “How to target and seduce your clientele” will help you identify them. Remember that the description complements the photos. It has to be as complete as possible to guide the customer to the property’s features. Does the property have a coffee machine? Jacuzzi? To answer these questions, be sure to list all appliances and equipment. Make a note of any restrictions, too, to avoid disappointment: for example, if you mention the existence of a swimming pool, specify whether it’s public or private. Your ad should also contain a brief paragraph describing thelocation of the accommodation and the transport available on site. This will help your customers organize their arrival, departure and stay (shops, parking, nearest metro station…).

Your profile on the various platforms (such as Airbnb, GuestToGuest, Abritel…) complements your ad, and is designed to introduce you with a photo and description. Be sincere and human, and inspire confidence with smiling pictures and a personal description. Don’t talk business – be approachable and welcoming. The purpose of your profile is not to directly rent your property, but to (re)assure the customer of your credibility. We therefore strongly advise you to provide your telephone number, e-mail address and identity card. Reviews also have a strong impact, so don’t forget to ask your tenants if they were satisfied with their stay, and to respond to their reviews to gain visibility.

Renting out your property can be a complicated business, with demanding customers. If you don’t update your ad or don’t present it properly, you could miss out on a number of rental opportunities. But don’t panic! There are now BnB concierge services to simplify the management of your vacation rental. In addition to taking care of all aspects of your rental (client selection, key handover, cleaning, linen, etc.), concierge services offer a listing creation service with professional photography, and help you set the best price for your rental. For more information, we’ve deciphered the workings of two (super) concierge services – the choice is yours!