How to target and seduce your customers?

You rent your accommodation on Airbnb or a similar platform, but you don’t have enough bookings for your taste? Your accommodation has its own strengths, and you might want to think about differentiating yourself from the competition by targeting only certain traveler profiles!

In order to fill your booking calendar, your ad must be attractive, both in terms of photos and description of your accommodation.

We have identified for you the different profiles of travelers, their search criteria and we offer you our tips and tricks to seduce them!

They travel on business for short stays. Price is not their priority (because they are often paid by their company), but they are demanding on the practical aspects of your accommodation. They are looking for efficiency and concentration during their stay.

Their main criteria are :

• A location in the city center or close to their meeting place
• A parking space for their travels (or proximity to public transport)
• An efficient wifi connection
• Flexibility of arrival and departure times

Our tips to seduce them:

• Get the iron out of the closet
• Have hangers available for suits and costumes
• Make coffee and tea available
• Free up a workspace (desk or adapted table)

Would you like to see an example of accommodation adapted to this target?

Getaways, weekends, vacations: their availability is very varied.
Their intention is to spend time together. Therefore, they are looking for intimacy.
Your asset of seduction will be to bet on the romanticism!

Their main criteria are :

• A peaceful and idyllic place to stay, a cocooning atmosphere!
• A pleasant setting (beautiful view, romantic city)
• A spacious and comfortable double bed

Our tips to seduce them:

• Decorate your rooms with plants and flowers
• Offer a bottle and/or chocolates as a welcome gift
• Offer toiletries (bath ball, moisturizer…)
• Provide candles and accessories for a candlelight dinner
• Provide the address of your bakery for breakfast in bed

Would you like to see an example of accommodation adapted to this target?

Families with children travel mainly during school vacations, for rather long periods. Their goal is to have a good time, to enjoy outdoor activities and to rest a little! These travelers have to organize themselves well in advance, and their trip leaves no room for the unexpected!

Their main criteria are :

• Safe and suitable accommodation for the different members of the family
• Activities to do in the area
• Equipment for children (crib, high chair…)
• Sufficient living space (large kitchen, dining room…)

Our tips to seduce them:

• Indicate in advance the availability of your accommodation
• List all your equipment (parking, washing machine, dishwasher, equipment for children…)
• Offer indoor and outdoor games (soccer balls, board games, …)
• Invest in a TV (which will allow parents to take a nap in peace!)
• Advise your travelers on activities to do in your area

Would you like to see an example of accommodation adapted to this target?

They travel on different occasions, for weekends or longer stays. If their turbulence can scare you, some sites like Airbnb includes an insurance to cover possible damages. Find out in advance and entrust the keys to your home without fear!

Their main criteria are :

• Flexibility (we know that it is difficult to reconcile the agendas and desires of everyone!)
• Entertainment (sports or sensational activities, nightlife, swimming pool or sea nearby in summer)
• Convenient access (nearby city center, public transportation or parking for the car)
• A large living space to spend time together

Our tips to seduce them:

• Allow last minute reservations or cancellation without charge
• Highlight your city’s activities
• For the brave, allow parties in your home if your neighborhood allows it!

Would you like to see an example of accommodation adapted to this target?

You now have all the cards in hand to target, interest and satisfy your guests.

To accompany them during their stay, think of writing your welcome booklet with all the information they will need (wifi code, good addresses, digicode, useful numbers, activities to do…).

For this, you can use StyQR and create your free digital booklet.

Your tenants will just have to scan the QR code placed in a decorative frame. StyQR allows you to adapt the style of your welcome booklet to your clientele thanks to the proposed wallpapers.

Finally, don’t forget that a satisfied customer is a customer who will recommend you and who will be likely to come back!