How do you target and attract your customers?

Do you rent out your accommodation on Airbnb or a similar platform, but don ‘t have enough bookings to your liking? Your accommodation has its own strengths, and you might want to think about setting yourself apart from the competition by targeting only certain traveler profiles! To help you fill your booking calendar, your ad needs to be attractive, both in terms of the photos and the description of your accommodation. We’ve identified for you the different profiles of travelers, their search criteria, and we offer you our tips and tricks to win them over!

They travel on business for short stays. Price is not their priority (as they are often paid by their company), but they are demanding when it comes to the practical aspects of your accommodation. They are looking forefficiency and concentration during their stay.

Their main criteria are :

• A location in the city center or close to their meeting place
• A parking space for their trips (or proximity to public transport)
• A high-performance wifi connection
• Flexible arrival and departure times

Our tips for winning them over:

• Take the iron out of the cupboard
• Arrange hangers for suits and costumes
• Make coffee and tea available
• Free up workspace (adapted desk or table)

Would you like to see an example of housing adapted to this target group?

Getaways, weekends, vacations: they have a wide range of possibilities.
Their intention is to spend time together. For this reason, they seekintimacy.
Your seductive trump card will be to bank on romance!

Their main criteria are :

• Peaceful, idyllic accommodation with a cocooning atmosphere!
• A pleasant setting (beautiful view, romantic city)
• A spacious, comfortable double bed

Our tips for seducing them:

• Decorate your rooms with plants and flowers
• Offer a welcome bottle and/or chocolates
• Offer toiletries (bath balls, moisturizers, etc.).
• Provide candles and accessories for a candlelight dinner
• Specify the address of your bakery for breakfast in bed

Would you like to see an example of housing adapted to this target group?

Families with children travel mainly during the school vacations, for rather long periods. Their aim is to have a good time, enjoy outdoor activities and get some rest! These travelers need to plan well in advance, and their trips leave no room for the unexpected!

Their main criteria are :

• A secure home adapted to the different members of the family
• Things to do in the area
• Children’s equipment (crib, high chair, etc.)
• Sufficient living space (large kitchen, dining room…)

Our tips for seducing them:

• Indicate in advance the availability of your accommodation
• List all your equipment (parking, washing machine, dishwasher, children’s equipment, etc.).
• Offer indoor and outdoor games (soccer balls, board games, etc.)
• Invest in a TV (so parents can nap in peace!)
• Advise your travellers on what to do in your area

Would you like to see an example of housing adapted to this target group?

They travel on different occasions, for weekends or longer stays. If their turbulence can scare you, some sites like Airbnb include insurance to cover possible damage. Find out more in advance, and don’t be afraid to hand over the keys to your home!

Their main criteria are :

• Flexibility (we know how difficult it is to reconcile everyone’s schedules and desires!).
• Entertainment (sports or thrill-seeking activities, nightlife, nearby pool or sea in summer)
• Convenient access (nearby city center, public transport or car parking)
• A large living space for spending time together

Our tips for winning them over:

• Allow last-minute bookings or free cancellations
• Highlight your city’s activities
• For the more courageous, allow parties in your home if your neighbors allow it!

Would you like to see an example of housing adapted to this target group?

You now have everything you need to target, interest and satisfy your guests. To accompany them during their stay, remember to write your welcome booklet with all the information they’ll need (wifi code, good addresses, digicode, useful numbers, activities to do…). To do this, you can use StyQR to create your free digital welcome booklet. All your tenants have to do is scan the QR code placed in a decorative frame. StyQR lets youadapt the style of your welcome booklet to suit your clientele, thanks to a range of wallpapers.

Finally, don’t forget that a satisfied customer is a customer who will recommend you and is likely to come back!