Organic and local: the new values

These are the only words on our lips: organic and local. So if you have a restaurant or offer some products to your customers, opt for these two important values. We’ll tell you how.

Why get involved in organic and local labels? Simply to gain new customers, help your region and support the planet.

Indeed, the search for authenticity is increasingly present among travellers. For them, a visit to a country or a region now includes a culinary discovery. People are also increasingly trying to take care of their bodies by eating better, and therefore by eating organic. So if an establishment offers you organic options and buys from a few local producers, the choice will be made quickly.

Think partnership too. If you buy your meat from a local producer, you can specify that he supplies a hotel, potentially bringing his customers to him. It’s a virtuous circle.

Of course, changing and modifying your offer will take time.

So start gradually, for example :

• For breakfast: offer jams from the region, organic (and local if possible) fruit and vegetables, bread from the baker across the street…
• Lunch: why not offer biodynamic wine? Or wine from the vineyards next door? Meat from the local producer or vegetables from the garden?
• Finally, for dinner: fresh pasta from an artisan, local alcohol, flowers on the table…

All this will allow you to create a link with the shopkeepers, to bring them additional sales by your customers who will have tasted and liked it and finally to make your brand or location spread more widely by word of mouth.

In conclusion, not all your products need to be organic, but offering a few products is already a very good initiative. And if you want to go even further, bet on home-made products!