A brand new tourism label came into force on May 1, 2024. It’s called the “Destination d’Excellence” label. You’ve probably heard of the stars awarded to hotels, or the famous blue flags fluttering in the breeze on clean beaches, but do you know the criteria for a destination to be recognized as a real tourist nugget? No ? Then this article tells you all!
What is the Destination d'Excellence label?
The Destination d’Excellence label is awarded to destinations that not only offer an incomparable tourist experience, but are also committed to sustainable and responsible tourism. This label is a bit like the Golden Globe of the tourism world, but without the red carpet and endless speeches!
Conditions for obtaining the Label
1. A commitment to sustainable development
To earn this label, a destination must show its green credentials. This means that everything, from waste management to the preservation of natural areas, must be designed in an environmentally-friendly way.
2. Impeccable service quality
Quality of service is also a major focus of this label. A warm welcome, impeccable service and attention to detail are essential to making visitors feel like royalty.
3. A rich cultural offering
A good candidate for this label offers cultural immersion that goes beyond clichéd souvenirs and tourist-grabbing restaurants. We’re talking about real interaction with the local culture, where every visitor can feel a little more like a local and a little less like a foreigner.
4. Accessibility and convenience
Efficient public transport, infrastructure adapted to the needs of people with reduced mobility, and clear information available in several languages are a must. After all, excellence is also about accessibility!
Why aim for the Destination d'Excellence label?
Obtaining this label is not just a matter of pride; it’s a real recognition that sets us apart. It also attracts more visitors and encourages sustainable practices within the local community. It is accessible to a wide range of tourism professionals, including restaurants, accommodation providers, activity and sightseeing sites, and transport companies. It’s a bit like getting a Michelin star, but for a whole place!
The application process
The application process is very precise. Destinations must first submit a detailed application file, which will be assessed by a panel of experts. This file must include concrete proof of commitments in the areas of sustainable development, quality of welcome, cultural offerings and accessibility. The label is renewable every five years.
If you’re a local decision-maker or tourism stakeholder, why not consider applying for this label? And you, dear travelers, for your next getaway, perhaps you’re looking for a certified destination for a guaranteed experience of excellence?