The Livret d’accueil numérique is a digital tool that is rapidly gaining ground in the tourism industry, particularly in hotels, campsites, guest houses and vacation rentals. A clever blend of concierge service and tourist guide, its low subscription cost makes it a time-saving tool for hosts, and a very useful pocket companion for travelers!👍 Today, 91% of all Internet users connect to the web from a smartphone, which represents 5.19 billion mobile users worldwide! 😲 The digital welcome booklet is therefore a relevant digital tool for developing your business and gathering quality information on customer expectations. 👌 If you’re not yet a user, you should know that the tourism sector is the one most impacted by technology and the Internet. So if you don’t want to be overtaken by the competition, it’s time to accelerate your digital transformation! 🔥 Here’s a quick look at the possibilities of the digital welcome booklet and what it can do for you and your customers ⤵

What is a digital welcome booklet?
A digital welcome booklet is a mobile Webapp that completes the digital ecosystem of tourism professionals. A Webapp késako ❓
The Webapp is similar in every way to a mobile application, except that it isn’t!
Unlike an application, it doesn’t require downloading via Appstore or AndroidStore. Its advantages are many:
- Once downloaded, the link to this Webapp is permanent, whatever the terminal,
- The access QR code is always the same,
- There’s no need for a connection,
- The Webapp is fully customizable by you,
- Travelers don’t need to enter their e-mail address to access the service, so security and confidentiality are guaranteed! 👍
A genuine additional distribution channel in the same way as a CRM or channel manager, this tool is a compendium of best practices that responds perfectly to tourists’ new consumption patterns. Available everywhere, all the time, even without an Internet connection, the Webapp can be consulted on any terminal: tablet and smartphone, via a connected TV, or a standard TV if connected to an HDMI mini-PC. Some owners have even had the bright idea of providing a free-standing tablet at their establishment’s reception desk, which keeps customers pleasantly waiting. 💡
Others have placed it in the relaxation room, allowing guests to exchange ideas about what they’d like to discover, and sometimes to suggest joint outings if they feel the same way. As first impressions are always the right ones, a well-designed digital welcome booklet is bound to create the Waouh! effect among your customers, a bit like Stéphane Plaza when he shows an exceptional property. 🤩
What are the functionalities of a digital welcome booklet?
A time-saving organizational tool
Like a memo, it lists all the information relating to the logistics of your accommodation 💭 Except it’s not pinned to the fridge!
✅The wifi code, the door or gate code, the house rules, information on pet-friendly facilities, services and amenities such as the swimming pool, washing machine, extra bed linen, parking…
FI-NI post-it notes in the brain such as: “Did I tell them the wifi code? And the one for the front door? Will they be able to find the extra bed linen? Run the dishwasher? Have they noted that the parking lot barrier closes at 10.30pm?”… 🤪 StyQR has a Chek-in / Ckeck-out module which simply replaces a concierge service. This dematerialization allows, among other things, instant photo-taking and validation by sms against electronic signature. 🖱
The guarantee that your accommodation and its contents are in good condition on arrival and departure. You can also promote activities within your establishment. From yoga classes, cooking or art workshops… to the preferential rates you’ve negotiated with your partners. By facilitating access to this data for the traveler, it saves the host a considerable amount of time, considerably reducing the need for recurring information tasks, particularly before the stay and when greeting guests. ⏳
A mobile tourist guide
The Webapp borrows from web content to push tourist information on things to see and do during a stay, around your establishment.📌 With just a few clicks of the mouse, you can offer access to your recommendations on the best local restaurants, artisans to meet, hiking routes to take… so you can upgrade your prospects’ and customers’ stay by suggesting ideas for personalized experiences that only you know about. Yes, you’re the best travel agent for your destination! 🎁 It ‘ s a notion of sharing appreciated by travelers, who often know little about the destination they’re vacationing in. Another advantage is that it brings travelers and “locals” together, creating memories and boosting the local economy.
A Webapp to support the local economy

The digital welcome booklet is gradually becoming the perfect tool for easily attracting new customers and expanding your local professional network. 📢 Like Mapstr, this Webapp lets you share your good addresses and tourist nuggets: small producers, restaurateurs, winegrowers, artists… This mutual recommendation not only creates encounters and links with locals, but also contributes to a circular and solidarity-based economy, in a win-win spirit! 🔀 Designed with common sense and values in mind, the digital welcome booklet encourages longer stays. How can we do this? By suggesting ideas for outings. 💬
Tourists can organize their day according to your recommendations.
- If he likes gastronomy, for example, he can create his “ideal day” as follows:
In the morning, discover a particular vineyard with a tasting workshop, at lunchtime head for a small 100% terroir à la carte restaurant whose cuisine is based on local products, and in the afternoon, take a digestive stroll to discover a particular place. - If he likes decorating, you can recommend:
A flea market in the morning or a decorating or antiques store, a restaurant-boutique where you can buy the decorations you enjoyed with your meal, and in the afternoon a pottery workshop with a ceramist to take home a unique creation.
It’s a virtuous circle, since the customer saves time in organizing his activities and has a memorable experience, while the partner generates sales, and you nurture the customer relationship and the desire to extend his stay or return. 💓
A Webapp to better understand customer expectations and attract new ones
As you can see, the digital welcome booklet is a fantastic source of information for your prospects and customers alike. With the right information, the app will nurture your customer relations at every stage: before, during and after your stay!
Pre-stay: reassuring customers to make them want to stay with you
Before your stay: you can send the Webapp link directly to your prospects and customers, or insert it in your e-mail signature. 📲
They then have direct access to all the information about your accommodation, your nuggets and recommendations for tourist attractions.
You can satisfy your prospects’ thirst for information and discovery right from the start. A considerable asset in terms of customer reassurance, which encourages the act of purchase and maximizes your booking rate! 🎯
During your stay: facilitate and enrich the customer experience to make them your ambassadors

During your stay: either verbally or via a QR code displayed in the room (which can also be inserted in an elegant frame and become an integral part of the decor), your customers can prepare their activities independently from the comfort of your home.
You, on the other hand, can take advantage of this time to devote to your other tasks (or chill out, it’s up to you 😉).
After your stay: reinforce your brand image and boost sales
After the stay: customers can reminisce about their experiences with you and your region, and even leave comments and photos.
You’ll create a network of ambassadors and connoisseurs, boosting your e-reputation and encouraging new prospects to stay with you! 🏆

The digital welcome book to support your customer relations strategy
The app that instills premium brand positioning 🔔😬😁😄
Like your establishment, the welcome booklet must be unique and reflect your personality. It can therefore be fully customized, from the insertion of your logo to your graphic charter, typography and colors. Beyond the graphic personalization of the tool, offering simple, accessible and high-quality content to your customers reinforces your brand image.
It’s the small details that convey a professional image, and a well thought-out and well-supplied digital tool can have a powerful impact on increasing your sales. 📈
The app that helps you get to know your target customers better so you can communicate more effectively
To take things a step further, the StyQR application, like Google Analytics, allows you to consult statistics on the number of visitors to your most-visited pages. This marketing data is an invaluable source of information for your customer relations strategy. It gives you a clear and precise picture of their expectations in terms of facilities and services, tourist interests, and enables you to identify relevant content on which to communicate. 💬

Beyond the app: building an effective web content strategy
More than ever, the creation of reliable, fresh and engaging content is at the heart of digital marketing challenges. Data harvesting feeds all your web channels, from your website to your social networks:
- To showcase your most popular or requested services and facilities, and even create new ones to help market your establishment,
- To promote your destination’s tourist attractions and extend the length of your stay,
- To create new offers or partnerships based on the desires of your targets.
For example, if you identify that many customers consult a page dedicated to a nature leisure activity, why not negotiate a discount with a socio-professional close to you? You’ll be building a local partnership with the potential to bring in new business, and the customer will be delighted to take advantage of an offer thanks to you. 🎁
As you can see, the level of professionalism in the vacation rental sector is constantly rising. The same is true when it comes to customer expectations.
Travelers are no longer just looking for a place to stay, they want to live like locals, and the 1st to understand this is Airbnb.
Travelers expect more than just accommodation, they want to feel at home, and for their hosts to be welcoming and informative. In conclusion, enriching the experience of your prospects and customers is your guarantee of increased sales!
Using the StyQR digital welcome booklet
What is the purpose of the StyQR application?
The StyQR digital welcome booklet is a digital webapp that provides travelers with a pocket guide to answer all their questions. In terms of accommodation logistics, it’s also a tourist guide to your best addresses.
Multilingual, it enables managers or reception staff who don’t speak the customer’s language to offer access to information of the same quality.

Why use StyQR as a tourism professional?
StyQR enhances your brand image by offering travelers a simple, useful tool before, during and after their stay. It saves hosts time, helps them develop their local professional network, and attracts new prospects.
How do I get started with StyQR?
To take your first steps with StyQR, try out one of our live demos in our customized hosting booklet and download our free white paper.