If you want your customers to remember you for a long time, branding is important. By discreetly placing your hotel ‘s name all over the place, you make a lasting impression. But what for?
1. Where to place the name?
When it comes to branding, there are plenty of options! Nothing is left to chance. Let’s start with office supplies. You can provide your customers with :
- Branded envelopes and cards
- Letterhead
- A pen
Next, you can customize bathroom items:
- Bathrobe and towels
- Soaps and shampoos
- Slippers
Last but not least, anything useful in a bedroom:
- Coaster, cup…
- Clock
So your customers will have items with your name on them that they can take with them wherever they go. And to take it a step further, you can even open a boutique and sell certain products!
2. Why does branding work?
Firstly, it’s not because customers stay with you that they’ll necessarily remember the name of your establishment in a few months’ time. So, to imprint your name on their memory, it’s important to show it to them regularly. The more they see it, the more likely they are to remember it. Secondly, because customers can take certain products home with them: headed paper, envelopes, pens, shampoos… This increases the chances that other people will see your name and become customers. You’ve got everything to gain by establishing your brand, so go for it!
There you go, now you know all about branding and can put it into practice! And now, if you were to set up partnerships ?