Hoteliers: what about partnerships?

For a hotel, making partnerships has two main advantages: saving a little money and getting a unique decoration. In fact, partnerships can enable you to change a lot of things in your hotel on a regular basis . So go for it!

One of the first things you look at when you arrive at a hotel is thereception area. In general, we like to see a beautiful bouquet of seasonal flowers. So, one of the first partnerships to negotiate could be with an eco-responsible florist or a few independent florists who produce their own flowers. Next comes the decoration: paintings, mirrors… Get in touch with young artists whose style matches that of your hotel. Finally, think terroir for your catering service. Why not team up with a local beekeeper, for example? Or a new brand of jam made from local fruit? You’ll be able to offer their products for tasting, showcase all that your region has to offer, and why not sell them in a boutique adjoining the hotel for a small percentage?

The possibilities for bedroom partnerships are endless! Let’s start room by room: in the bathroom: toiletries and towels, for example. A number of brands have already embarked on this adventure, including Acqua di Parma. For towels, you can offer French linen such as Bonsoirwhich is a big hit on the net. In the bedroom: here again, you have many possibilities. For mattresses, think of young brands like Tediber, and for sheets, think of Bonsoir or Lin des Vosges. Lin des Vosges.

For decoration, you can offer paintings in partnership with a young local artist. You exhibit the paintings, which can then be sold. This way, you can change your decorations regularly! You can also use the florist’ s idea for dried flowers (very fashionable at the moment).

Now that you’ve identified the various partnerships and partners you want to approach, think about the best way to approach them. To do this, you’ll need an implementation strategy to make your proposal more attractive to brands. First, prepare some key figures: room occupancy, star ratings, number and type of guests, average guest spend… Then, how do you put them together? For exhibiting artists, it could be a discreet note under the painting with the artist’s name and price. For beds, a pretty frame next to the bed saying“this mattress/bed is offered in partnership with…”. For toiletries, you can also make a small box with a pretty labelsaying “products offered by the brand…“. The little extra?

Include all these brands on your website and present them on your social networks.

Have you ever tried your hand at partnerships? What do you think of them? If you’re also looking for some advice on your furniture, we’ve got a great article for you!