For a hotel, making partnerships has two main advantages: saving a little money and getting a unique decoration. In fact, having partnerships can enable you to change a lot of things in your hotel on a regular basis. So go for it!

1. For your lobby and restaurant

One of the first things you look for when you arrive at a hotel is a warmwelcome. In general, we like to see a beautiful bouquet with seasonal flowers. For example, one of the first partnerships to be negotiated could be with a
eco-responsible florist
or a few independent florists who produce their own products.

Then comes the decoration: pictures, mirrors… To do this, get in touch with young artists whose style suits your hotel.

Finally, think terroir for your
catering service
. Why not team up with a local beekeeper, for example? To this new brand that makes jams with local fruit? You can offer their products for tasting, showcase all that your region has to offer, and why not sell them in a boutique adjoining the hotel for a small percentage?

2. In the bedrooms

There’s plenty of room for partnership!

Let’s start piece by piece:

In the bathroom: toiletries and towels, for example. Numerous brands have also embarked on this adventure, including
Acqua di Parma
. For towels, you can offer French linen such as
Bonsoir
which is very popular on the web.

In the bedroom: here again, you have many options. For mattresses, think of young brands like Tediber, and for sheets, think of Bonsoir or
Lin des Vosges
.

For the decoration, you can offer paintings in partnership with a young artist in your area. You exhibit the paintings, which can then be sold. So you can change your decorations regularly! You can also use the florist ‘s idea for dried flowers (very fashionable at the moment).

3. Set up these partnerships

Now that you’ve identified the various partnerships and partners you’d like to contact, think about the best way to approach them.

To do this, you need an implementation strategy to make your proposal more attractive to brands.

First, prepare a few key figures: room occupancy, number of stars, number and type of guests, average guest spending…

Then, how do you set them up? For exhibiting artists, this can be a discreet note under the painting with the artist’s name and price. Concerning the bed, a nice frame near the bed saying“this mattress/bed is offered in partnership with…”. For toiletries, you can also make a small box with a pretty“products offered by the brand…” label.

The little extra? Include all these brands on your website and present them on your social networks .

Have you ever tried your hand at partnerships? What do you think?

If you’re also looking for some advice on your furniture, we have a
great article
for you!