You’re hearing more and more about agritourism. But what is it really? Why is it important, and what are the benefits?

1. What is agritourism?

Agritourism, or agrotourism as it is sometimes called, is a form of tourism aimed at discovering a region’s agricultural know-how and, by extension, its landscapes, social practices and culinary specialties.

Agritourism encompassesaccommodation and catering services, as well as all the activities involved in discovering the rural environment, such as educational farms.

More and more popular since the health crisis, this type of tourism is in full swing, as we increasingly need a return to nature and authenticity. The question of eating well is also important here: knowing what we eat and where the products come from is becoming increasingly important in society.

2. The benefits

The advantages of agritourism are many:

  • Back to basics: back to the way things used to be, life in the open air in the company of animals.
  • A stronger link with producers: with supermarkets, it’s easy to forget where the products we eat come from, and the work that goes into each one.
  • Environmental awareness: you’ll see vast expanses of grass and animals, and how can we not be aware of our impact on it all?

What’s more, if you have children, it’s a great opportunity to show them the farm animals and teach them where the food they eat comes from. You’ll make them aware of animal welfare and, above all, you’ll hear them laugh out loud at the cows or sheep grazing!

Last but not least, taking your vacation on a farm boosts therural economy and provides additional income for farmers! And that’s no mean feat.

So, when do we meet you back at the farm?

If you’d like to find out more about other forms of tourism that have developed during the health crisis, take a look at our article on “
local tourism“.