How do I fill in a satisfaction form?

You’d like to create a satisfaction form for your company, but you’re not quite sure how to go about it… We’re going to guide you through 7 steps to help you feel more comfortable creating your form 😉
Don’t hesitate to go to Jotform to create your forms, you’ll see it’s super simple.

To begin with, you need to get to know your customers.
The aim is to get to know your customers better and assess their needs and expectations through their responses 😉 Next, you need to measure customer satisfaction and the impact of your actions.
The results of your surveys will give you a better idea of the added value you offer compared with your competitors.

Once the themes have been defined, you need to know what criteria to use to evaluate them.
Let’s take the example of the physical reception of customers. This can be broken down into various points, such as waiting time, the friendliness of employees, their presentation, etc.

The most important thing is to prepare a solid basis on which to base your survey.

There are different types of question, as you know, the open question: “What do you think of our new product?” or “Are you satisfied with our service?”, or on the contrary, closed questions, to get a simple answer like “yes” or “no”.

And of course, multiple choice questions are the most used.
It’s easier and quicker for the customer to answer this type of question.
Let’s not forget scaled questions! These are very common, and give customers the opportunity to qualify their answers.

Sending out paper forms to implement your survey enables you to reach a vast geographical area.
The financial cost is low 😉

On the other hand, contact with the customer is absent and you have no idea what percentage of customers will respond to the form.

Here, costs are moderate and you’re in direct contact with the customer. The downside is that it takes more time for both the company and the customer.

The e-mail questionnaire is the most widely used today. It’s quick and easy to distribute and, above all, less intrusive for the customer than a telephone call.

Before publishing your survey, you need to test it.
This will ensure that you spot any lack of clarity in your questions, or any length of questionnaire that could be prohibitive for your customers.

Test it internally with your staff, then test it with your customers on a reduced basis, and finally you can distribute your survey.

Remember to keep your questions simple and easy to understand, so don’t use technical language!
And above all, avoid making your questionnaire too long, as you run the risk of tiring your customers.
To conclude your questionnaire, don’t forget to end with an open-ended question to let the customer have his say, so that he has more time to express his feelings in greater depth by giving more details.

Whether it’s Yelp or TripAdvisor, these platforms are a must. Customers ask before they buy, and these platforms give them the information they need.
Consequently, it’s also an ideal place for you to distribute the reviews collected from your customer review form.
Don’t hesitate to create a page to boost your visibility 😉

Google My Business lets you create a company page and provide all the information you need about your business.
Addresses, opening hours and customer reviews are all available online.
In concrete terms, you’ll be able to appear on search engines, as will your customers’ reviews.