Once again this year, France will confirm its place as world tourism champion, with 87 million foreign tourists welcomed in 2017. Tourism on a global scale is booming, and France is benefiting from it! So what strategies should you adopt tooptimize your welcome of international customers?

Translate your website
and offer several currencies
Has it ever occurred to you thata large number of reservationcancellations are due to your website not supporting different languages and currencies? Let’s assume that tourists have been seduced by your hotel concept, its decoration or the meals you offer them. If they surf to your site and its content isn ‘t translated into their language, or they can’t find the room rates in their own currency, they’ll easily abandon you and go to the sites of competing hotels.
Make a difference by taking language maximization a step further. You can offer brochures and audio tours to give them an idea of what they can experience during their trip. And don’t forget that recruiting multilingual staff will enhance your customers ‘ experience during their stay. You can also set up a chatbot on your hotel website that can converse with your guests in several languages: read our article here.

Expand your business
on social networks
On social networks, you can determine your target audience. Don’t forget to offer useful content that will be of interest to your potential customers. You can also modulate your advertising according to your objective, and the gender and age range of the people you wish to target. You can also translate your posts into several languages, to get better engagement from your foreign target audience. Most Facebook users check their News Feed several times a day. So think about peak connection times when scheduling your posts.

Reference your
establishment on OTAs
Identify which online travel agencies (OTAs) your target audience would be most likely to use, as this is another way of attracting foreign travelers. For example, Ctrip is the most popular OTA in China for young travelers, while TripAdvisor is the preferred site for UK travelers. The most popular OTAs are :
- Agoda
- Tripadvisor
- Last Minute
- Booking
- hotel.de
Ensuring that your hotel is present on these popular international OTAs, and that your information and photos are up to date, will increase your chances of attracting the attention of international travelers. Encouraging travelers who have had good experiences to leave reviews on OTAs will also help you promote your establishment.

Adapt your facility
to foreign cultures
Because of cultural differences, travelers’ needs and desires can vary. The key is to identify the amenities that will help your customers feel most at ease when traveling in a new country. So, for your breakfast, think international and offer different formulas (American, continental, brunch or buffet…). Be forward-thinking, and offer your foreign customers essential items: you can, for example, provide adapters for electrical outlets, as well as a free wifi connection.

Carefully welcome
your foreign travelers
To make your foreign travelers feel at ease when they arrive at your establishment, it’s important to take care of their welcome! With StyQR, you can easily create your hotel’s digital welcome booklet, giving your travelers all the information they need for their stay: wifi code, digicodes, useful numbers, good addresses nearby… You can translate your welcome booklet into 8 languages (English, German, Italian, Dutch, Portuguese, Russian and Spanish). Your travelers can access your booklet by scanning a QR code (or via a URL link sent by e-mail). The icing on the cake: the booklet is automatically displayed in the traveler’s language! So your travelers will feel supported throughout their stay, with all the useful information at hand and in their own language.