Once again this year, France will confirm its place as the world’s tourism champion with 87 million foreign tourists welcomed in 2017. Tourism on a global scale is booming, and France is benefiting from it! So what strategies should you adopt in order to optimize the reception of international customers?
Translate your website
and propose several currencies
Have you ever thought that a good number of abandoned reservations come from a lack of support on your site for different languages and currencies?
Let’s say that tourists have been seduced by your hotel concept, its decoration or the meals you offer them, if they surf on your site and its content is not translated in their language or they can’t find the room rates in their own currency, they will easily abandon you and go to the websites of competing hotels.
Make a difference by going even further in maximizing language. You can offer brochures and audio tours to give them an idea of what they can experience on their trip. Not to mention that hiring multilingual staff would enhance your customers’ experience during their stay. You can also set up a chatbot on your hotel’s website that can converse with your guests in several languages. : discover our article here.
Develop your activity
on the social network
On social networks, you can determine your target. Don’t forget to offer useful content that will interest your potential customers.
You can also modulate your advertising according to your objective, the gender and the age range of the people you want to target.
You can also translate your posts into multiple languages to get better engagement from your foreign target.
Most Facebook users check their News Feed several times a day. So think about the peak times of the day when scheduling your posts.
Refer your
establishment on OTAs
Identify which online travel agencies (OTAs) your target audience is most likely to use, as this is another way to attract foreign travelers. For example, Ctrip is the most popular OTA in China for young travelers, while TripAdvisor is the preferred site for travelers in the UK. The most popular OTAs are:
Agoda
Tripadvisor
Last Minute
Booking
hotel.de
Making sure your hotel is listed on these popular international OTAs and that your information and photos are up to date will increase your chances of attracting the attention of international travelers. Encouraging travelers who have had good experiences to leave reviews on OTAs will also help you promote your property.
Adapt your facility
to foreign cultures
Because of cultural differences, travelers’ needs and desires may vary. The key is to identify the amenities that will help your guests feel most comfortable when traveling in a new country. For example, think international when it comes to breakfast and offer different options (American, continental, brunch or buffet…).
Be forward-thinking, and offer your foreign clients essential elements: you can for example provide adapters for electrical outlets as well as a free wifi connection.
Take care of the reception of
your foreign travelers
In order for your foreign travelers to feel comfortable when they arrive in your establishment, you must take care of their welcome!
StyQR allows you to easily create your hotel’s digital welcome booklet, to give your travelers all the information they need for their stay: wifi code, digicodes, useful numbers, good addresses nearby…
You can translate your welcome booklet into 8 languages (English, German, Italian, Dutch, Portuguese, Russian and Spanish). Your travelers will access your booklet by scanning a QR code (or via a URL link sent by email). The icing on the cake: the booklet will automatically display in the traveler’s language!
This way, your travelers will feel accompanied throughout their stay, with all the useful information at hand and in their language.