Hospitality and Influence Marketing

Today, every piece of information, every description, every test or comment about your hotel is likely to be written on the web and seen by millions of people. A few years ago, if a customer was looking for a product or service, the only way to find out more was by word of mouth.
Are you a hotel manager looking to improve your reputation, attract more customers and stand out from your competitors? Call on influencers!

Today, social media such as Facebook, YouTube, Twitter, Google +, LinkedIn and the Yellow Pages allow the whole world to form an opinion, simply by consulting the comments posted by other Internet users. All aspects of your hotel ‘s operation (your services, the quality of the services offered, the benefits…) can be reviewed! Influencers are a group of individuals gathered around a well-defined subject and capable of making their voice heard on the web in a more effective and powerful way than those of a company’s leaders. These individuals are considered a veritable army in the world of online communication and marketing. Indeed, with their opinions, views, criticisms and evaluations, they are capable of acting, either positively or negatively, on a classic marketing or influence strategy. Influencers are also capable ofencouraging Internet users to make a reservation and prefer your establishment. Did you know that over 95% of Internet users look at online reviews before booking a hotel room? This figure proves theeffectiveness of influencer marketing.

The strength of today’s influencers lies in their regular publications (reviews, ratings, statuses on social networks, videos…). With the development of technology and the ease of access to the web, theimpact of influencers has never ceased to grow.

That’s why many hotel managers are increasingly turning to this phenomenon to help them achieve their goals and establish themselves in the virtual world and on the market.

Competition is increasingly fierce in the hotel industry. Gone are the days of traditional advertising and marketing techniques. The new influencer strategies are based on more effective techniques. Influencers, who are very close to their networks, are able to attract the attention of Internet users with their opinions and ratings.

E-reputation problems and crises are generally unpleasant and unpredictable, especially in the hospitality sector. That’s why it’s essential to harness the power of influencers to ensure the development of your reputation and brand image! Always remember that influencers can be your hotel’s ambassadors and spokespeople.