Hospitality and Influence Marketing

Today, every piece of information, every description and every test or comment about your hotel is likely to be written on the web and seen by millions of people. A few years ago, if a customer was looking for a product or service, the only way to find out more was by word of mouth.
You are a hotel manager and you want to improve the reputation of your establishment, attract more customers and stand out from your competitors? Use influencers!

Currently, the various social media such as Facebook, YouTube, Twitter, Google +, LinkedIn, Yellow Pages allow the world to make an opinion, simply by consulting the comments posted by other Internet users. All aspects of your hotel’s operation (your services, the quality of the services offered, the advantages…) can be reviewed!

Influencers are a group of individuals gathered around a well-defined subject and able to make their voice heard on the web in a more efficient and stronger way than the leaders of a company.

These individuals are considered a veritable army in the world of online communication and marketing. Indeed, with their opinions, views, criticisms and evaluations, they are able to act, either positively or negatively on a classic marketing or influence strategy. Influencers are also able to incite Internet users to make a reservation and to prefer your establishment.

Did you know that more than 95% of Internet users look at reviews on the Internet before booking a room in a hotel? This figure proves the effectiveness of influencer marketing.

The strength of influencers today lies in their regular publications (reviews, ratings, status on social networks, videos…).

With the development of technology and the ease of access to the web, the impact of influencers has never stopped growing. That’s why many hotel managers are giving more and more importance to this phenomenon in order to reach their goals and to impose themselves in the virtual world and in the market.

The competition in the hotel industry is getting tougher. Gone are the days of traditional advertising and marketing techniques. The new strategies of influence are now based on more efficient techniques. Influencers, very close to their networks, are able to attract the attention of Internet users with their opinions and evaluations.

E-reputation problems and crises are usually unpleasant and unpredictable, especially in the hospitality industry. That’s why it’s necessary to leverage the power of influencers to ensure the development of one’s reputation and brand image! Always remember that influencers can be the ambassadors and spokespersons of your hotel.