Improve your ranking on TripAdvisor
TripAdvisor, The world’s leading tourism website has approximately 5 million hotels listed in France. To stand out from the competition, you need to move up in the rankings. StyQR offers you in this article some tips to improve yourself on this platform.
Filling out
your professional file
After listing your establishment on TripAdvisor, you will have access to your owner space. Confirm your identity by entering your function within the establishment, you will then receive a confirmation call. By logging in to your space, you will be able to manage the main features of your accommodation (management of the page with the addition of photos and updating of services, responses to reviews, management of reservations, access to settings)
So, pay attention to the presentation of your profile and indicate the details of schedules, addresses, rates…
Don't overlook
the average score
A 20% increase in your average score will move you up 12.2% in the rankings! It is imperative that you get closer to 4 out of 5 stars. The popularity index TripAdvisortakes into account the performance of a hotel in relation to other hotels in its vicinity. An impactful causality!
Pay more attention to
your opinions to reap the benefits
Customers rely heavily on feedback from previous experiences to make their hosting choices. Let your customers know you are on the platform and encourage them to leave reviews about their experience with you. You can also use the free “express review” option offered by TripAdvisor. Indeed, after leaving your hotel, your customers will receive an email encouraging them to give their review on the site.
Finally, to further improve your reputation, you can follow our advice by reading our article « surprise your customers to make your reputation better »
Use
your widgets !
The widgets of TripAdvisor are synonymous with the trust that users place in you. So if you have received a “Certificate of Excellence” from TripAdvisor, integrate it into your website. The “Certificate of Excellence” and “Rave Reviews” badges are also examples of real advantages to set you apart from the competition.
Improve customer satisfaction
by going digital
Satisfied customers are synonymous with future positive reviews on TripAdvisor. For a better welcome, surprise your customers with a StyQR digital welcome booklet. In just a few clicks, you can configure your digital welcome booklet to record all the good tips and addresses nearby. And don’t forget to include all the necessary information: the wifi code, the digicode(s), practical information and useful numbers. A simple and modern gesture that will add a nice decorative touch to your home.
Steps to follow to open your first hotel
Opening a small hotel is a dream for those who like to interact with people and want to run their own business. Unfortunately, opening your doors is not enough to succeed on your first try. It will take careful research, management and financial planning to make a hotel successful. Keep all this in mind and follow our advice!
The market
study
A market study is a work of collection and analysis of information with the aim of identifying the market and its characteristics. This work is necessary to ask the right questions. Thanks to this study, you will be able to identify your competitors, suppliers, customers and the different expectations. You can also position yourself on the price and fix your strategy to attract a maximum of customers. This way you can check if your project is viable.
Strategic
location
Your location must be able to meet the needs of your target. Your catchment area must be sufficient, the proximity of shops, places of life and tourist places must be important. You should also have a parking lot. Being located near an airport or a train station is a real bonus, not to mention public transportation. Your hotel must be well served.
Don’t be too hasty when choosing a location. This decision is crucial. Indeed, choosing a place in good condition, respecting perfectly the rules of hygiene and safety can avoid you to spend months to invest in renovations.
The creation of
your website
For your launch strategy to work in a sector as competitive as the hotel industry, you must absolutely promote your establishment through a website. It will also facilitate the search for your future customers, and will allow you a good referencing.
It is the ideal occasion to define your graphic charter. Put also beautiful pictures of the rooms and suites you have. And propose an online reservation system.
Communication
and marketing
To make your hotel known and to keep your customers loyal, you need an effective marketing strategy.
Therefore, rely first on network marketing or what is commonly called “word of mouth”.
Don’t forget to master your digital reputation knowing that all bookings are now made online. Manage your social networks by doing community management.
You can promote your establishment by developing partnerships with other tourism actors: travel agencies, tourist offices, guides.
Customers
service
The reception of your travelers is very decisive on how the rest of their stay will be. A friendly and smiling welcome is necessary. Register the arrival of your clients and take care of the administrative formalities. When they leave, prepare the invoices and collect their payment.
Furthermore, for a very successful welcome, inform the guests about the services offered by the hotel, the cultural and gastronomic activities in your city, give them the wifi code and the useful numbers. Variation: go digital! Let them scan the QR code they will find in their room, they will have access to your digital welcome booklet on their mobile. Simple and effective!
Is it worth having a chatbot on your hotel website?
In a digitalized world, the customer experience has become the nerve of the war: a key element of your strategy. The chatbot is a software robot that can dialogue with an individual or consumer through an automated conversation service. This mechanized communication makes an interactive icon appear on your website opening a live chat window. The chatbot allows you to save time and increase the knowledge you have of your customers.
A tool for
additional sale
Chatbots can encourage your customers to buy additional services through various suggestions. Indeed, by inquiring about your offers and additional services on the chat, they receive an instant response that pushes them directly to purchase.
You can also use chatbots for your live reservations (as the SNCF does very well!). This way, you reduce the management work of receptionists and provide immediate answers by being available 24 hours a day.
A hunt
for information
Customers often have many questions to ask you. A chatbot allows you to compile all the questions that come up often.
“What time is breakfast served?”
“What are the rates for your Spa / Massage? “
On the technical side, these questions will allow you to take stock of your site’s malfunctions. Don’t forget that you should always propose solutions to problems raised by your customers.
An accompaniment
personalized
The chatbot of your hotel will also allow you to have a personalized relationship with your customers before, during and after their stay. You will be able to propose to your customers the most adapted offers to their needs, but also suggest them activities or tourist places not to be missed.
Zoé, the hotel chatbot
equipped with artificial intelligence
“Zoe, the 24/7 hotel artificial intelligence, is capable of handling up to 80% of customer interactions. Zoe saves you time and allows you to focus on complex, high-value conversations. “
Through this software you will be able to manage your customer communications efficiently and save time by centralizing all your messaging on a single platform (SMS, Live chat, Facebook Messenger, WhatsApp (beta) Viber, Twitter, Telegram, Booking.com, Expedia, Airbnb…). Moreover, Zoe allows you to communicate in 8 languages with your customers!
Specialized in the hotel industry, Quicktext connects to your PMS to allow you to view and schedule customer messages in an instant to suggest the right service to the right customer at the right time. This chatbot will also allow you to convert many conversations into reservations!
As you can see, the chatbot will soon revolutionize the customer experience on your website.
Your customers’ satisfaction will increase when they have the right information at the right time!