Your hotel website: a must!

Even if your hotel already has an online presence via booking sites such as Booking or Tripadvisor, having your own website is nevertheless essential for your establishment. Today, over 80% of consumers carry out online research before making a purchase. The same applies to booking their stays. So what are the advantages of having your own website, and how can you take the plunge? Here’s our advice.

If your website has a stay booking module, then you’ll be able to obtain bookings at lower cost (without the commission of the booking site, which is your usual intermediary). You can also highlight promotional offers on your website when booking online, such as breakfast at 50% off.

Your website will reflect your identity and brand image. It will convey your positioning and values. If you have a high-end hotel, booking websites (which often have a very busy design) don’t allow you to properly showcase your establishment. On the contrary, your website gives you the freedom to express yourself through your logo, your graphic charter (colors and fonts) and your photos. You can then share your website on social networks and benefit from greater visibility on the web thanks to natural search engine optimization (SEO).

Your website will also allow you to display a large number of photographs (for the most curious customers) orinformation. This reduces theuncertainty of your potential customers, encouraging them to book their stay without hesitation. You can publish thehistory of your establishment, hotel news, contact details and much more useful information for your customers.

Whether it’s a video presentation of your hotel or a 360° guided tour, your website’s design and originality will set you apart from your competitors. Present your best assets to your customers and use technology to showcase your establishment. Your potential customers will be able to imagine themselves staying at your establishment – a definite plus!

So you’ve finally decided to create your hotel’s website?
Good news, we have a great website designer to recommend: the design studio TREIZEMARS. From the creation of yourvisual identity (logo, graphic charter, UI design) to the creation of your website and photos of your establishment, the TREIZEMARS team will provide you with the best services for your hotel.