Since May 1, 2024 new labels have seen the light of day in the world of tourism. These are the ” Destination d’excellence” and ” Tourisme et handicap ” labels. Both labels are managed by Atout France.

What is the Destination d'Excellence label?

What makes a destination simply enjoyable, or downright extraordinary? The “Destination d’Excellence” label seeks to answer this question by highlighting places that not only enchant visitors, but literally dazzle them. As a prestigious label, it’s not always easy to obtain.

Criteria and Impacts

The criteria are rigorous and precise: accessibility, sustainability, quality of services and community involvement. Your home will have to meet all these criteria to earn the label.

The Tourism and Disability Label: Inclusion at the heart of travel

France ensures that tourism is accessible to all, including those with special needs. The “Tourisme et Handicap ” label is not just a good deed, it’s a necessity to enable people with disabilities to know whether the place they want to visit is equipped for optimum accessibility.

Progress and prospects

Since its introduction, this label has prompted many establishments to adapt their infrastructures. Ramps, talking elevators, Braille menus… The aim, of course, is that in the future, all tourist facilities will have the infrastructure required to obtain this label. How to obtain these labels? There are several ways of obtaining these new labels.

  • You can fill in the application form to obtain the “destination d’excellence” label. You can even self-assess your accommodation to find out whether it meets the prerequisites for the label. Full information is also available on the Atout France website.
  • You can still apply for or renew the “Qualité Tourisme” label, the predecessor of the “destination d’excellence” label. The procedure remains unchanged. It can be done on the https://marques-tourisme.entreprises.gouv.fr/ website .

Ultimately, this reform brings greater precision, clarity and prestige to the various French labels. The aim is for these labels to become state labels. The process is still underway, and further improvements and clarifications will most certainly be made to this major reform.

Read our article on the Destination d’excellence label to find out everything you need to know.