Maeva Home acquires Camping Paradis and Ushuaïa Villages

Before going any further, let’s set the record straight.

Maeva Home isn’t a new vacation club or a mini-reality TV starlet 😉 it’s a subsidiary of the Pierre & Vacances-Center Parcs group, already firmly established in the French and European tourism landscape. It has been operating in the open-air hotel market for over a decade, and specializes in supporting independent campsites, with expertise in franchising and tourism development.

Thanks to this acquisition, Maeva Home is now France’s leading outdoor accommodation franchisor, with over 150 campsites under its various banners. Pretty impressive, isn’t it? 🌟

The takeover is actually more than a simple love affair between two popular brands: it encompasses several key elements:

These two networks, previously operated under license, are now under the direct control of Maeva Home.

• Camping Paradis: launched in 2020, this network has rapidly established itself as a benchmark in the French open-air hotel industry, with over 91% of the French population aware of its existence. Its DNA? A promise of friendly, safe, “French-style” vacations, inspired by the famous TV drama.
• Ushuaïa Villages: a more recent brand (created in 2024), it stands out for its strong commitment to nature, discovery and responsible tourism. It appeals to customers in search of meaning and sustainable outdoor experiences.

📌 An amusing aside: it’s not every day you see a TV series inspire a campsite franchise – probably the first time you can almost book Camping Paradis IRL (with or without Jean-Paul Rouve behind the counter 😉 ).

The name may sound familiar if you’ve been following the outdoor hotel industry for any length of time: Mistercamp is a long-standing player in the sector, specializing in animation and franchise development. By acquiring Mistercamp through the acquisition of 5C Développement (which ran the Camping Paradis and Ushuaïa Villages brands), Maeva Home is consolidating its in-house skills to manage both networks.

👉 To put it plainly: it’s like taking over a complete soccer team with coach and strategies already ready to play.

Although Maeva Home is now taking over, the strategic partnership with TF1 Licensing continues for both brands. This guarantees continuity of visibility and commercial exploitation from the original licenses.

This deal is not just a financial operation: it’s a genuine strategic transformation. Here’s what you need to know 👇

✅ Brand identity remains intact: Camping Paradis and Ushuaïa Villages retain their positioning, their values, their “vacation promises” and their franchisee networks.

✅ Existing franchisees continue to benefit from support, but now reinforced by the expertise of Maeva Home.

✅ Brand awareness and consistency remain key levers, as they constitute a strong capital with holidaymakers.

📈 1. More ambitious growth: by becoming the first franchisor, Maeva Home aims to accelerate the development of these two brands, with the implicit objective of stringing together new partner campsite recruitment campaigns across France… and then perhaps beyond!

🛠️ 2. Even more comprehensive services for operators: with the consolidation of Mistercamp’s activities and the structuring of two separate franchise programs, franchisees will benefit from even greater operational, technical and marketing support.

📍 3. Increased professionalization: the aim is clear: to offer each franchised campsite more modern tools, stronger digital support and a more solid strategic vision.

💡 4. Offer diversification: with a broader portfolio, Maeva Home can now offer different vacation experiences, from classic family camping(Camping Paradis) to more committed, nature-based stays(Ushuaïa Villages).

So, what might the next few years look like for these brands? Here are some plausible directions:

With over 150 affiliated campsites already, Maeva Home has no intention of stopping there. In recent interviews, management has suggested that there are still more than 8,000 independent campsites in France, leaving plenty of room for growth 👀.

This means that we could see new establishments, or even unprecedented collaborations between chains or tourist regions. For holidaymakers, this means more choice and access to a variety of destinations under well-known brand names.

The acquisition of Ushuaïa Villages, already strongly oriented towards sustainable tourism, opens the door to a broader integration of these values within the entire portfolio. 🐝 The camping sector is increasingly sensitive to environmental commitments, and Maeva Home holds all the cards to promote greener practices and more immersive experiences.

On the digitalization side, new tools (such as improved booking platforms, internal management solutions or web marketing strategies) could be developed to boost the visibility of affiliated campsites – a real boon for franchisees! 📲

For holidaymakers, this development holds great promise:

• 🌞 More stay options at recognized campsites
• 🏅 More uniform, high-quality services
• 🏕️ Enriched experiences for families and responsible travellers alike
• 🧠 Greater visibility for destinations thanks to enhanced marketing

In conclusion, Maeva Home’s acquisition of the Camping Paradis and Ushuaïa Villages franchises represents a major turning point in the French outdoor hotel industry. It’s not just a change of ownership: it’s an opportunity to professionalize, expand, modernize and energize two brands that have already won over the French market.

For franchisees, this opens up new prospects for support.
For customers, even more enjoyable and varied vacations.
And for the French tourism landscape, a great promise of development in a sector that’s just waiting to grow (while respecting nature 🌱).

In short: a beautiful chapter begins for everyone… around a campfire, of course 🔥😉