Camping: how to make it attractive to young people?

Campsites are becoming increasingly popular. But some people still see them as a bit old-fashioned. So how can you make your campsite attractive to young people? We’ll give you some ideas!

1. Go digital!

We’re not teaching you anything: to attract the new generations, you need a digital presence. This involves 3 essential points:

1/ A website

You don’t have to have the most beautiful or expensive website for your campsite. Here, think simply but strategically. Some practical information about the location, your rates, the activities on offer. You can add a photo gallery and the option of booking online.

2/ A presence on social networks

Free and important, it will enable you to get to know your customers and reach new ones. You can start by creating an Instagram and a Facebook page. Then share live photos, funny anecdotes and customer reviews. Encourage your visitors to post using your account to keep your community alive. And don’t forget that if you’re short on time, posting on Instagram gives you the option of automatically posting on Facebook!

3/ A digital welcome booklet

To make your customers feel welcome and build their loyalty, why not opt for a digital welcome booklet ? You’ll be able to integrate all the information that’s essential for your customers, relieving you of many tasks.

2. We add equipment

Here we’re thinking more about the physical part of your campsite. Think about leisure activities and facilities to be added or improved to offer them the experience they want. Internet, for example, is an essential point, especially if you receive foreign customers. If it’s not possible to provide wifi coverage throughout your site, you can imagine a“wifi point” where they can come and connect. You can also organize special evenings, theme evenings or simply invest in a bar with innovative cocktails for the weekend, for example. There could also be a room where you can watch the most important matches and meet the other members of the campsite. You can also rent out a barbecue for evenings out with friends. Or a campfire kit (wood, lighter, marshmallows…).