Investing in a jacuzzi: a good idea?
Have you ever thought about investing in a jacuzzi for your hotel? Find out how to make that investment pay off!
Who has never dreamt of sipping a glass of champagne in a private hot tub? It is a luxury many would love to treat themselves to, even if only for one night.
Having a hot tub in your hotel can bring you real added value. Why?
For your customers, it is a knockout argument that could trigger an instant crush. For you, it is a way to stand out from the competition and fill your booking calendar more effectively. So, is it worth a hotel investing in a private hot tub for its rooms?
How much does a hot tub cost?Let us get straight to the point: how much does a hot tub cost? It all depends on what you choose. There are several ranges of hot tubs with different options (jets, lighting, number of seats, etc.) Here are their average prices:
- Freestanding: 10,000 €
- Built-in: 13,500 €
The installation cost varies according to the model, the location and the accessibility of the spot where it will be fitted. As a result, prices can easily climb from 900 € to 2,700 €. Be careful: you absolutely must check how solid the floor is! Otherwise you will need to pour a concrete slab (budget 100 € per m²). Do not hesitate to ask your supplier for advice. They can also guide you on the proper maintenance needed to make your hot tub last (cleaning, changing the filters, etc.) or tell you about water and electricity consumption.
You can also go for a less expensive alternative, namely the whirlpool bath. Its price ranges from 1,000 € to 3,000 €. It is therefore more affordable in terms of price (it is mainly designed to be installed in private homes), although you will lose a little in prestige.
How can youmake the investment pay off?Having one (or several) hot tub(s) in your hotel is indeed an investment, but one that can prove highly profitable. Offering a private hot tub in a room will allow you to raise the price of the night. Your customers will be willing to pay more to enjoy the comfort and the luxury of that room. They will most likely need to book well in advance, as its booking calendar will almost certainly be well filled.
Rooms with a hot tub are indeed much sought after. Online, numerous articles list the hotels that have one. Platforms such as Staycation can also help you showcase this exceptional asset!
An asset for your hotel'simageThe hot tub is therefore a luxurious feature that is much sought after, because it appeals to romance for couples looking for an intimate setting (read our article “targeting and winning over your customers” here). Your customers will then be able to promote your hotel and its very special room, for example by posting photos on social media.
You can also showcase your room with a hot tub on your hotel's website or on the various booking sites. This will help you enhance your hotel's image and stand out from the competition.Investing in a hot tub can therefore be worth it (and worth the cost!), because it will allow you to raise the standing of your hotel, to achieve a high occupancy rate for the room concerned, and also to enjoy a great image among your potential customers.
Finally, to convey your establishment's identity as effectively as possible, we advise you to create your hotel's website, something that is now essential in this day and age.
Our tips for creating a website
Frequently asked questions
What is the average price of a hot tub for a hotel? A freestanding hot tub costs around 10,000 €, while a built-in model reaches 13,500 €. Installation can add between 900 and 2,700 € depending on the model and how accessible the site is. If the floor is not solid enough, allow 100 € per square metre for a concrete slab.
Can you recoup your investment with a hot tub? Yes, you can significantly increase the nightly rate for a room with a hot tub, and customers are generally willing to pay more for that comfort. These rooms are much sought after and attract regular bookings, which ensures a good occupancy rate.
Is there a cheaper alternative to a hot tub? Yes, the whirlpool bath is a cheaper alternative, priced between 1,000 and 3,000 €. It is more affordable but offers slightly less prestige than a real hot tub.
How can you promote a room with a hot tub? You can showcase the room on your website and on the various booking platforms. Customers like to share photos of their stays on social media, which makes for excellent natural publicity for your hotel.
What type of clientele is drawn to rooms with a hot tub? Couples looking for an intimate, romantic setting are particularly drawn to these rooms. The hot tub appeals to luxury and comfort, which attracts customers who are ready to invest in a high-end experience.
Is there anything to check before installing a hot tub? Yes, it is essential to check how solid the floor is before installation. Depending on the case, you may need to pour a concrete slab. It is advisable to consult the supplier, who can also tell you about maintenance and water and electricity consumption.
Here is an overview of the costs and features of the two main types of hot tub available for a hotel.
| Type of hot tub | Purchase price | Installation cost | Accessibility |
|---|---|---|---|
| Freestanding | 10,000 € | 900 to 2,700 € | Easier to install |
| Built-in | 13,500 € | 900 to 2,700 € | Requires a floor check |
| Concrete slab (if needed) | 100 €/m² | Varies with surface area | To budget for if the floor is unstable |
| Whirlpool bath (alternative) | 1,000 to 3,000 € | Lower | Less prestige |
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