Attract more guests with social media

Yes, booking platforms do let you upload photos. But what could be better than creating a dedicated page for your rental on social media? Here is a detailed look at why it matters for you.

1. Why does it matter?Over the past few years, social media, and Instagram in particular, have become the new search engines. When you want to try out a restaurant, one of your first instincts is to look up its photos on Instagram. It is exactly the same for rentals!

Having a dedicated page on social media does two things: it showcases daily life at your rental and it makes it easier to chat with prospective and past guests. You can post photos, add the ones taken by your guests and tell them far more than a rental platform ever allows.

2. Which social network should you focus on?As mentioned above, most searches happen on Instagram. So start there! It lets you share photos, videos, a link through to a possible booking and hold conversations by private message.

It makes a wonderful shop window for your rental! One word of warning though: your page needs to be clear and complete.

Here is the information to include: the name of the rental, the location (not the exact address), the link to a platform or to your own booking site, and your name.

As for photos and videos, they need to be good quality: a blurry photo will not tempt anyone. Take the time to shoot pictures across the different seasons, for example. Bring them to life by including people, whether that is you or your guests, provided they are happy with it.

Do let your guests know that you have an Instagram page and encourage them to tag you or use your hashtag. You could go for something like #nameoftherental.

When you write the text of your listing on booking platforms, do include the name of your Instagram page, so guests can discover your world.

To help you along, here is an example: @lagrangedubonheur,So, fancy giving Instagram a go? Go for it: it is free and it can pay off handsomely!