How to target and win over your ideal guests
Discover StyQR's tips for targeting and winning over your ideal guests, so you can increase bookings for your Airbnb rental.
Stand outfrom the competitionYou rent out your property on Airbnb or a similar platform, but you're not getting as many bookings as you'd like? Your property has its own strengths, so why not stand out from the competition by targeting only certain guest profiles?
To fill up your booking calendar, your listing needs to be appealing, both in terms of the photos and the description of your property.
We've identified the different guest profiles for you, along with their search criteria, and we're sharing our tips and tricks for winning them over!
BusinesstravellersThey travel for work, on short stays. Price isn't their priority (their expenses are usually covered by their company), but they are demanding when it comes to the practical side of your property. They're looking for efficiency and the ability to concentrate during their stay.
Their main criteria are:
- A city-centre location, or somewhere close to their meeting venue
- A parking space for getting around (or public transport nearby)
- A fast, reliable wifi connection
- Flexible check-in and check-out times
Our tips for winning them over:
- Get the iron out of the cupboard
- Provide hangers for suits and jackets
- Leave out tea and coffee
- Free up a workspace (a desk or a suitable table)
Would you like to see an example of a property suited to this audience?
CouplesShort breaks, weekends, holidays: their availability varies enormously.
They want to spend time together, just the two of them, which means they're looking for privacy.
Your winning card here is romance!
Their main criteria are:
- A peaceful, idyllic property with a cosy atmosphere!
- Attractive surroundings (a lovely view, a romantic town)
- A spacious, comfortable double bed
Our tips for winning them over:
- Decorate your rooms with plants and flowers
- Leave a welcome bottle and/or some chocolates
- Provide toiletries (bath bomb, moisturiser, etc.)
- Leave out candles and everything needed for a candlelit dinner
- Give the address of your local bakery for breakfast in bed
Would you like to see an example of a property suited to this audience?
FamiliesFamilies with children travel mainly during the school holidays, usually for longer stays. Their aim is to enjoy quality time together, make the most of outdoor activities and get a little rest! These guests have to plan well in advance, and their trip leaves no room for surprises!
Their main criteria are:
- A safe property suited to every member of the family
- Things to do in the surrounding area
- Equipment for children (cot, high chair, etc.)
- Enough living space (large kitchen, dining room, etc.)
Our tips for winning them over:
- Set out your property's availability well in advance
- List all your amenities (parking, washing machine, dishwasher, children's equipment, etc.)
- Provide indoor and outdoor games (footballs, board games, etc.)
- Invest in a television (so parents can enjoy a peaceful nap!)
- Recommend things to do in your area to your guests
Would you like to see an example of a property suited to this audience?
Groups of friendsThey travel for all sorts of occasions, for weekends or longer stays. If you're worried they might be a bit boisterous, some sites such as Airbnb include insurance covering any damage. Read up on it beforehand and hand over your keys without worry!
Their main criteria are:
- Flexibility (we all know how hard it is to juggle everyone's diaries and wishes!)
- Entertainment (sports or thrill-seeking activities, nightlife, a pool or the sea nearby in summer)
- Convenient access (close to the town centre, public transport or parking for the car)
- A large living space for spending time together
Our tips for winning them over:
- Allow last-minute bookings or free cancellation
- Highlight what your town has to offer
- For the braver hosts: allow parties in your property, if your neighbours don't mind!
Would you like to see an example of a property suited to this audience?
Get yourwelcome rightYou now have everything you need to target, interest and delight your guests.
To support them during their stay, remember to write your welcome book with all the information they'll need (wifi code, local recommendations, door code, useful numbers, things to do, etc.).
To do that, you can use StyQR and create your digital welcome book free of charge. All your guests have to do is scan the QR code displayed in a decorative frame. StyQR lets you match the style of your welcome book to your audience thanks to the range of backgrounds on offer.
And finally, don't forget: a happy guest is a guest who will recommend you, and who may well come back!
