Your hotel's website: a must-have!
Creating a website for your hotel is essential to your property's visibility and to building your own identity.
A website: what for?Even if your hotel already has an online presence through booking sites such as Booking or Tripadvisor, having your own website is nevertheless essential for your property. Today, more than 80% of consumers carry out online research before making a purchase. The same goes for booking their stays. So what are the benefits of having your own website, and how do you take the plunge? Here is our advice.
Win bookingsat a lower costIf your website has a booking module, you can win bookings at a lower cost (without the commission charged by the booking site you usually go through). You can also highlight special offers on your website during the online booking process, such as 50% off breakfast.
Assert yourown identityYour website will be a reflection of your identity and your brand image. It will convey your positioning and your values. If you run an upmarket hotel, booking sites (whose design is often very cluttered) do not allow you to showcase your property properly. On your own website, by contrast, you have a great deal of freedom to express yourself through your logo, your visual identity (your colours and typefaces) or your photographs. You can then share your website on social media and enjoy greater visibility online thanks to search engine optimisation (SEO).
Share the practicalinformationYour website will also let you publish a large number of photographs (for your most curious customers) and plenty of information. That reduces the uncertainty felt by your potential customers, encouraging them to book their stay without hesitation. You can publish the history of your property, your hotel's news, your contact details and plenty of other information that is useful to your customers.
Stand out from the crowd!A video presenting your hotel or even a 360° guided tour: your website will help you stand out from your competitors through its design and its originality. Show your customers your finest assets and use technology to showcase your property. Your potential customers will be able to picture themselves staying at your property, which is a real advantage!
Take action!So, have you finally decided to create your hotel's website?
Good news: we have a brilliant website designer to recommend, the creative studio TREIZEMARS. From creating your visual identity (logo, visual guidelines, UI design) to building your website, not forgetting the photographs of your property, the TREIZEMARS team will provide the very best service for your hotel.
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