Your hotel's website: a must-have!
Creating a website for your hotel is essential to your property's visibility and to building your own identity.
A website: what for?Even if your hotel already has an online presence through booking sites such as Booking or Tripadvisor, having your own website is nevertheless essential for your property. Today, more than 80% of consumers carry out online research before making a purchase. The same goes for booking their stays. So what are the benefits of having your own website, and how do you take the plunge? Here is our advice.
Win bookingsat a lower costIf your website has a booking module, you can win bookings at a lower cost (without the commission charged by the booking site you usually go through). You can also highlight special offers on your website during the online booking process, such as 50% off breakfast.
Assert yourown identityYour website will be a reflection of your identity and your brand image. It will convey your positioning and your values. If you run an upmarket hotel, booking sites (whose design is often very cluttered) do not allow you to showcase your property properly. On your own website, by contrast, you have a great deal of freedom to express yourself through your logo, your visual identity (your colours and typefaces) or your photographs. You can then share your website on social media and enjoy greater visibility online thanks to search engine optimisation (SEO).
Share the practicalinformationYour website will also let you publish a large number of photographs (for your most curious customers) and plenty of information. That reduces the uncertainty felt by your potential customers, encouraging them to book their stay without hesitation. You can publish the history of your property, your hotel's news, your contact details and plenty of other information that is useful to your customers.
Stand out from the crowd!A video presenting your hotel or even a 360° guided tour: your website will help you stand out from your competitors through its design and its originality. Show your customers your finest assets and use technology to showcase your property. Your potential customers will be able to picture themselves staying at your property, which is a real advantage!
Take action!So, have you finally decided to create your hotel's website?
Good news: we have a brilliant website designer to recommend, the creative studio TREIZEMARS. From creating your visual identity (logo, visual guidelines, UI design) to building your website, not forgetting the photographs of your property, the TREIZEMARS team will provide the very best service for your hotel.
Contact the TREIZEMARS studio
Frequently asked questions
Does my website replace booking sites? No. Booking sites like Booking.com remain useful for visibility. Your website lets you get direct bookings without commission, but it complements rather than replaces them. You can manage both in parallel.
How much does it cost to create a website for my hotel? The article doesn't specify pricing. It depends on site complexity, design, booking module, and your service provider. Contact a specialized studio for a quote.
What exactly is a booking module? It's a tool that lets your guests book directly from your website. It helps you avoid paying intermediary commissions and lets you offer direct promotional deals, like discounted breakfast rates.
How do I get my website to appear in Google search results? The article mentions SEO (search engine optimization). It's a technique that improves your Google ranking. A well-designed website reflecting your branding and shared on social media helps boost your visibility.
Why do clients hesitate to book without enough information? Uncertainty discourages bookings. The more photos, practical information, and stories you share about your property, the less your potential guests doubt. This encourages them to book without hesitation.
Is a 360° tour or video really useful? Yes. These help your potential guests visualize themselves staying at your property. They help you stand out from competitors and are a definite asset in convincing them to book.
Your website offers several distinct advantages compared to booking platforms. Here's what you gain depending on your priorities.
| Feature | Main advantage | Result for your hotel |
|---|---|---|
| Booking module | No intermediary commission | Lower-cost reservations, direct promotional offers |
| Custom visual identity | Reflects your brand and positioning | Premium image, competitive differentiation |
| Rich content (photos, 360° video, story) | Reduces customer uncertainty | Customers visualize themselves and book without hesitation |
| Search engine visibility (SEO) | Increased web presence | Additional organic traffic, social media sharing |
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