The digital welcome booklet is a digital tool that is rapidly gaining ground in the tourism industry, particularly in hotels, campsites, B&Bs and vacation rentals.
A clever blend of concierge service and tourist guide, its low subscription cost makes it a time-saving tool for hosts, and a very useful pocket companion for travelers!👍
Today, 91% of all internet users connect to the web from a smartphone, representing 5.19 billion mobile users worldwide! 😲
The digital welcome booklet is therefore a relevant digital tool for developing your business and gathering quality information on customer expectations. 👌
If you’re not yet a user, you should know that the tourism sector is the one most impacted by technology and the Internet. So if you don’t want to be overtaken by the competition, it’s time to accelerate your digital transformation! 🔥
A brief overview of the possibilities offered by the digital welcome booklet and what it can do for you and your customers ⤵
Contents
1. What is a digital welcome booklet?
2. What are the functionalities of a digital welcome booklet?
3. A Webapp to support the local economy
4. A Webapp to better understand customer expectations and attract new ones
5. The digital welcome book to support your customer relations strategy
6. Using the StyQR digital welcome booklet
1. What is a digital welcome booklet?
A digital welcome booklet is a mobile Webapp that completes the digital ecosystem of tourism professionals.
Webapp késako ❓
The Webapp is similar in every way to a mobile application, except that it’s not!
Unlike an app, it doesn’t require downloading via Appstore or AndroidStore.
There are many advantages:
- Once downloaded, the link to this Webapp is permanent, whatever the terminal,
- The access QR code is always the same,
- There’s no need for a connection,
- The Webapp is fully customizable by you,
- Travelers don’t need to enter their e-mail address to access the service, so security and confidentiality are guaranteed! 👍
A genuine additional distribution channel in the same way as a CRM or channel manager, this tool is a compendium of best practices that responds perfectly to tourists’ new consumption patterns.
Available everywhere, all the time, even without an Internet connection, the Webapp can be viewed on any terminal: tablet and smartphone, via a connected TV, or a standard TV if connected to an HDMI mini-PC.
Some owners have even had the bright idea of providing a free-standing tablet at their establishment’s reception desk, which keeps guests pleasantly patient. 💡
Others have placed it in the relaxation room, allowing customers to discuss their discovery desires with each other, and sometimes to encourage joint outings when they have affinities.
First impressions are always good, so a well-designed digital welcome booklet is sure to create the Waouh! effect in your customers, a bit like Stéphane Plaza when he shows an exceptional property 🤩
2. What are the functionalities of a digital welcome booklet?
A time-saving organizational tool
Like a memo, it lists all the information relating to the logistics of your accommodation 💭 Except it’s not pinned to the fridge!
✅ The wifi code, the digicode on the door or gate, the house rules, information about pets, services and facilities such as the swimming pool, washing machine, extra bed linen, parking in the parking lot…
FI-NI post-it notes in the brain: “Did I tell them the wifi code? And the one for the front door? Will they be able to find the extra bed linen? Run the dishwasher? Did they note that the parking lot barrier closes at 10.30pm?” … 🤪
StyQR’s Chek-in / Ckeck-out module simply replaces a concierge service. This dematerialization allows, among other things, instant photo-taking and validation by sms against electronic signature. 🖱
The guarantee that your accommodation and its contents are in good condition on arrival and departure.
You can also promote activities within your establishment. From yoga classes, cooking or art workshops… to the preferential rates you’ve negotiated with your partners.
By facilitating access to this data for the traveler, it saves the host a considerable amount of time, considerably reducing recurring information tasks, particularly in the pre-stay period and when physically greeting guests. ⏳
A mobile tourist guide
The Webapp borrows from web content to push tourist information about things to see and do during a stay, around your establishment.📌
With just a few clicks, offering access to your recommendations on the best local restaurants, artisans to meet, hiking routes to take… makes upgrade your prospects’ and customers’ stay by suggesting ideas for personalized experiences that only you know. That’s right, the best travel agent for your destination is you! 🎁
It’s a notion of sharing appreciated by travelers, who often know little about the destination they’re vacationing in.
Another advantage is that it brings travelers and “locals” together, creating memories and boosting the local economy.
3. A Webapp to support the local economy
The digital welcome booklet is therefore gradually establishing itself as the relevant tool to have to easily attract new customers and extend your local professional network. 📢
Like Mapstr, this Webapp lets you share your good addresses and tourist nuggets: small producers, restaurateurs, winegrowers, artists…
This mutual recommendation not only creates encounters and links with locals, but also contributes to a circular and solidarity-based economy, in a win-win spirit! 🔀
Designed with common sense and values, the digital welcome booklet encourages longer stays. How? By suggesting ideas for outings. 💬 The tourist can organize his day according to your recommendations.
- If he likes gastronomy, for example, he can create his “ideal day” like this:
In the morning, discover a particular vineyard with a tasting workshop; at lunch, head for a small 100% terroir à la carte restaurant where the cuisine is based on local produce; and in the afternoon, take an afternoon stroll to discover a particular place. - If he likes decorating, you can recommend :
A flea market in the morning, where you’ll find decorating and brocante boutiques, a restaurant-boutique where you can buy the decorations you enjoyed with your meal, and in the afternoon, a pottery workshop with a ceramist where you can take home a unique creation.
It’s a virtuous circle, since the customer saves time in organizing his or her activities and has a memorable experience, while the partner generates sales, and you nurture the customer relationship and the desire to extend their stay or return. 💓
4. A Webapp to better understand customer expectations and attract new ones
As you can see, the digital welcome booklet is a great source of information for your prospects and customers. If you use it properly, the application will take care of your customer relations at every stage: before, during and after your stay!
Pre-stay: reassuring customers to make them want to stay with you
In advance stay: you can send directly the link of the Webapp to your prospects and customers, or insert it in your email signature. 📲
They have direct access to all the information about your accommodation, to your nuggets and recommendations of tourist places.
This way, you satisfy your prospects’ thirst for information and discovery right away. A considerable asset in terms of customer reassurance that encourages the act of purchase and maximizes your booking rate! 🎯
During your stay: facilitate and enrich the customer experience to make them your ambassadors
During the stay: by word of mouth or via a QR code displayed in the room (which can, by the way, be inserted in an elegant frame and be an integral part of the decor), your guests prepare their activities in complete autonomy while being comfortably installed in your home.
On your side, you take advantage of this time to devote yourself to your other tasks (or chill, it’s up to you 😉 ).
After your stay: reinforce your brand image and boost sales
After the stay: the customer remembers the experiences he had at your place and on your territory, he can even leave comments and photos.
This way, you create a network of ambassadors-connoisseurs that strengthens your e-reputation and can only make new prospects want to stay with you! 🏆
5. The digital welcome book to support your customer relations strategy
The app that infuses premium brand positioning 🔔😬😁😄
Like your establishment, the welcome booklet must be unique and reflect your personality. It is therefore entirely customizable, from the insertion of your logo to your graphic charter, typography and colors.
Beyond the graphic personalization of the tool, the fact of offering a simple, accessible and high quality content to your customers reinforces your brand image.
It’s the little details that reflect a professional image, and a well thought out and powered digital tool can have a powerful impact on increasing your revenue. 📈
The app that helps you get to know your target customers better so you can communicate more effectively
To go further, the StyQR application allows you, like Google Analytics, to consult the statistics of the most viewed pages. This marketing data is a very useful source of information to feed your customer relationship strategy. It allows you to have a clear and precise vision of their expectations in terms of facilities and services, tourist interests and to identify the relevant content on which to communicate. 💬
Beyond the app: building an effective web content strategy
More than ever, the creation of reliable, fresh and engaging content is at the heart of digital marketing.
Collecting data feeds all your web channels, from your website to your social networks:
- To showcase your most popular or requested services and facilities, and even create new ones to help market your establishment,
- To promote your destination’s tourist attractions and extend the length of your stay,
- To create new offers or partnerships based on your targets’ desires.
For example, if you identify that many customers consult a page dedicated to a nature leisure activity, why not negotiate a discount with a socio-professional close to you? You’ll forge a local partnership with the potential to bring in business, and the customer will be delighted to take advantage of an offer thanks to you. 🎁
As you can see, the level of professionalism in the vacation rental sector is constantly rising. The same applies to customer requirements.
Travelers are no longer just looking for a place to stay, they want to live like locals, and the 1st to have understood this is Airbnb.
Travelers expect more than just accommodation; they want to feel at home, and for their hosts to be welcoming and informative.
In conclusion, enriching the experience of your prospects and customers is the key to increasing your sales!
6. Using the StyQR digital welcome booklet
What is the purpose of the StyQR application?
The StyQR digital welcome booklet is a digital webapp that provides travelers with a pocket guide that answers all their questions. In terms of logistics concerning your accommodation, it is also a tourist guide to your best addresses.
Multilingual, it allows managers or reception staff who do not speak the customer’s language to offer the same quality of access to information.
Why use StyQR as a tourism professional?
StyQR allows you to consolidate your brand image by offering travelers a simple and useful tool before and after their stay. It saves time for the host and allows him to develop his local professional network and attract new prospects.
How do I get started with StyQR?
To take your first steps with StyQR, try out one of our live demos in our customized hosting booklet and download our free white paper.