The digital welcome bookletwhy and how it feeds your customer relations

A mobile tourist guide

The Webapp borrows from web content to push tourist information about things to see and do during a stay, around your establishment.📌

With just a few clicks, offering access to your recommendations on the best local restaurants, artisans to meet, hiking routes to take… makes upgrade your prospects’ and customers’ stay by suggesting ideas for personalized experiences that only you know. That’s right, the best travel agent for your destination is you! 🎁

It’s a notion of sharing appreciated by travelers, who often know little about the destination they’re vacationing in.

Another advantage is that it brings travelers and “locals” together, creating memories and boosting the local economy.

The digital welcome booklet is therefore gradually establishing itself as the relevant tool to have to easily attract new customers and extend your local professional network. 📢

Like Mapstr, this Webapp lets you share your good addresses and tourist nuggets: small producers, restaurateurs, winegrowers, artists…

This mutual recommendation not only creates encounters and links with locals, but also contributes to a circular and solidarity-based economy, in a win-win spirit! 🔀

Designed with common sense and values, the digital welcome booklet encourages longer stays. How? By suggesting ideas for outings. 💬 The tourist can organize his day according to your recommendations.

• If he likes gastronomy, for example, he can create his “ideal day” like this:
  In the morning, discover a particular vineyard with a tasting workshop; at lunch, head for a small 100% terroir à la carte restaurant where the cuisine is based on local produce; and in the afternoon, take an afternoon stroll to discover a particular place.
• If he likes decorating, you can recommend :
  A flea market in the morning, where you’ll find decorating and brocante boutiques, a restaurant-boutique where you can buy the decorations you enjoyed with your meal, and in the afternoon, a pottery workshop with a ceramist where you can take home a unique creation.

It’s a virtuous circle, since the customer saves time in organizing his or her activities and has a memorable experience, while the partner generates sales, and you nurture the customer relationship and the desire to extend their stay or return. 💓

Pre-stay: reassuring customers to make them want to stay with you

In advance stay: you can send directly the link of the Webapp to your prospects and customers, or insert it in your email signature. 📲
They have direct access to all the information about your accommodation, to your nuggets and recommendations of tourist places.

This way, you satisfy your prospects’ thirst for information and discovery right away. A considerable asset in terms of customer reassurance that encourages the act of purchase and maximizes your booking rate! 🎯

During your stay: facilitate and enrich the customer experience to make them your ambassadors

During the stay: by word of mouth or via a QR code displayed in the room (which can, by the way, be inserted in an elegant frame and be an integral part of the decor), your guests prepare their activities in complete autonomy while being comfortably installed in your home.
On your side, you take advantage of this time to devote yourself to your other tasks (or chill, it’s up to you 😉 ).

After your stay: reinforce your brand image and boost sales

After the stay: the customer remembers the experiences he had at your place and on your territory, he can even leave comments and photos.
This way, you create a network of ambassadors-connoisseurs that strengthens your e-reputation and can only make new prospects want to stay with you! 🏆

The app that infuses premium brand positioning 🔔😬😁😄

Like your establishment, the welcome booklet must be unique and reflect your personality. It is therefore entirely customizable, from the insertion of your logo to your graphic charter, typography and colors.

Beyond the graphic personalization of the tool, the fact of offering a simple, accessible and high quality content to your customers reinforces your brand image.
It’s the little details that reflect a professional image, and a well thought out and powered digital tool can have a powerful impact on increasing your revenue. 📈

The app that helps you get to know your target customers better so you can communicate more effectively

To go further, the StyQR application allows you, like Google Analytics, to consult the statistics of the most viewed pages. This marketing data is a very useful source of information to feed your customer relationship strategy. It allows you to have a clear and precise vision of their expectations in terms of facilities and services, tourist interests and to identify the relevant content on which to communicate. 💬

Beyond the app: building an effective web content strategy

More than ever, the creation of reliable, fresh and engaging content is at the heart of digital marketing.

Collecting data feeds all your web channels, from your website to your social networks:

• To showcase your most popular or requested services and facilities, and even create new ones to help market your establishment,
• To promote your destination’s tourist attractions and extend the length of your stay,
• To create new offers or partnerships based on your targets’ desires.
  For example, if you identify that many customers consult a page dedicated to a nature leisure activity, why not negotiate a discount with a socio-professional close to you? You’ll forge a local partnership with the potential to bring in business, and the customer will be delighted to take advantage of an offer thanks to you. 🎁

As you can see, the level of professionalism in the vacation rental sector is constantly rising. The same applies to customer requirements.
Travelers are no longer just looking for a place to stay, they want to live like locals, and the 1st to have understood this is Airbnb.
Travelers expect more than just accommodation; they want to feel at home, and for their hosts to be welcoming and informative.

In conclusion, enriching the experience of your prospects and customers is the key to increasing your sales!

What is the purpose of the StyQR application?

The StyQR digital welcome booklet is a digital webapp that provides travelers with a pocket guide that answers all their questions. In terms of logistics concerning your accommodation, it is also a tourist guide to your best addresses.
Multilingual, it allows managers or reception staff who do not speak the customer’s language to offer the same quality of access to information.

Why use StyQR as a tourism professional?

StyQR allows you to consolidate your brand image by offering travelers a simple and useful tool before and after their stay. It saves time for the host and allows him to develop his local professional network and attract new prospects.

How do I get started with StyQR?

To take your first steps with StyQR, try out one of our live demos in our customized hosting booklet and download our free white paper.