Today we take another look at Atout France, the awarding of points and hotel classification. You know what’s at stake, and so do we. The digital welcome booklet will be your ally in fulfilling many of the required criteria, because our aim is for you to keep your stars, or even better, to get them back.

What is the missionof Atout France?

Every day, Atout France works alongside tourism professionals to promote France’s tourism assets, such as its historical and cultural heritage, its landscapes, its gastronomy and wines, and its diverse leisure and recreation activities. It also takes charge of various systems to optimize passenger satisfaction:

* Classification of tourist accommodation: awarding of stars to tourism professionals (hotels, furnished accommodation, campsites, vacation villages, etc.).
* Registration of travel operators
* The Vignobles & Découverte label : awarded for a 3-year period by Atout France following a recommendation by the Conseil Supérieur de l’Œnotourisme.

The agency sets up promotional campaigns aimed at foreign markets via social networks, online advertising and participation in trade shows.

Keep or get your stars easilywith the StyQR digital welcome booklet

Now we’d like to tell you about the advantages of using a digital welcome booklet in your rental. The criteria earn you between 1 and 5 points. All you have to do is add the following information to your welcome booklet to recover the associated number of points.

Services and products to be indicated

Criteria

Fields of application

Points

Bond status

156

Number of rooms / services offered / room rates and services

+3

Mandatory from 1* to 5*.

Criterion 156

Scope: Number of rooms / services offered / room rates and services

Number of points: +3

Status: Mandatory from 1* to 5*.

157

Booking engine accessible from the website

+5

Mandatory for 4* and 5* hotels

Criterion 157

Scope: Reservation engine accessible from the website

Number of points: +5

Status: Mandatory for 4* and 5*.

158

Contact form or dedicated email

+3

Mandatory for 1* to 3* and not applicable for 4* and 5*.

Criterion 158

Application fields: Contact form or dedicated email indicated

Number of points: +3

Status: Mandatory for 1* to 3* and not applicable for 4* and 5*.

159

Foreign language 1

+3

Mandatory from 2* to 5*

Criterion 159

Areas of application: Foreign language 1

Number of points: +3

Status: Mandatory from 2* to 5*.

160

Foreign languages 1 + 2

+3

Mandatory for 5*.

Criterion 160

Areas of application: Foreign languages 1 + 2

Number of points: +3

Status: Mandatory for 5*.

161

Foreign languages 1 + 2 + 3

+3

Mandatory for 5*.

Criterion 161

Fields of application: Foreign languages 1 + 2 + 3

Number of points: +3

Status: Not required

162

Site updated

+5

Mandatory from 1* to 5*.

Criterion 162

Scope: Up-to-date site

Number of points: +5

Status: Mandatory from 1* to 5*.

207

Animals, indicate the animal policy on the site

+3

Mandatory from 1* to 5*.

Criterion 207

Scope: Animals, indicate animal policy on site

Number of points: +3

Status: Not required

208

PMR inform about the accessibility of the hotel

+2

Mandatory from 1* to 5*.

Criterion 208

Scope: PMR inform about the hotel's accessibility or not

Number of points: +2

Status: Mandatory from 1* to 5*.

This first category earns you up to 30 points for maintaining or obtaining your stars.

Responding to requestsin terms of food

This category groups together all the mandatory/optional or non-applicable criteria, in terms of food, that must appear in your welcome booklet in order to earn points.

Food & beverages

Criteria

Fields of application

Points

Bond status

23

Vending machine

+3

Criterion 23

Applications: Vending machines

Number of points: +3

Status: Not required

87

Minibar (fully stocked: 3 ranges of drinks + 3 ranges of snacks)

+2

Criterion 87

Applications: Minibar (filled: 3 beverage ranges + 3 snack ranges)

Number of points: +2

Status: Not required

190

PDJ in a dedicated area

+5

Mandatory from 1* to 5*.

Criterion 190

Scope: PDJ in a dedicated area

Number of points: +5

Status: Mandatory from 1* to 5*.

193

PDJ terrace

+2

Criterion 193

Application fields: PDJ terrace

Number of points: +2

Status: Not required

194

PDJ room

+4

Mandatory for 4* and 5* hotels

Criterion 194

Scope: PDJ room

Number of points: +4

Status: Mandatory for 4* and 5*.

195

PDJ takeaway

+2

Criterion 195

Areas of application: PDJ takeaway

Number of points: +2

Status: Not required

196

Restaurant

+3

Criterion 196

Application fields: Restaurant

Number of points: +3

Status: Not required

198

Snacks

+3

Criterion 198

Applications: Snacks

Number of points: +3

Status: Not required

199 + 200

Room service - Show times (19h/24 min)

+0

Mandatory for 5*.

Criterion 199 + 200

Areas of application: Room service

No. of points: +0

Status:Mandatory for 5*.

201

Category 1 beverage service

+2

Criterion 201

Scope: Category 1 beverage service

Number of points: +2

Status: Not required

202

Bar (Licence IV)

+4

Criterion 202

Scope: Bar (Licence IV)

Number of points: +4

Status: Not required

If you include food and beverage criteria, you can earn up to 30 points.

Improving spaceshotel

In this category, you’ll find all the criteria relating to hotel facilities. The more equipment and specialized rooms your hotel has, the more points you’ll earn. Of course, you already have to meet several of these criteria.

Hotel areas

Criteria

Fields of application

Points

Bond status

46

TV room

+3

Criterion 46

Applications: TV room

Number of points: +3

Status: Not required

132

Ironing room / irons and ironing boards

+2

Criterion 132

Applications: Ironing rooms / irons and ironing boards

Number of points: +2

Status: Not required

134

Parking

+5

Criterion 134

Application fields: Parking

Number of points: +5

Status: Not required

135

Bike parking

+2

Criterion 135

Application fields: Bicycle parking

Number of points: +2

Status: Not required

138

Space dedicated to outdoor sports (tennis, etc.)

+5

Criterion 138

Areas of application: Space dedicated to outdoor sports (tennis, etc.)

Number of points: +5

Status: Not required

139

Children's play area (2 types of play equipment minimum)

+4

Criterion 139

Scope: Children's play area (minimum 2 types of play equipment)

Number of points: +4

Status: Not required

140

Games room (dedicated area or lobby, PDJ room, ...) + board games

+5

3 sets for 1* and 2* / 5 sets for 3* and 4* / 8 sets for 5*

Criterion 140

Areas of application: Games room (dedicated area or lobby, PDJ room, etc.) + board games

Number of points: +5

Status: 3 sets for 1* and 2*/ 5 sets for 3* and 4* / 8 sets for 5*.

141

Billiards

+3

Criterion 141

Applications: Billiards

Number of points: +3

Status: Not required

142

Video games room

+3

Criterion 142

Areas of application: Video arcade

Number of points: +3

Status: Not required

143

Private screening room

+3

Criterion 143

Applications: Private screening room

Number of points: +3

Status: Not required

144

Gymnasium

+3

Criterion 144

Applications: Gymnasium

Number of points: +3

Status: Not required

145

Spa

+4

Criterion 145

Application fields: Spa

Number of points: +4

Status: Not required

147

Indoor pool

+4

Criterion 147

Applications: Indoor pools

Number of points: +4

Status: Not required

148

Outdoor swimming pool

+4

Criterion 148

Applications: Outdoor swimming pool

Number of points: +4

Status: Not required

149

Coworking spaces

+4

Criterion 149

Areas of application: Coworking spaces

Number of points: +4

Status: Not required

150

Meeting room (15 people minimum)

+4

Criterion 150

Area of application: Meeting room (minimum 15 people)

Number of points: +4

Status: Not required

You can earn up to 58 additional points by furnishing the different areas of your hotel.

Offering more servicesto its travelers

As you know better than we do, every hotel offers extra services to its guests, but did you know that some of them can earn you points towards your star rating? We’ll let you discover the services and their associated points.

Hotel services

Criteria

Fields of application

Points

Bond status

26 + 27

Wifi in public areas + free of charge; indicate procedure (+ rates if paying)

+5 ; +5

Mandatory from 1* to 5*.

Criterion 26 +27

Scope: Wifi in common areas + free of charge; indicate procedure (+ rates if paying)

No. of points: +5; +5

Status: Mandatory from 1* to 5*.

90 + 91

Wifi in rooms + free of charge; indicate procedure (+ rates if paying)

+5 ; +5

Mandatory from 1* to 5*.

Criterion 90 + 91

Scope: Wifi in rooms + free of charge; indicate procedure (+ rates if paying)

No. of points: +5; +5

Status: Mandatory from 1* to 5*.

94

Alarm clock

+2

Mandatory from 1* to 5*.

Criterion 94

Applications: Alarm clock

Number of points: +2

Status: Mandatory from 1* to 5*.

136

Shuttle

+3

Criterion 136

Application fields: Shuttle

Number of points: +3

Status: Not required

176

Secure luggage storage

+2

Mandatory for 4* and 5* hotels

Criterion 176

Applications: Secure luggage

Number of points: +2

Status: Mandatory for 4* and 5*.

177

Valet parking

+0

Criterion 177

Applications: Valet parking

No. of points: +0

Status: Not required

186

Pressing

+3

Mandatory for 4* and 5* hotels

Criterion 186

Application fields: Dry cleaning

Number of points: +3

Status: Mandatory for 4* and 5*.

189

Shoe care service

+4

Criterion 189

Scope: Shoe care service

Number of points: +4

Status: Not required

203

Hairdresser

+3

Mandatory for 5*.

Criterion 203

Fields of application : Hairdresser

Number of points: +3

Status: Not required

204

Sports coach

+3

Criterion 204

Fields of application: Sports coach

Number of points: +3

Status: Not required

205

Massage

+3

Criterion 205

Areas of application : Massage

Number of points: +3

Status: Not required

206

Childcare (with dedicated area)

+5

Criterion 206

Applications: Daycare center (with dedicated space)

Number of points: +5

Status: Not required

Additional services offered to your customers can earn you up to 48 points.

Careful receptionand equipment on offer

Do you offer additional facilities at your hotel reception? Then you certainly need to meet some of the following criteria. See the list of mandatory and optional equipment below.

Available at reception/lobby

Criteria

Fields of application

Points

Bond status

18

Safe deposit box at reception

+2

Not applicable to 4* and 5* hotels

Criterion 18

Application fields: Reception safe

Number of points: +2

Status: Not applicable for 4* and 5*.

19

Luggage carts

+2

Mandatory for 5*.

Criterion 19

Applications: Luggage carts

Number of points: +2

Status: Mandatory for 5*.

53

Cots

+3

Mandatory from 2* to 5*.

Criterion 53

Applications: Cribs

Number of points: +3

Status: Mandatory from 2* to 5*.

55

Pillows of various types (feather, memory foam, anti-allergy, etc.)

+3

Criterion 55

Applications: Pillows of various types (feather, memory foam, anti-allergy, etc.)

Number of points: +3

Status: Not required

63

Additional toilet line

+2

Mandatory from 1* to 5*.

Criterion 63

Applications: Additional toilet line

Number of points: +2

Status: Mandatory from 1* to 5*.

89

In-room telephone

+2

Mandatory from 3* to 5*.

Criterion 89

Application fields: In-room telephone

Number of points: +2

Status: Mandatory from 3* to 5*.

109

Shoe kit

+1

Mandatory for 5*.

Criterion 109

Applications: Shoe kit

Number of points: +1

Status: Mandatory for 5*.

110

Sewing kit

+2

Mandatory from 4* to 5*

Criterion 110

Applications: Sewing kit

Number of points: +2

Status: Mandatory from 4* to 5*.

125

Hygiene kit

+1

Mandatory for 5*.

Criterion 125

Applications: Hygiene kit

Number of points: +1

Status: Mandatory for 5*.

131

Baby equipment (at least high chair, food warming equipment, changing mat)

+3

Mandatory from 1* to 5*.

Criterion 131

Scope: baby equipment (at least high chair, food warming equipment, changing mat)

Number of points: +3

Status: Mandatory from 1* to 5*.

133

Shoe shine machine

+2

Criterion 133

Applications: Shoe shine machine

Number of points: +2

Status: Not required

137

Newspapers (3 4* titles, 4 5* titles including 1 in English)

+2

Mandatory for 4* and 5* hotels

Criterion 137

Scope: Newspapers (3 titles in 4*, 4 titles in 5* including 1 in English)

Number of points: +2

Status: Mandatory for 4* and 5*.

172

Tourist information (brochures, maps, etc.)

+2

Mandatory from 2* to 5*.

Criterion 172

Areas of application: Tourist information (brochures, maps, etc.)

Number of points: +2

Status: Mandatory from 2* to 5*.

173

First aid kit

+4

Mandatory from 1* to 5*.

Criterion 173

Applications: First aid kit

Number of points: +4

Status: Mandatory from 1* to 5*.

179

Electrical adapters (1 per 15 rooms)

+3

Mandatory from 3* to 5*.

Criterion 179

Application: Electrical adapters (1 per 15 rooms)

Number of points: +3

Status: Mandatory from 3* to 5*.

Together, these criteria will earn you 34 extra points .

Clarify or developa CSR approach

This category is a little more fussy and precise in terms of criteria. Here you’ll find all the criteria for CSR initiatives that your company should implement to earn extra points.

CSR approach

Criteria

Fields of application

Points

Bond status

209

Raising staff awareness of how to welcome disabled customers

+3

Mandatory from 1* to 5*.

Criterion 209

Scope: Raising staff awareness of how to welcome disabled customers

Number of points: +3

Status: Mandatory from 1* to 5*.

210

Staff training for disabled visitors

+5

Criterion 210

Scope: Training staff to deal with disabled people

Number of points: +5

Status: Not required

217 + 218

Energy-saving measures

+2 , +1

Mandatory from 2* to 5*.

Criterion 217 +218

Scope: Energy-saving measures

Number of points: +2; +1

Status: 217 mandatory from 1* to 5*.

223 + 224

Water-saving measures

+2 , +1

Criteria 223 + 224

Scope: Water-saving measures

Number of points: +2; +1

Status: 223 mandatory from 1* to 5*.

229 + 230

Waste reduction measures

+2 , +1

Criterion 229 + 230

Scope: Waste reduction measures

Number of points: +2; +1

Status: Mandatory from 1* to 5*.

232

Customer selective sorting in common areas

+2

Mandatory from 1* to 5*.

Criterion 232

Scope: Customer selective sorting in common areas

Number of points: +2

Status: Mandatory from 1* to 5*.

233

Hotel selective sorting (if available in the commune)

+2

Mandatory for 5*.

Criterion 233

Scope: Hotel selective sorting (if available in the commune)

Number of points: +2

Status: Mandatory from 1* to 5*.

234

Ecological hospitality products - Minimum 2

+3

Criterion 234

Scope: Ecological home products - Minimum 2

Number of points: +3

Status: Not required

236

Environmentally-friendly cleaning products

+1

Mandatory from 1* to 5*.

Criterion 236

Applications: Environmentally-friendly cleaning products

Number of points: +1

Status: Mandatory from 1* to 5*.

237

Staff training in water and energy saving and waste reduction

+3

Mandatory from 1* to 5*.

Criterion 237

Scope: Staff training in water and energy saving and waste reduction

Number of points: +5

Status: Mandatory from 1* to 5*.

238

Raising staff awareness of the need to save water and energy and reduce waste

+2

Criterion 238

Fields of application: Raising staff awareness of water and energy saving and waste reduction.

Number of points: +2

Status: Not required

239

Low environmental impact transport

+1

Mandatory from 1* to 5*.

Criterion 239

Applications: Low environmental impact transport

Number of points: +1

Status: Mandatory from 1* to 5*.

240

Products from French or regional production or agriculture, or short distribution channels (food/drinks) - Minimum 3

+5

Mandatory from 1* to 5*.

Criterion 240

Scope: Products from French, regional or short-distance production or agriculture (food/drinks).

Number of points: +5

Status: Mandatory from 1* to 5*.

241

Fair trade or organic products (food/drinks) - Minimum 3

+5

Mandatory from 1* to 5*.

Criterion 241

Scope: Fair trade or organic products (food/drinks) - Minimum 3

Number of points: +5

Status: Mandatory from 1* to 5*.

243

Environmental label

+5

Criterion 243

Scope: Environmental label

Number of points: +5

Status: Not required

You can therefore recover up to 46 points by integrating CSR criteria into your hotel.

We hope this article has given you a clearer understanding of Atout France’s expectations when it comes to awarding your stars .