Why and how to create a newsletter for your hotel

You run a hotel and you're looking for an effective way to build guest loyalty, attract new guests and increase your bookings? The newsletter is your greatest ally!

Why is a newsletter worth it for a hotel?

A newsletter isn't just an email you send out now and then. It's a powerful tool to engage your guests, keep them informed and convince them to come back. Here's why it's essential:

1⃣ Build guest loyalty

A guest who has stayed at your hotel and regularly receives news, exclusive offers and travel tips will be far more likely to return. That way you build a lasting relationship and keep the travel bug alive!

2⃣ Attract new visitors to your hotel

With a well-thought-out newsletter, you can win over prospects who are still hesitating about booking. A lovely presentation of your rooms, a spotlight on your services or a few guest testimonials can make all the difference.

3⃣ Showcase your special offers

Seasonal promotions, discounts for loyal guests, short-break packages: the newsletter lets you put your offers in the spotlight in front of an audience already interested in your hotel.

4⃣ Champion your destination

A hotel is far more than a comfortable bed! Share the local recommendations of your region, the events not to be missed and the unique experiences to be had around your property. You become a local authority, and that counts for a lot!

5⃣ Drive traffic to your hotel's website

Every newsletter is a chance to send traffic to your website and your social media. More visitors = more bookings!

How to create an effective newsletter for your hotel

Convinced? Then let's get started! Here are the key steps to creating an engaging, high-performing newsletter.

1⃣ Choose the right sending platform

Mailchimp, Brevo (formerly Sendinblue), HubSpot: there are plenty of tools that make it easy to send attractive, well-designed newsletters.

2⃣ Segment your audience

A loyal guest doesn't have the same expectations as a prospect just discovering your hotel. Remember to segment your list so you can send suitable content (special offers, events, what's new and so on).

3⃣ Go for an attractive design

Your newsletter should reflect the warm, distinctive atmosphere of your hotel. Use beautiful images, an airy layout and an engaging tone. And above all, make sure it's mobile-friendly!

4⃣ Write captivating content

There's no question of sending out a plain price list! Offer useful, inspiring content:

• Travel tips
• Local specialities to discover
• Must-do activities around the hotel
• Special events (concerts, festivals, exhibitions and more)

5⃣ Add a clear call to action

Every newsletter should prompt the reader to take one specific action:

Book a room

Discover a special offer

Read a blog article

Follow the hotel on Instagram

A clearly visible button and a persuasive message are your best friends for boosting conversions.

6⃣ Send your newsletter at the right frequency

Not too often (you risk wearing your subscribers out), and not too rarely (or you'll be forgotten). A frequency of one to two sends per month is ideal for staying in touch without being intrusive.

7⃣ Analyse and fine-tune your campaigns

The final secret of a successful newsletter? Analysing the results! Check your statistics (open rate, clicks, unsubscribes) and adjust your content to keep improving your impact.

In short: the newsletter, an essential asset for your hotel

A well-thought-out newsletter is a powerful tool for building guest loyalty, attracting new visitors and boosting your bookings. It lets you showcase your offers, your destination and your expertise in a friendly, engaging way.

So, ready to send your first newsletter and turn your readers into won-over guests?