Superhosts: their tips for a listing that stands out
Always looking for ways to improve your listing? Superhosts answer your questions!
The superhosts are something of the Airbnb elite: they have hosted guests at least 10 times, have at least 80% five-star reviews and a response rate of at least 90%. So today we're sharing a few of their tips for a listing that stands out.
Set the scene in your property
"We know that the photos of our property catch the eye. The decor, the paintings and the houseplants go down particularly well. Don't be afraid to bring some creativity into your space: that's what will set it apart from other properties." Ludovic and Maxime, Paris, Île-de-France.
Photos are hugely important, and we've written a whole article on the subject. Bear in mind that they are the front door to your property. It's the photos that will make up your guests' minds, one way or the other.
Take care over your listing
"The first photo in our listing is appealing: the terrace is sunny and looks out over a lovely view, a real invitation to get away. We also chose a title that grabs attention: "A little love nest in the heart of the Auvergne", which hints at a cosy experience. It's just as important to have a clear listing, so I've included photos of the property from every angle and clearly listed the many amenities we provide: all reassuring details for guests! Finally, I pay very close attention to cleaning, a very important point at the moment." Tina and her family, Le Broc, Auvergne-Rhône-Alpes
After the photos, the most important thing is the written content of your listing. Take the time to write it and to update it regularly. Spell out the amenities available, the activities on offer nearby: anything that can show off your property. For inspiration, do take a look at the listings marked "superhost" on Airbnb.
The superhosts interviewed rely on three pillars to succeed: visual staging, careful writing, and personal authenticity. Here's what they recommend in each area.
| Area | What superhosts recommend | Key detail |
|---|---|---|
| Photos | Decoration, artwork, green plants; attractive, sunny first photo | They convince guests before they read the text |
| Title | Create an atmosphere rather than list features (e.g. 'A little love nest in the heart of Auvergne') | Must hint at an experience and appeal to travellers |
| Listing text | Specify equipment, nearby activities, keep content clear and up to date | Reassures guests and prevents surprises |
| Personal decoration | Reflect your personality without overdoing it; tidy but not sterile | Guests should want to relax on your sofa or terrace |
Let your personality show in your listing
"When I welcome guests, they are stepping into my private world in a way, because it's where I live. My home is a pleasant place to be and, above all, it's full of memories. My decor has an unclassifiable, very personal style that catches the eye and appeals to guests." Eñaut, Chéraute, Nouvelle-Aquitaine
So the decor and the living environment matter a great deal in your photos. Tidy up well, but not too much. In the blink of an eye, your guests should want to relax on your sofa or drink a coffee on your beautiful terrace. And what about you: what's your little secret for boosting your listing?
Frequently asked questions
What makes someone a Superhost on Airbnb? A Superhost has hosted guests at least ten times, earned at least 80% five-star reviews, and maintains a response rate of at least 90%. The status rewards consistency as much as the quality of hospitality.
Which photos should I prioritise for my listing? The Superhosts interviewed favour a carefully staged look: decoration, artwork, green plants, and an eye-catching first photo that invites travel. The goal is to stand out, since these images are what convince future guests before they even read the text.
How do I write a listing title that makes people want to book? One host featured in the article chose “A little love nest in the heart of Auvergne”, a title that hints at a cosy experience. The idea is to convey a feeling rather than just list features.
Should I mention everything in the listing text? Yes, according to the Superhosts quoted: list the available amenities, nearby activities, and keep the text clear and up to date. A clear listing reassures travellers and avoids unpleasant surprises on arrival.
How can I add a personal touch without overdoing it? As Eñaut describes in the article, decor can reflect a truly unique personality while still feeling liveable. Tidy up, but not too much: the goal is for guests to want to sink into your sofa the moment they see it.
