Optimising your Airbnb profile
New to Airbnb as a host or looking to increase your visibility, the key is above all an attractive, well-optimised profile.
New to hosting on Airbnb or looking to boost your visibility, the key is above all an attractive, well optimised profile. Your Airbnb profile is your digital calling card ; it should not only captivate visitors but also convince them to book with you.
Optimising your Airbnb profile is a real opportunity to show who you are. It’s also the perfect place to make guests want to book your property because they can already see the host has great personality. Get ready to highlight what makes your space unique and why they should choose to stay with you.1. Step 1 : Complete Your Profile in FullTake the time to fill in every section :
Profile Photo: Choose a clear picture where you look your best ????.
Biography: Write a bio that tells people about you, your interests and what you offer as a host.
Verifications: Complete all required verifications to build guests’ trust.
Languages: Indicate the languages you speak to make communication easier.
2. Step 2 : Descriptions That CaptivateThe listing description is your chance to make your space shine. Use relevant keywords like "Airbnb", "profile" and "improvement" naturally. Describe the unique features of your property and your neighbourhood :
Highlights: What makes your property special ? A breathtaking view, original décor, proximity to local attractions ?
Facilities: Mention the amenities available (Wi‑Fi, fully equipped kitchen, parking...) to show you’ve thought of everything.
Activities: Suggest local activities and places to visit to enrich your guests’ experience. By the way, the welcome book StyQR is perfect for listing all your local recommendations ! ????
3. Step 3 : Photos That SpeakPictures are crucial on Airbnb. High-quality photos can be the difference between a booking and a quick pass over your listing. Here are some tips for perfect photos :
Light: use natural light whenever possible and make sure photos are bright and clear.
Variety: Show every important room in your property : bedroom, bathroom, kitchen, communal areas and outdoor spaces.
Details: Capture the details that make your property unique : the décor, special equipment, the views from the windows.
4. Step 4 : Strategic Pricing and AvailabilityFinding the right balance between competitive pricing and profitability is very important. Use Airbnb’s smart pricing feature to adjust your rates according to local demand. Also be flexible with your dates to attract different types of guests, from sightseers to business travellers.5. Step 5 : Reviews and ResponsivenessReviews from past guests are powerful social proof. Encourage guests to leave feedback by offering an exceptional experience. Also be responsive to messages and booking requests to show you are a reliable, attentive host.6. Step 6 : Little Extras That Make a DifferenceTo stand out on Airbnb, it often pays to offer small extras or special touches :
The little touches that make a difference rarely cost much. A light breakfast or some local products left on the table often end up, word for word, in reviews. A personalised guide of your best local recommendations and nearby activities is useful from the first evening, when the guest still doesn’t know where to eat. And when your schedule allows, accepting a later check-in or check-out is what guests notice most.
7. Step 7 : Communication with GuestsGood communication can turn an average booking into a memorable experience for your guests. Be clear and precise in your messages :
When it comes to communication, two things carry everything else. Provide detailed check-in instructions, precise enough that a guest pulling up at 11pm can find the door without calling you. And reply quickly to questions and enquiries, even those whose answers seem obvious to you.
By following these simple but effective steps, you’re well on your way to optimising your Airbnb profile and attracting more guests. Be authentic, be welcoming and above all, be ready to offer a memorable experience to your guests.
Want to learn more about the different statuses Airbnb offers ? Quickly discover our article on Super host status !
Frequently asked questions
Do I really need to put a photo of myself on my Airbnb profile ? Yes, and a sharp photo where you look your best. The profile shows who you are even before the guest looks at the rooms. While you’re at it, complete the requested verifications and list the languages you speak : that’s what reassures guests at booking time.
What should I write in my listing description ? What makes the property special : a view, original décor, proximity to a place people come to see. Then list the facilities, from Wi‑Fi to parking, to show you’ve thought of everything. Finish with a few activities and local recommendations for the area ; the welcome book takes over once the guest is on site.
Which photos should I include in my listing ? Natural light, clear images, and every room that matters : bedroom, bathroom, kitchen, communal areas, outdoors. Add close-ups of what sets you apart, the décor, an unusual appliance, the view from a window. A poorly photographed listing opens and closes in a few seconds.
How should I set the price for my property ? Seek the balance between a competitive rate and your profitability, without sacrificing one for the other. Airbnb’s smart pricing adjusts your rates according to local demand. Stay flexible on availability dates : this opens you to both sightseers and business guests.
How do I get more reviews ? Reviews are earned during the stay, not afterwards. Provide an experience worth talking about, then reply quickly to messages and booking requests, even those whose answers seem obvious to you. It’s this responsiveness that guests remember in a reliable host.
Which little extras are really worth it ? A light breakfast or some local products on the table cost little and often reappear, word for word, in reviews. A guide of your local recommendations is useful from the first evening, when the guest still doesn’t know where to eat. And if your schedule allows, shifting a check-in or check-out time is what gets noticed most.
Before moving on to photos, here are the seven steps not to skip, summarised at a glance.
| Step | What it brings |
|---|---|
| 1. Complete profile | Builds trust: photo, bio, verifications, languages |
| 2. Captivating description | Highlights strengths, facilities and local activities |
| 3. Photos that speak | Natural light, every room, unique details |
| 4. Pricing and availability | Smart pricing and date flexibility |
| 5. Reviews and responsiveness | Social proof and quick replies to messages |
| 6. Little extras | Breakfast, local products, personalised guide, flexible times |
| 7. Communication | Detailed check-in instructions and quick replies |
