Boost your chances of renting out your property!
Looking for tips to increase your number of Bnb bookings? Here is our advice on how to get there!
Renting out your property can bring in some very welcome extra income, but filling your booking calendar isn't always easy! Competition is fierce, both from other types of accommodation (hotels, campsites, etc.) and from other BnB properties. So how do you stand out and fill your booking calendar more easily? Here is our advice!
Take care over your listing and your photos. The visual side of your listing is your greatest asset. It is your first contact with the customer and it is what will spark the interest of potential guests. We recommend creating the most complete listing possible: description, photos, reviews, personal profile, etc. That is what will set you apart from the competition. Do take all the time you need to put together a successful listing. How? We've thought of everything. Our article “Our advice for creating a successful listing” will help you go further and fine-tune it like an expert.
Keep your listing and your availability dates up to date. Once your property is live online, you need to keep your listing up to date. Remember that it is your first contact with guests! Your listing must be true to reality so your guests aren't disappointed: imagine you have changed the décor, or the jacuzzi is no longer available. Your guests are likely to be unhappy! Keeping the information and photos in your listing current will spare you the damage of a bad review. Remember to do the same for your property's availability dates, as far ahead as possible. It will help you get organised, and your customers will be able to plan their trip in advance. And that means new bookings!
Target your potential guests. Your property has its own particular features, which make it better suited to certain categories of guest. A couple and a family, for example, don't use the same search criteria (floor area, facilities, décor, etc.). Ask yourself the right questions and try to define the type of guest your property would suit. Because it is by targeting your clientele that you will show your rental off at its best. And that will win you bookings! To help you define your target audience and win them over, head to our article “How to target and win over your clientele”.
Adjust your prices to the season. Would you be willing to pay as much for a house by the beach in winter as in summer? Probably not! The same goes for your guests. There are high, mid and low seasons, and they are often shaped by public holidays and school holidays. As an owner, you need to take tourist numbers and the appeal of each season into account when setting your rental price. To do that, remember to look at the prices your competitors are showing. Other factors are worth considering too, such as the flagship activities in your town, the property's location, the size of the house and its particular features.
Perfect your welcome. By following this handful of tips, you will undoubtedly manage to fill your booking calendar. But don't forget that your guests' satisfaction is the key to your success! Because a delighted customer is a customer who will recommend you and may well come back.
To welcome your guests in the best possible conditions, StyQR lets you create your property's digital welcome book in just a few clicks, so you can pass on all the important information to your guests: wifi, practical details about the property, local recommendations nearby and more. To open it, your guests simply scan a QR code displayed in a photo frame that blends perfectly into your décor. Don't wait any longer: create your welcome book free of charge!
Frequently asked questions
How often should I update my listing? Update your listing whenever something changes: décor, amenities, or availability. An accurate listing builds trust and avoids negative reviews from disappointed guests. Update your availability dates well in advance so potential guests can plan their trips accordingly.
How do I choose the right photos for my listing? Photos are your first impression on potential guests. Take time to create a complete listing with high-quality visuals that showcase your property. Well-presented, attractive photos help you stand out from competitors and capture the interest of prospective renters.
Should I adjust my prices by season? Yes, it's essential. There are high, medium, and low seasons, often linked to holidays and school breaks. Guests won't pay the same price in winter as in summer. Also consider tourist traffic, local attractions, location, and your property's unique features when setting your rates.
How do I know which type of guest my property is best suited for? Ask yourself the right questions: a couple won't have the same needs as a family, which often prioritizes space and amenities. Look at your property's characteristics: décor, equipment, size, and location. These elements will help you identify your target audience and better showcase your rental.
Why are satisfied guests important for my business? A satisfied guest will recommend you and is likely to return. Guest satisfaction is key to your success. Good hospitality and a positive experience ensure not only future bookings but also positive reviews that attract other renters.
What is a digital welcome book and what's its purpose? StyQR's digital welcome book lets you share essential information with your guests: wifi, property details, local recommendations, and more. Guests access it by scanning a QR code displayed in a picture frame that blends seamlessly with your décor.
Here's a summary of the key levers to fill your calendar, and what each one helps you avoid or gain.
| Lever | Concrete actions | Expected outcome |
|---|---|---|
| Listing and photos | Describe thoroughly, display high-quality visuals | Generate interest, stand out from the competition |
| Regular updates | Update descriptions, photos, availability dates | Avoid bad reviews, gain more bookings |
| Guest targeting | Identify your property's strengths (size, amenities, décor) | Showcase your rental to the right audience |
| Seasonal pricing | Adjust prices by season, holidays, school breaks, local competition | Boost revenue in peak season, fill the calendar in low season |
| Quality welcome | Share practical information via digital welcome book (wifi, amenities, local tips) | Build satisfaction, earn recommendations and repeat bookings |
