The Destination d'Excellence Label

A brand new tourism label came into force on 1 May 2024: the “Destination d'Excellence" Label. You have no doubt heard of the stars awarded to hotels, or of those famous blue flags fluttering in the breeze on clean beaches, but do you know what it takes for a destination to be recognised as a genuine tourism gem? No? Then here is everything you need to know!What is the Destination d'Excellence Label?

The Destination d'Excellence Label is a distinction awarded to destinations that not only offer an unrivalled tourism experience, but also commit to sustainable, responsible tourism. Think of it as the Golden Globe of the tourism world, minus the red carpet and the endless speeches!The requirements for obtaining the label1. A commitment to sustainable developmentTo secure this label, a destination has to prove its green credentials. That means everything, from waste management to the preservation of natural areas, must be designed along environmentally sound lines.2. Faultless service qualityService quality is another key pillar of this label. A warm welcome, impeccable service and close attention to detail are essential if visitors are to feel like royalty.3. A rich cultural offeringA strong candidate for this label offers cultural immersion that goes beyond clichéd souvenirs and tourist-trap restaurants. We are talking about genuine interaction with local culture, where every visitor can feel a little more like a local and a little less like an outsider.4. Accessibility and ease of stayEfficient public transport, facilities suited to the needs of people with reduced mobility, and clear information available in several languages are all must-haves. After all, excellence is also about accessibility!Why aim for the Destination d'Excellence Label?

Obtaining this label is not just a matter of pride; it is genuine recognition that helps you stand out. It also attracts more visitors and encourages sustainable practices within the local community. It is open to a range of tourism professionals, including restaurants, accommodation providers, activity and visitor attractions, and transport operators. It is a bit like earning a Michelin star, but for an entire place!The application processThe application procedure is highly precise. Destinations must first submit a detailed application file, which will be assessed by a panel of experts. This file must include concrete evidence of the commitments made in the areas of sustainable development, quality of welcome, cultural offering and accessibility. The label is renewable every five years.If you are a local decision-maker or a tourism operator, why not consider applying for this label? And you, dear guests: on your next getaway, perhaps you will look out for a labelled destination to guarantee an experience of true excellence?