StyQR

Ditch the flyers, switch to StyQR!

Why replace your flyers with StyQR?

3 min readBy the StyQR team

We all know it: that shelf crammed with flyers for exploring the area, discovering a new museum or eating at a fine dining restaurant. What if you freed up that space and offered all of it in one single digital welcome book?

Printed brochure lying on a wooden table beside a cup of black coffee

Why stop handing out flyers

Have you ever found a flyer folded into 48 pieces in your pocket after doing the washing? We have. We spotted it, thought "why not" and kept it in our pocket for ages. Only to forget all about it and never visit the place it was advertising.

Think too of the environmental impact of all that printing. The ink, the paper... all of it usually ending up in the bin.

So, to put a stop to all that waste and offer communication that genuinely works, switch to a digital welcome book!

Young woman in a white jacket checks her smartphone held in both hands, gold watch on wrist

The benefits of StyQR

With StyQR, every piece of information you want to share with your guests sits in one and the same app. In just a few taps, your guest can find out where to eat, where to walk and which museum to visit.

You can also share special offers and partnerships you have negotiated on their behalf with local businesses. So instead of turning up with a flyer they are likely to lose, they simply open the app and show the code.

For them it is simpler, far more in tune with the times and more personal. You can offer personalised recommendations based on their tastes and their plans. That way you avoid suggesting a family day out to a couple travelling together, or a great deal on a couples' massage to someone travelling solo.

Ready to step into the digital age and give your guests a complete experience?

The table below sums up, criterion by criterion, what changes when you switch from flyers to a digital guidebook.

CriterionPaper flyersStyQR guidebook
Access to informationScattered on a shelfEverything in one app
Risk for the documentFolded, lost, found in pieces after a washAlways accessible from the phone
Environmental impactInk and paper, often thrown awayNo printing, no waste
Promotions and partnershipsA flyer to show, easy to loseA code to show from the app
PersonalisationSame content for every travellerRecommendations based on taste and situation

Frequently asked questions

Do I really have to get rid of every flyer in the entrance hall ? The leaflet rack is rarely read, and what leaves it usually ends up in the bin. Gathering the same information in a digital welcome book frees up the space and avoids wasting paper and ink. If you want to keep two or three documents, keep the ones your guests actually ask for.

Do my guests need to install an app ? Everything you want to share sits in one place, reachable from their phone. The guest opens the welcome book, looks for where to eat, where to walk or which museum to visit, and finds the answer in a few taps. Nothing to slip into a pocket, so nothing to find in shreds after a wash cycle.

How do I pass on my deals and partnerships ? You can display the promotions and partnerships you have negotiated for your guests. Instead of turning up with a flyer they may well lose, they open the welcome book and show the code. Simpler for them, and clearer for the partner business.

Can recommendations be tailored to each guest ? Yes, and that is the main gain over a rack where everyone picks the same leaflet. You suggest places according to each guest’s tastes and plans. It saves you from selling a family outing to a couple, or a two-person massage deal to someone travelling alone.

Is paper really a problem ? Every reprint means ink and paper for a document that usually ends up in the bin. The environmental cost of those repeated print runs is real, and it compares poorly with information updated in one place for everyone. A digital welcome book puts an end to that waste while keeping the communication that works.

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