Branding: why it matters

If you want your guests to remember you long after they leave, branding matters. By putting your hotel's name in all sorts of places, discreetly, you stay in people's minds. But why does it work?

Where should you put your name?

There are plenty of ways to put your branding in place! Nothing should be left to chance.

Let's start with stationery. You can offer your guests:

• Branded envelopes and cards
• Headed paper
• A pen

Next, you can personalise items in the bathroom:

• Bathrobe and towels
• Soaps and shampoos
• Slippers

And finally, any useful object in the room:

• Coasters, mugs and so on
• A clock

Your guests will then have items bearing your name that they take with them everywhere. And to go one step further, you could even open a shop and sell some of these products!

Why does branding work?

First of all, just because guests have stayed with you doesn't mean they will remember the name of your property a few months later. So, to fix your name in their memory, you need to show it to them regularly. The more they see it, the more likely they are to remember it.

Then there is the fact that guests can take some of these products home with them: headed paper, envelopes, pens, shampoos and more. That way, you increase the chances of other people seeing your name and becoming guests themselves.

You have everything to gain from making your brand visible, so go for it! There you have it: you now know all about branding and you can start putting it in place. And why not set up a few partnerships next?