Hoteliers: why not set up some partnerships?

For a hotel, setting up partnerships has two main benefits: saving a little money and achieving a one-of-a-kind look. Partnerships can indeed allow you to change plenty of things in your hotel on a regular basis. So go for it!

For your lobby and restaurant

One of the first things people look at when arriving at a hotel is the reception area. As a rule, we all like to see a beautiful bouquet of seasonal flowers there. So one of the first partnerships to negotiate could be with an eco-friendly florist or a few independent florists who grow their own flowers.

Next comes the decor: paintings, mirrors and so on. For this, get in touch with young artists whose style fits your hotel.

Finally, think local produce for your food and beverage service. Why not team up with a beekeeper from the area, for instance? Or with that new brand making jams from locally grown fruit? You could offer their products for tasting, showcase everything your region has to offer, and perhaps even sell them in a shop adjoining the hotel while taking a small percentage.

In the bedrooms

The scope for partnerships in the bedrooms is huge!

Let's go room by room:

In the bathroom: toiletries and towels, for example. Plenty of brands have got involved in this, such as Acqua di Parma. As for towels, you could offer French linen such as Bonsoir, which is doing brilliantly on social media.

In the bedroom itself: here again, the possibilities are many. For the mattress, think of young brands such as Tediber, and for the bed linen, once again Bonsoir or Lin des Vosges.

For the decor, you could display paintings in partnership with a young artist from your area. You exhibit the paintings, which can then be sold. That way, you can refresh your decor regularly! You can also use the florist idea for dried flowers (very much in fashion at the moment).

Setting up these partnerships

Now that you have identified the various partnerships and partners you would like to contact, think about the best way to approach them.

You will need an implementation strategy to make your proposal more appealing to the brands.

Start by preparing a few key figures: room occupancy, star rating, number and type of customers, their average spend, and so on.

Then, how do you put it all in place? For exhibiting artists, it could be a discreet little note beneath the painting with the artist's name and the price. For the bed, a smart frame next to it reading "this mattress/bed is provided in partnership with...". For toiletries, you could also put together a small gift box with an attractive label saying "products provided by...".

The finishing touch? Mention all these brands on your website and feature them on your social media. How about you: have you already tried setting up partnerships? What do you make of it?

If you are also looking for advice on your furniture, we have a great article for you!