Search engines: why a strong presence matters

These days, most bookings happen online. Guests run a search, find what they want and book. So how do you make sure they see you? By improving your visibility on search engines!

Why be visible?

One of the golden rules nowadays is never to neglect your online presence. That doesn't necessarily mean having a website (although it's very useful), but it does mean using several different channels.

Why make sure you're visible on search engines? Quite simply, to win guests! After all, if you don't appear in their search, how can you expect to get bookings?

A simple test to see where you stand is to type the name of your rental, hotel or restaurant into Google and look at what comes up.

How to go about it

Start with the easy things: set up pages on social media under the name of your property. Remember to post on them regularly.

Next, aim to be present on the leading platforms in your sector: Airbnb, Booking, Tripadvisor, and so on. And create a Google page so that everyone can easily see your photos and reviews.

Then look for partnerships with bloggers and platforms to get articles written about your property. It's a good way to build trust with your future guests.

Finally, if you have a little money set aside, you can of course build a dedicated website. It's an excellent way to show how professional you are and attract more guests!

So now it's over to you: take the time to improve your visibility! And if you'd like to create your website, we recommend our partner !