Guest & Strategy, c’est réservé aux chambres d’hôtes ?

Non. L’agence accompagne les porteurs de projets et les propriétaires quel que soit leur statut au sens du code du tourisme. Meublés de tourisme, hôtels, campings, chambres d’hôtes, auberges de jeunesse et résidences de tourisme entrent dans son périmètre.

À quoi sert l’étude de faisabilité ?

Elle fait émerger l’ADN du projet touristique et sert ensuite de roadbook. Elle couvre le positionnement, le statut juridique, l’investissement financier, le prévisionnel d’activité, la concurrence, la stratégie marketing et commerciale, ainsi que le rétro-planning. Autant de décisions prises avant l’ouverture plutôt qu’en pleine saison.

Les formations se font-elles à distance ?

Les deux formats existent. Guest & Strategy propose des formations individuelles en interaction directe avec le formateur, et des formations 100 % à distance et en ligne avec Guest Learning, son outil annoncé comme bientôt disponible. Les thématiques vont du webmarketing au site internet, à l’expérience client, à l’étude de faisabilité et à la stratégie tarifaire.

Est-ce que l’agence s’occupe aussi de l’image de marque ?

Oui, une fois la faisabilité du projet validée. L’équipe travaille la marque du site internet jusqu’aux cartes de visite, en restant à l’écoute du porteur de projet.

L’accompagnement s’arrête-t-il une fois le projet validé ?

Non. L’équipe reste présente sur la gestion et la coordination du projet pendant la phase de pré-ouverture. C’est le moment où les décisions s’enchaînent le plus vite.

Qui peut faire appel à Guest & Strategy ?

Deux publics. Les socioprofessionnels du tourisme, accompagnés lors des phases de création ou de gestion de leur entreprise. Et les acteurs institutionnels en interne, guidés dans l’évolution de leur relation avec ces socioprofessionnels et dans la construction de nouvelles offres de services adaptées à leurs besoins.

Guest & Strategy: a truly supportive mindset

Meet Guest & Strategy! The agency specialising in supporting project founders and owners of bed and breakfasts and furnished tourist accommodation!

3 min readBy the StyQR team

In a few words, what is Guest & Strategy?

Since March 2010, Guest & Strategy has been one of the first agencies to specialise in supporting project founders and owners of bed and breakfasts and furnished tourist accommodation.

Yes, they support these ambitious entrepreneurs, whatever their status under the French tourism code: whether they are classified as furnished tourist accommodation, hotels, campsites, bed and breakfasts, youth hostels or tourist residences.

Their areas of expertise

Project feasibility study

This expertise is there to bring out the DNA of your tourism project.

This groundwork lets you plan ahead for the birth and growth of your business on every front: positioning, legal status, financial investment, business forecast, competition, marketing and sales strategy and, of course, the reverse planning schedule.

Two hands hold together a small blue model house with yellow shutters against green foliage

And there you have it: thanks to all of this, it becomes the real guide to setting up, your roadbook!

Follow it closely to maximise your chances of success!

Training courses

Woman in a white shirt typing on a laptop, notepad and cup resting on the desk

With Guest & Strategy, you get the chance to take one-to-one training courses, interacting directly with the trainer. Not bad, is it?

As well as one-to-one courses, Guest & Strategy offers 100% remote online training through their new Guest Learning tool, coming soon! Plenty to build your skills on topics such as web marketing, your website, the customer experience, feasibility studies and pricing strategy.

Marketing

Once the whole feasibility of the project has been confirmed, it is time to create your brand image!

Don't worry: the Guest & Strategy team is more than used to supporting entrepreneurs in the tourism sector, listening to you, of course, and above all standing right beside you.

Cottage brochure, business cards, smartphone, pen and coffee cup arranged on a wooden table

Website or business cards, Guest & Strategy takes care of it!

Ongoing support

A hand emerging from a laptop screen shakes the hand of a seated man

That's it, you have confirmed the feasibility of your project and it is time to get going!

No stress: Guest & Strategy won't leave you to fend for yourself, the team supports you with the management and coordination of your project during the "pre-opening" phase.

A twofold audience

Tourism professionals

Guest & Strategy helps tourism professionals through the various stages of setting up or running their business.

Overhead view of three colleagues gathered around blueprints, a calculator, a hard hat and a laptop

In-house institutional players

Man in a suit seated at a white desk with laptop, cup and black lamp

To guide and advise in-house institutional players as their relationship with these tourism professionals evolves, by offering new services tailored to their needs.

Frequently asked questions

Is Guest & Strategy only for bed and breakfasts? No. The agency works with project owners and hosts whatever their status under the French tourism code. Furnished tourist rentals, hotels, campsites, bed and breakfasts, youth hostels and tourist residences all fall within its scope.

What is the feasibility study for? It brings out the DNA of the tourism project and then serves as a roadbook. It covers positioning, legal status, financial investment, the activity forecast, the competition, the marketing and sales strategy, and the reverse schedule. All decisions better taken before opening than in the middle of the season.

Can the training be done remotely? Both formats exist. Guest & Strategy runs one-to-one sessions with direct interaction with the trainer, and fully remote online training through Guest Learning, its tool announced as coming soon. Topics range from web marketing and websites to guest experience, the feasibility study and pricing strategy.

Does the agency also handle branding? Yes, once the feasibility of the project has been validated. The team builds the brand, from the website to the business cards, staying close to the owner throughout.

Does the support stop once the project is validated? No. The team stays involved in managing and coordinating the project through the pre-opening phase. That is the moment when decisions come thickest and fastest.

Who can call on Guest & Strategy? Two audiences. Tourism professionals, supported during the creation or the running of their business. And institutional bodies internally, guided as their relationship with those professionals evolves and as they build new services fitted to their needs.

Guest & Strategy provides four distinct areas of expertise, each covering a phase of your project's development.

Area	What it covers	Format
Feasibility study	Positioning, legal status, investment, activity forecast, competition, marketing strategy and timeline	In person
Training	Web marketing, website, customer experience, pricing strategy	Individual in person or 100 % online via Guest Learning
Branding and marketing	Website, business cards, visual identity	In person, customized
Pre-opening support	Project management and coordination during launch phase	Customized

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