How do you set the price of your rental?
Want to set a price for your rental but feel lost against the competition? StyQR gives you all the criteria.
A holiday rental is a genuine property investment, the aim being first and foremost to earn a worthwhile rental income. That said, you need to know how to find the ideal price. You are free to set that amount, but it is still best to take several factors into account, in particular your location and the time of year you let the property.
Your geographicallocationThe town or the neighbourhood in which your rental is located has a strong influence on the price of the nightly rate you can charge. Rents in tourist areas are indeed far higher. A room in the provinces is therefore not worth the same as a room in Paris, even if both have the same interior features.
The green spacesnearbyPlants do you good, both body and mind! Guests instinctively know this, which is why they often look for somewhere close by. So if your house sits on a mountain, next to a beach, a lake or a forest, that will have a direct impact on the amount of your rent.
What type ofproperty are you letting?We all know it! The square metre is rather expensive in France. The rent will therefore vary a great deal depending on whether you let a detached house, a villa, a chalet, a mobile home, a flat or a studio. What is more, the age of your property and its building materials add value and are also taken into account. Not forgetting the sleeping capacity: if the property is deemed able to accommodate several families, it will let for a relatively high price. Otherwise, it is best to keep the price reasonable.
The time of yearyou let the property
Careful, the time of year you let your property is crucial! A house by the sea will let for more in summer than in winter. Conversely, a chalet will command a higher rate in winter than in summer.
A quick reminder:
- Very high seasonfor the winter holidays:February.
- Very high seasonfor the summer holidays: from20 July to 20 August.
Finally, to set your rate, keep an eye on the prices of the competition, of similar properties, of nearby hotels, and so on. Take into account all the criteria listed above. Then adjust your offer to the demand you receive (the stronger the demand, the more you can afford to raise your prices)
Frequently asked questions
Can I increase my rates during peak season? Yes, it's even recommended. The stronger the demand, the more you can raise your prices. During peak summer season (July 20 to August 20) or winter season (February), travellers accept higher rates. Adjust your rates based on the actual demand you receive.
How do I know if my price is competitive? Monitor competitors' rates, especially for similar properties in your area. Check nearby hotel prices too to understand where you stand in the market. These comparisons help you find the right balance between profitability and attractiveness.
Does location really influence the price? Yes, greatly. The city or neighbourhood where your property is located has a major impact on the nightly rate. A room in Paris is not worth the same as a room in the provinces, even with identical features. Tourist areas command significantly higher rates.
Should I charge differently for a studio and a villa? Absolutely. Rates vary greatly depending on the type of property: detached house, villa, chalet, mobile home, apartment or studio. The age of the property and building materials also matter. Capacity is crucial: a property accommodating multiple families commands much higher rates than a studio.
Is a property near a beach worth more than a mountain property? Both can be worth more, but in different seasons. A seaside property rents for more in summer, while a chalet rents for more in winter. Proximity to green spaces such as beaches, lakes, forests or mountains directly impacts the rental rate, regardless of season.
Should I lower my price if I don't receive many bookings? It's better to stay reasonable with your price rather than cut drastically. Adjust your offering based on the actual demand you receive, but gradually. You can also review your description, photos, or verify that your location matches the price you're asking.
Here are the main factors that affect your nightly rate, summarized in a comparative table.
| Factor | Impact on price | Examples |
|---|---|---|
| Geographic location | Very significant. Tourist areas command much higher rates. | Paris vs countryside; coastal town vs rural area |
| Nearby green spaces | Important. Increases property appeal. | Beach, lake, forest, mountain nearby |
| Type of property | Decisive. Larger properties command higher rates. | Villa, detached house, chalet > apartment, studio |
| Guest capacity | Very important. Larger capacity commands higher rates. | 2-person accommodation vs multi-family accommodation |
| Condition and materials | Important. Influences property prestige. | New construction and quality materials = higher price |
| Season | Very important. Rates vary by property type. | Summer (July 20 - Aug 20) and February = peak rates |
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