Quand faut-il commencer à préparer sa rentrée ?

Le plus tôt possible, idéalement avant même la fin de l’été. Vous êtes débordé en pleine saison, donc anticiper évite de s’y prendre au dernier moment. Cela laisse le temps de revoir texte et photos de l’annonce avant que la demande ne change.

Quel type de clients dois-je viser en septembre ?

Principalement des personnes sans enfants d’âge scolaire, puisque la rentrée des classes limite ce public dès le début du mois. Vous toucherez surtout des voyageurs qui partent hors vacances scolaires pour éviter la foule et payer moins cher. Les télétravailleurs cherchant à débuter la rentrée en douceur font aussi partie de cette clientèle.

Faut-il baisser mes prix pour la rentrée ?

Oui, l’article recommande un prix sensiblement moins cher qu’en été pour attirer davantage de clients à cette période. C’est l’une des raisons pour lesquelles ces voyageurs partent hors vacances scolaires. Attention toutefois à ne pas brader vos services et à rester rentable.

Comment adapter mon annonce pour attirer ces voyageurs ?

Mettez en avant le calme de votre logement, un aspect particulièrement recherché par les clients de septembre. Assurez-vous d’une bonne connexion wifi et mentionnez-le clairement, tout comme un espace de travail si vous en avez un. Demandez-vous simplement ce que vous chercheriez vous-même en partant hors vacances scolaires, et rédigez votre annonce en conséquence.

Rental owners: getting ready for September

The start of the school year often means a dip in bookings, so why not turn the trend around with your listing?

3 min readBy the StyQR team

1When should you start preparing?
2Which guests should I be targeting in September?
3What should I take into account?
4Frequently asked questions

The summer holidays are almost over. And with them, the peak season. But September does not have to mean the end of business for you. Here is how to keep your bookings at their best throughout the month.

Blank weekly planner on marble beside a pen, a camera and gold jewellery

When should you start preparing?

As soon as you can! We know that summer leaves you run off your feet, so you almost certainly have no time to look into it then. So plan ahead!

Write a slightly different description depending on the season and get together photos that will speak to your guests. You will not be welcoming the same type of clientele as in high summer, so you will need to adapt to attract them.

Think about the price of the stay too, which should be noticeably lower than in summer. It is one way of attracting more people. Be careful, though, not to sell your services short.

Young woman sitting on a bed by a window, smiling as she works on her laptop

Which guests should I be targeting in September?

In France, the new school year officially begins on 2 September. So, in principle, no guests with children, or only with very young ones.

You should mainly get guests who are able to travel outside the school holidays, and when they do, it is usually for two reasons: they want to avoid the crowds and pay less. They are looking for peace and quiet while still enjoying good weather.

You may also welcome guests who come to work. The lucky ones who can carry on working remotely will try to escape their routine and ease themselves gently back into the new term.

Woman in a hat by the window of a bright loft, desk with laptop and plants

What should I take into account?

Now that you have identified your guests, how do you get them to book with you?

We have just mentioned:

Peace and quiet: highlight the features of your property that make people feel at home
Price: it is up to you to lower your rates compared with the summer. Just be sure to stay profitable.
Wi-Fi: make sure you have a good Wi-Fi connection and give it real prominence in your listing
If you have aworkspace, mention it

Generally speaking, ask yourself: what am I looking for when I go away outside the holidays? Then write a listing that matches it. So, feeling motivated and raring to go for September? Tell us in the comments what your own tips are for keeping a healthy booking rate at this time of year!

If you enjoyed this article, you will also like the one on "how to respond to a negative review".

Here are the three levers to adjust your offer for this new audience.

Aspect	What September guests look for	How to adapt it
Price	Cheaper than summer	Lower your rates while maintaining profitability
Atmosphere	Calm and peace	Highlight the peaceful aspects of your property
Connectivity	Strong wifi connection	Ensure good wifi and clearly mention it
Work space	Dedicated work area	Mention it in your listing if available

Frequently asked questions

When should I start preparing for the back-to-school season? As early as possible, ideally before summer even ends. You are swamped during high season, so planning ahead means you are not caught off guard. It leaves time to rework your listing’s text and photos before demand shifts.

What type of guests should I target in September? Mainly people without school-age children, since the start of the school term limits that audience from early in the month. You will mostly reach travellers who go away outside school holidays to avoid crowds and pay less. Remote workers looking to ease into the new season are also part of this audience.

Should I lower my prices for the back-to-school season? Yes, the article recommends a noticeably lower price than in summer to attract more guests during this period. It is one of the reasons these travellers go away outside school holidays. That said, be careful not to undersell your services and stay profitable.

How should I adapt my listing to attract these travellers? Highlight the peace and quiet of your property, something September guests particularly look for. Make sure you have good wifi and mention it clearly, along with a workspace if you have one. Simply ask yourself what you would look for when travelling outside school holidays, and write your listing accordingly.

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