Couples: a worthwhile target audience for your rental
Is your Airbnb ideal for couples? Here are our tips for attracting them with your listing and keeping them happy!
Do you let a studio or one-bedroom flat or house? Then couples are a clientele worth focusing on! But how can you best meet their expectations and needs? From writing your listing to welcoming your guests, here are our tips for putting every chance on your side!
Understandingtheir needsYou can't put every travelling couple in the same box! Some simply want to spend time together, reconnect in peace and quiet and rest, while others want to have fun, play sport and do activities. Some prefer to explore and see the city, while others are passionate about local food! Depending on where your property is located and its « atmosphere« , it will be better suited to a particular type of guest. Pay close attention to their needs and don't hesitate to share your tips and local recommendations so that their stay is a success! You can use your digital welcome book to do just that.
How can you encourage them tobook your property?Love may soften the mood, but it doesn't soften standards! To bring couples to your door, you'll need to win them over right from the moment you create your rental listing. The features of your property, its amenities and the photos will all be essential. You can state in your listing that your property is ideal for couples, and highlight certain features (a king-size bed, a jacuzzi, romantic decor, etc.). Finally, do read our article “Our tips for a successful listing”, which will help you write it.
Little touches to
keep your guests happyBe thoughtful with your guests and don't hesitate to give them your phone number to help prepare the couple's arrival. They may be booking your Airbnb to celebrate a special occasion (a wedding anniversary, Valentine's Day, etc.). You can then offer them a special welcome or surprise them with one (a bouquet of flowers, chocolates, a bottle of wine or champagne, for instance). With that in mind, we've tracked down a great recommendation for you: La boutique des Proprios. This website offers a wide range of welcome kits to please every guest!So, if couples are the main target audience for your rental, you can put these few tips into practice to encourage them to book your property. Once they're there, their satisfaction matters just as much. To help with that, StyQR supports you with the digital welcome book. Create your property's welcome guide free of charge in just a few clicks and fill it with all the practical information (wifi code, specific details about the rental, local recommendations nearby, etc.). Your guests can access it easily by scanning a QR code displayed in an attractive photo frame. They'll be more independent, and so will you!
Create your welcome book
Frequently asked questions
Do all couples have the same expectations? No. Some seek rest and tranquility, others discovery and activities, and still others local gastronomy. Your role is to identify what type of couple you're hosting and tailor your advice based on your property's location and atmosphere.
How do I write a listing that attracts couples? Highlight features and amenities that appeal to couples: a king-size bed, a hot tub, romantic décor. Use quality photos that showcase these elements and explicitly state that your property is ideal for couples.
When do couples book for a special occasion? Couples often reserve your property for special events such as wedding anniversaries or Valentine's Day. These moments are an opportunity to offer them a special welcome or surprise: a bouquet of flowers, chocolates, or a bottle of champagne.
How do I prepare for couples' arrival? Share your phone number so they can contact you before arrival. This allows you to better understand their expectations and prepare a personalized welcome or surprise if it's a special occasion.
What is the role of a digital welcome book? StyQR's digital welcome book allows you to centralize all practical information about your property: wifi code, rental specifics, local recommendations. Couples easily access this data by scanning a QR code, making them more independent and freeing you up as well.
Here are the concrete levers to attract and satisfy couples at each stage of their stay with you.
| Stage of their journey | Key actions | Tools or details |
|---|---|---|
| Creating the listing | Highlight king-size bed, hot tub, romantic décor; explicitly state the property is ideal for couples | High-quality photos |
| Before arrival | Share your phone number to prepare together; identify any special occasion (anniversary, Valentine's Day) | Direct contact |
| At check-in | Offer a personalized surprise for special occasions: flowers, chocolates, champagne | Welcome kit (La boutique des Proprios) |
| During their stay | Centralize all practical information and local recommendations tailored to their interests | StyQR digital welcome book (accessible via QR code) |
