StyQR

The best hotel management software

PMS, channel manager, booking engine, RMS: four tools that get mixed up, and the questions to ask before you sign. No cosy rankings.

6 min readBy the StyQR team

A twenty-room hotel already means a planning chart, rates that move, three booking platforms to keep up to date and invoicing to produce every month. Doing it by hand costs more than software does: the question is not whether you need one, but which one, and above all which ones, because what hoteliers call « the software » actually covers four different tools.

Four families not to be confused

That is where most bad decisions come from: you buy one tool believing it replaces another.

  • The PMS (Property Management System) is the core: the room planning chart, check-ins and departures, invoicing, the daily log. It is the one you open in the morning.
  • The channel manager distributes your availability on Booking, Expedia or Airbnb, and feeds bookings back into the PMS. Without it, you re-enter everything by hand, and sooner or later you overbook.
  • The booking engine is what lets people book from your own website, with no platform commission. It is the only channel where you keep the full margin.
  • The RMS (Revenue Management System) adjusts prices according to demand, season and competitors. Useful above a certain volume, superfluous below it.

Many vendors now offer all four in a single interface. That is convenient, but it does not excuse you from knowing what you are paying for.

Before looking at vendor names, here are the four families side by side, with the point at which each one becomes useful.

ToolWhat it doesWhen it becomes useful
PMS (Property Management System)Room planning, check-ins and check-outs, invoicing, daily logFrom day one: it is the one you open every morning
Channel managerPushes your availability to Booking, Expedia or Airbnb and sends bookings back into the PMSAs soon as you sell on a platform: without it you re-enter data by hand and you will overbook sooner or later
Booking engineLets guests book directly on your own website, with no platform commissionPays off between ten and forty rooms: it is the only channel where you keep the full margin
RMS (Revenue Management System)Adjusts rates according to demand, season and competitorsAbove a certain volume; pointless below ten rooms
A hotel manager consults the screen of their property management system displaying reservations and availability.
Photo : Anthony Riera sur Unsplash

The solutions that shape the market

Here are the names that come up most often among French hoteliers, and what sets them apart. No prices are given here : rate cards are calculated on the number of rooms and are negotiable, so any figure shown would be wrong half the time.

  • Mews : a cloud-native PMS, adopted by groups and aparthotels, with a very well-stocked integrations marketplace and an open API. Voted best PMS at the HotelTechAwards 2024. The choice for properties that want to connect a lot of tools together.
  • Cloudbeds : an all-in-one platform accessible from any device, bringing together PMS, channel manager and booking engine. Very widespread among independents and hybrid accommodation.
  • Misterbooking : a French vendor, with channel manager and booking engine built in natively. A contact who speaks your language and knows local regulations, which matters more than people think on the day of an inspection.
  • Thaïs : a French solution launched in 2006, cloud-based and all-in-one. A safe bet for an independent hotel that wants a partner close to the ground rather than support on the other side of the world.

This list is not a ranking. The best PMS for a twelve-room boutique hotel is not the one for a group of four properties : your size, your channels and your team are what decide.

The six questions to ask before you sign

They can all be asked during a single demo, and they tell vendors apart better than any feature list.

  • What happens if I leave ? Do you get your customer data and your history back, in what format, and at what cost ?
  • Is the channel manager included or billed separately ? This is the line that often doubles the price you were quoted.
  • How many channels are connected, and which ones ? Check that the ones you actually use are there, not the total count.
  • Who answers support, at what hours, in which language ? A planning problem on a Saturday in July will not wait until Monday.
  • How long is the commitment ? Hotel contracts often run for three years, which is a long time for a tool you open every day.
  • How long does migrating existing data take ? A PMS migration is counted in weeks, and it rarely falls at a convenient moment.

What a PMS does not do

A PMS runs your operation : rows, dates, amounts. It does not talk to your customer. Nothing in a room planning chart tells the guest where to park, how the air conditioning works, what time the spa closes, or where to have dinner on a Sunday evening.

That is another job, and it is ours : StyQR is not a PMS and has no ambition to become one. The digital welcome book takes over where the PMS stops, on the guest side : one QR code per room, practical information in fourteen languages, an assistant that answers at any hour, and your services showcased. The two tools live side by side without treading on each other : the link to your welcome book slips into the automated messages your PMS already sends.

Where to start, depending on your size

With fewer than ten rooms, an all-in-one PMS with a built-in channel manager is enough, and skip the RMS: you do not have the volume to make it pay. Between ten and forty rooms, the booking engine starts to pay off, since every direct booking saves you a double-digit commission. Above that, or as soon as you run several properties, look at the integrations and the API first: at that size the expensive part is not the subscription, it is the time spent copying data from one tool to another.

And in all three cases : run a demo with your own data, on your own use cases. Software is judged on the action you will perform a hundred times a week, not on the features page.

Frequently asked questions

What is the difference between a PMS and a channel manager? The PMS is the core of your operation: the room plan, arrivals and departures, invoicing, the daily log. The channel manager pushes your availability to Booking, Expedia or Airbnb and brings the reservations back down into the PMS. Without it, you re-enter everything by hand and you will overbook sooner or later. Many vendors bundle both in a single interface, but check whether the channel manager is included or billed separately.

Is a booking engine worth it when you already sell on Booking? Yes, because it is the only channel where you keep the full margin: a guest booking on your own website saves you the platform commission. Between ten and forty rooms, it pays for itself. Below that, an all-in-one PMS with a built-in channel manager is usually enough.

Do I need an RMS for a small hotel? An RMS adjusts your rates according to demand, season and competition. Under ten rooms you simply do not have the volume to make it pay for itself, so it becomes one more line on the invoice with no measurable effect. It makes sense above a certain volume, not before.

Does StyQR replace my PMS? No, and it has no ambition to. The PMS runs your operation, with rows, dates and amounts; the digital welcome book takes over on the guest side, with a QR code in each room, the practical information and your services put forward. The two live side by side: the link to your welcome book slips into the automated messages your PMS already sends.

How long does it take to switch PMS? Migrating your existing data takes weeks, and it rarely lands at a convenient time. Ask the question during the demo, together with this one: if you leave one day, do you get your guest data and your history back, in what format and at what cost? Check the commitment period too, hotel contracts often run for three years.

Which hotel management software is the best? None of them, in absolute terms. Mews, Cloudbeds, Misterbooking and Thaïs are the names French hoteliers mention most, but the right choice depends on your size, your channels and your team: the PMS that suits a twelve-room boutique hotel is not the one a four-property group needs. Run the demo on your own data and judge the action you will repeat a hundred times a week.

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