Rategreen: the Yuka of travel?
Rategreen, the new site for finding out the CSR rating of your trip!
Have you heard of Rategreen? Thanks to this solution, guests can now get a rating for each type of service, as well as an overall rating for their trip in terms of CSR impact!
Interested?
As a reminder, CSR stands for "Corporate Social and Environmental Responsibility".
How does it work?
Rategreen's aim? To offer precise, standardised ratings for the four main travel sectors: air travel, trains, cars and hotels.
How? By teaming up with AFNOR Certification, they have developed an exclusive, registered CSR framework based on the ISO 26000 standard.
On what basis? On the five main CSR criteria: local roots, travelling guests, the environment, human resources and social issues, vision and governance.
The results? By bringing all these criteria together, they arrive at two types of rating. One per type of service (train, hotel, etc.) and one independent overall rating (the trip as a whole).
The added extras? Rategreen doesn't stop there: it also helps you better understand your consumption habits and see the changes you could make to improve them.
From now on, anyone who signs up with Rategreen will be able to use the CSR rating as a criterion when a customer wants to book a trip. A good CSR rating is a real differentiator and one that consumers increasingly look for. A great way to stand out from the competition!
An optional module available
To go further, the site even offers an additional module to influence the travel decision from the outset.
Take the Yuka app, for example: when you scan a product and it gets a poor score, you generally receive a few recommendations for products that are better for your health. With this add-on module, it's exactly the same!
In other words, once you have your overall rating, Rategreen will suggest alternatives (where they exist) with a better CSR rating, while still matching your requirements in terms of location, services and price.
If the alternative suits you, one click and everything is updated for your booking.
The point of this option? Acting early by choosing the best trip in CSR terms straight away. What do you make of this approach to travel? If holiday rentals are a subject that interests you, we invite you to click here, to find out more!
Rategreen operates on five RSE criteria and offers two levels of rating. Here's what each traveller receives and how they can act on their choice.
| RSE criterion | Services evaluated | Rating types | Optional module |
|---|---|---|---|
| Territorial anchor | Flights, trains, cars, hotels | One rating per service type + one overall rating | Suggests alternatives with better RSE scores |
| Travellers | Four travel sectors | Independent rating covering the entire journey | Preserves location, services and price |
| Environment | Framework based on ISO 26000 standard | Based on five RSE criteria | Complementary module to the main service |
| Human resources and social aspects | Developed with AFNOR Certification | Differentiating advantage for accommodations | Helps stand out from competitors |
| Vision and governance | Exclusive and registered framework | Selectable at the time of booking | One click updates the reservation |
Frequently asked questions
What does CSR mean in Rategreen? CSR stands for « Corporate Social Responsibility ». Rategreen uses this concept to rate travel services on social, environmental and governance criteria.
Which travel services does Rategreen assess? Rategreen rates four major travel sectors: air transport, trains, cars and hotels. Each service gets its own score, in addition to an overall rating covering the whole trip.
What reference framework is the rating based on? Rategreen partnered with AFNOR Certification to build an exclusive, registered CSR framework derived from the ISO 26000 standard. It relies on five main criteria: local roots, travelling customers, environment, human resources and social aspects, vision and governance.
What is the Rategreen optional module for? This additional module works a bit like the Yuka app: once the overall rating is obtained, it suggests alternatives with a better CSR score. These alternatives keep the requested location, services and price, and a single click updates the booking.
Why can a good CSR rating benefit an accommodation? As the article points out, a good CSR rating is a differentiating asset, increasingly sought after by consumers. For hoteliers subscribed to Rategreen, this criterion even becomes selectable at booking time, which helps stand out from competitors.
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