Campsite: how to make it appealing to young people?
Make your campsite more appealing to young people in a few key steps!
Campsites are increasingly popular. Yet some people still see them as a little old-fashioned. So how do you make your campsite appealing to young people? Here are a few ideas!
Go digital!
This will come as no surprise: to attract the younger generations, you need a digital presence. That comes down to 3 essentials:
1/ A website
You don't need the prettiest or the most expensive website for your campsite. Think simple but strategic. A few practical details about the location, your rates, the activities on offer. You can then add a photo gallery and the option to book online.
2/ A presence on social media
Free and important, it lets you get to know your customers and reach new ones. To begin with, you can create an Instagram page and a Facebook page. Then share photos as they happen, funny stories and customer reviews. Encourage your visitors to post and tag your account to keep your community alive. And if you're short on time, bear in mind that when you post on Instagram there's an option to publish automatically on Facebook too!
3/ A digital welcome book
To welcome your guests properly and keep them coming back, why not go for a digital welcome book ? You can include all the essential information your guests need and take a good number of tasks off your plate.
Add facilities
Here we're thinking more about the physical side of your campsite. Think leisure activities and facilities to add or improve so you can give guests the experience they're after.
Internet access, for instance, is an absolute must, particularly if you welcome guests from abroad. If wifi coverage across the whole site isn't possible, you could set up a "wifi point" where they can come and get online.
You could also put on a few special evenings, themed nights, or simply invest in a bar serving inventive cocktails at the weekend, for example. Another idea is a room where guests can watch the big matches and meet the other people staying on the campsite.
Offer barbecue hire too, for evenings with friends. Or a campfire kit (wood, lighter, marshmallows, and so on).
The aim here is to innovate and make your campsite one of a kind, so let your imagination run wild! Right then, ready to make these small changes to your campsite and reach a wider clientele?
Here are the three digital levers to activate to modernise your campsite, and what each one concretely delivers.
| Digital lever | Investment | What it delivers |
|---|---|---|
| Website | Variable | Display rates, activities, photo gallery and online booking |
| Social media | Free | Community building, live photo sharing, customer reviews, automatic dual-platform posting |
| Digital welcome guide | Moderate | Centralised essential information, reduction of repetitive reception tasks, guest loyalty |
Frequently asked questions
Do I need a fancy website to attract young campers? No, a simple site is enough as long as it is strategic. It should show practical information, prices, activities, a photo gallery and ideally online booking. A clear website beats an expensive one.
Which social networks should a campsite focus on? Instagram and Facebook remain the most suitable to start with. You can share live photos, fun stories and customer reviews there, and post automatically on both platforms at once to save time. The goal is to keep a community alive around your campsite.
What is the point of a digital welcome book at a campsite? It brings together all the essential information for your guests, from house rules to the activities on offer. It takes a lot of repetitive tasks off your hands, like answering the same questions at reception over and over. It also helps build loyalty by improving the guest experience.
Do I need to cover the whole campsite with wifi? It is not required. If full coverage is not possible, a single wifi spot where guests can connect is enough. What matters is offering some solution, especially for foreign guests who often need it.
What activities should I set up to attract young guests? Themed evenings, a bar with cocktails and a room to watch matches together create connections between holidaymakers. You can also offer barbecue rental or a campfire kit, which is simpler to set up. The idea is to think outside the box to make your campsite stand out.
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