E-tourism: what exactly is it?
In a world where technology moves at breakneck speed, a new way of travelling has emerged: e-tourism.
E-tourism: but what does it actually mean? Here we look at this new behaviour through the eyes of users and of industry professionals.
For users
E-tourism covers every activity linked to tourism online.
From our point of view as users, e-tourism means:
- Looking up informationabout a destination (weather, currency, language and so on)
- Booking astay online(on any booking site)
- Comparing the pricesof several airlines
The conversations people have online about their various trips also count as e-tourism (reading blogs, leaving comments or chatting live on platforms).
Tourists who do this sort of thing have even earned a new nickname: touristonauts.
E-tourism for industry professionals
From the point of view of professionals, here is what can be counted as e-tourism:
- Anytravel agencywith an online presence (Lastminute,Havas Voyages...)
- Price comparisonplatforms
- Airlinesselling tickets online
- Hostswho offer online booking
It is a fast-growing sector, even right now, with the rise of local tourism. What do you make of this new type of behaviour? To our mind, it is hardly surprising from a technological standpoint. We can find any piece of information in a few clicks.
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