Airbnb Plus: a great way to boost your rentals
Want to boost bookings for your Airbnb rental? Discover the Airbnb Plus programme!
You have a rental property on Airbnb, but you are struggling to fill your bookings calendar? Yet there is an Airbnb programme designed to help you boost your rental income! Did you know that you can become an Airbnb Plus host? This new programme launched by the Airbnb platform is a simple and effective way to secure more bookings and therefore generate more income.
Airbnb Plus: what is it?You are probably already familiar with Airbnb, THE marketplace that lets users find accommodation (studio, room, flat, house) easily and anywhere in the world.
With attractive prices, Airbnb is now the best alternative to hotels. Just as guests can find exactly what they are looking for on the platform, owners can also sign up and list their properties to earn money. The Airbnb platform is constantly improving the quality of its services so that they suit every type of member.
In 2018, Airbnb unveiled its new "Super host" strategy. That strategy is built on the creation of two new categories of property: Airbnb Plus and Airbnb Luxe.
How do you becomean Airbnb Plus host?an Airbnb Plus host?an Airbnb Plus host?You can join the Airbnb Plus programme provided you meet certain criteria:
- The listing is for a room or a property with its own bathroom
- Your review rating is 4.8 or higher;
- You must accept at least 95% of booking requests;
- You have accepted every booking over the past year;
Plus properties are properties that have been inspected by professionals. They meet a set number of criteria (design, comfort, amenities, upkeep).
Find out more about Airbnb Plus
What are the benefitsof Airbnb Plus?While Airbnb's standard programme is free, Airbnb Plus costs $149 (one-off, per listing). This programme lets you stand out from the other listings on the platform, and therefore gain more visibility.
By choosing Airbnb Plus, you get a badge to win users' trust and outstanding quality photos to showcase what makes your property special. The average price of an Airbnb Plus property is $250 a night.As you will have gathered, this programme lets you boost your rentals and earn a great deal of money! So what are you waiting for? Become an Airbnb Plus host.
Psst! To give yourself every chance and improve your review rating, remember to create your StyQR digital welcome book free of charge!
Frequently asked questions
Does Airbnb Plus cost money? Yes. Listing a property on Airbnb the usual way stays free, while Airbnb Plus costs $149, once, per listing. The fee is counted per listing, so three properties mean paying three times.
What do you need to qualify as an Airbnb Plus host? A review score of 4.8 or above, at least 95% of booking requests accepted, and every reservation honoured over the past year. The property is then inspected by professionals, who look at design, comfort, equipment and upkeep.
Can a single room join the programme? Yes, as long as it has a bathroom. The programme accepts rooms as well as whole properties, and the decision then comes down to the on-site inspection.
What do the $149 actually get you? A badge displayed on the listing, high quality photos that show off what makes the property distinctive, and a place in a range that stands out from ordinary listings. The badge mainly reassures the traveller before they even read the description.
Can you really charge more with Airbnb Plus? The average price of an Airbnb Plus property is $250 a night. That is an average across the whole range, not a guaranteed rate: it depends first on the city and the type of property. A badge will not move a cottage in the Cantal to central Paris.
Is Airbnb Plus enough to raise my rating? No. The inspection covers the property, not the way you welcome guests. Your rating is earned during the stay: clear arrival instructions, quick replies, house rules people can understand. A well made welcome book counts for more there than a badge.
Point by point, here is what the programme changes compared with a standard listing.
| What changes | Standard listing | Airbnb Plus listing |
|---|---|---|
| Cost of listing | Free | $149, once, per listing |
| Required review rating | No requirement | 4.8 minimum |
| Booking requests | No requirement | At least 95% accepted, and all honoured over the past year |
| Property inspection | None | Inspection by professionals: design, comfort, amenities, upkeep |
| Eligible property type | All | Room or home with a bathroom |
| Distinctive marks on the listing | Photos supplied by the host | Badge and top-quality photos |
| Average nightly price | Not stated | $250 |
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