{"id":99841,"date":"2024-01-23T17:13:58","date_gmt":"2024-01-23T16:13:58","guid":{"rendered":"https:\/\/styqr.fr\/2024\/01\/23\/como-se-rellena-un-formulario-de-satisfaccion\/"},"modified":"2025-01-13T10:44:07","modified_gmt":"2025-01-13T09:44:07","slug":"como-se-rellena-un-formulario-de-satisfaccion","status":"publish","type":"post","link":"https:\/\/styqr.fr\/es\/2024\/01\/23\/como-se-rellena-un-formulario-de-satisfaccion\/","title":{"rendered":"\u00bfC\u00f3mo relleno un formulario de satisfacci\u00f3n?"},"content":{"rendered":"

[vc_row][vc_column width=\u00bb1\/1″][vc_row_inner][vc_column_inner width=\u00bb1\/1″][vc_column_text uncode_shortcode_id=\u00bb926585″]Te gustar\u00eda crear un formulario de satisfacci\u00f3n para tu empresa pero no sabes muy bien c\u00f3mo hacerlo… Vamos a guiarte a trav\u00e9s de 7 pasos<\/strong> para que te sientas m\u00e1s c\u00f3modo creando tu formulario \ud83d\ude09 No dudes en ir aJotform<\/a> para crear tus formularios, ver\u00e1s que es s\u00faper sencillo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1″][vc_custom_heading uncode_shortcode_id=\u00bb199661″]<\/p>\n

1. Fijaci\u00f3n de objetivos<\/h3>\n

[\/vc_custom_heading][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00bb137243″]Para empezar, tienes que conocer a tus clientes. El objetivo es saber m\u00e1s sobre tus clientes y evaluar sus necesidades y expectativas a trav\u00e9s de sus respuestas \ud83d\ude09
\nA continuaci\u00f3n, tienes que medir la satisfacci\u00f3n del cliente y el impacto de tus acciones. Los resultados de tus encuestas te dar\u00e1n una mejor idea del valor a\u00f1adido que ofreces en comparaci\u00f3n con tus competidores.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image media=\u00bb104065″ media_width_percent=\u00bb100″ alignment=\u00bbcenter\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb uncode_shortcode_id=\u00bb609723″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1″][vc_custom_heading uncode_shortcode_id=\u00bb928100″]<\/p>\n

2. Definir los temas principales<\/h3>\n

[\/vc_custom_heading][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image media=\u00bb104069″ media_width_percent=\u00bb100″ alignment=\u00bbcenter\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb uncode_shortcode_id=\u00bb169821″][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00bb783370″]Una vez definidos claramente los temas, tienes que saber qu\u00e9 criterios utilizar para evaluarlos. Tomemos el ejemplo de la recepci\u00f3n f\u00edsica de los clientes.<\/strong><\/p>\n

Se puede desglosar en varios puntos, como el tiempo de espera, la amabilidad de los empleados, su aspecto, etc. Lo m\u00e1s importante es preparar una base s\u00f3lida en la que pueda apoyarse tu encuesta.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1″][vc_custom_heading uncode_shortcode_id=\u00bb146996″]<\/p>\n

3. Establecer la estructura<\/h3>\n

[\/vc_custom_heading][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_custom_heading heading_semantic=\u00bbh3″ text_size=\u00bbh3″ uncode_shortcode_id=\u00bb133901″]<\/p>\n

Tipos de preguntas<\/h4>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00bb122901″]Existen diferentes tipos, como ya sabes, la pregunta abierta<\/strong>: \u00ab\u00bfQu\u00e9 opina de nuestro nuevo producto?\u00bb o \u00ab\u00bfEst\u00e1 satisfecho con nuestro servicio?\u00bb, o por el contrario, las preguntas cerradas<\/strong>, para obtener una respuesta simple como \u00abs\u00ed\u00bb o \u00abno\u00bb. Y por supuesto, laspreguntas de opci\u00f3n m\u00faltiple<\/strong> son las m\u00e1s utilizadas. Es m\u00e1s f\u00e1cil y r\u00e1pido para el cliente responder a este tipo de preguntas. Y no nos olvidemos de las preguntas con escala<\/strong>. Son muy habituales y dan a los clientes la oportunidad de matizar sus respuestas.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image media=\u00bb104073″ media_width_percent=\u00bb100″ alignment=\u00bbcenter\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb uncode_shortcode_id=\u00bb150460″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1″][vc_custom_heading uncode_shortcode_id=\u00bb636497″]<\/p>\n

4. Define el modo de difusi\u00f3n<\/h3>\n

[\/vc_custom_heading][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image media=\u00bb104077″ media_width_percent=\u00bb100″ alignment=\u00bbcenter\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb uncode_shortcode_id=\u00bb113647″][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_custom_heading heading_semantic=\u00bbh3″ text_size=\u00bbh3″ uncode_shortcode_id=\u00bb102240″]<\/p>\n

Formulario en papel<\/h4>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00bb425980″]Enviar formularios en papel para realizar tu encuesta te permite llegar a una amplia zona geogr\u00e1fica.<\/strong> El coste econ\u00f3mico es bajo \ud83d\ude09 Por otro lado, no hay contacto con el cliente y no tienes ni idea de qu\u00e9 porcentaje de clientes responder\u00e1 al formulario.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_custom_heading heading_semantic=\u00bbh3″ text_size=\u00bbh3″ uncode_shortcode_id=\u00bb112044″]<\/p>\n

Por tel\u00e9fono<\/h4>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00bb948651″]Aqu\u00ed los costes son moderados y est\u00e1s en contacto directo con el cliente. El inconveniente es que llevar\u00e1 m\u00e1s tiempo tanto a la empresa como al cliente.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image media=\u00bb104081″ media_width_percent=\u00bb100″ alignment=\u00bbcenter\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb uncode_shortcode_id=\u00bb188935″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image media=\u00bb104085″ media_width_percent=\u00bb100″ alignment=\u00bbcenter\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb uncode_shortcode_id=\u00bb213699″][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_custom_heading heading_semantic=\u00bbh3″ text_size=\u00bbh3″ uncode_shortcode_id=\u00bb371628″]<\/p>\n

Por correo electr\u00f3nico<\/h4>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00bb108188″]Los cuestionarios por correo electr\u00f3nico son los m\u00e1s utilizados hoy en d\u00eda. Es r\u00e1pido y f\u00e1cil de distribuir y, sobre todo, es menos intrusivo para el cliente que una llamada telef\u00f3nica.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1″][vc_custom_heading uncode_shortcode_id=\u00bb139352″]<\/p>\n

5. Pon a prueba tu cuestionario<\/h3>\n

[\/vc_custom_heading][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00bb108140″]Antes de publicar tu encuesta, tienes que ponerla a prueba. Esto te asegurar\u00e1 que identificas cualquier falta de claridad en tus preguntas o cualquier longitud del cuestionario que pueda resultar prohibitiva para tus clientes. Realiza la prueba internamente con tus empleados, despu\u00e9s pru\u00e9bala con tus clientes pero de forma reducida, y finalmente puedes distribuir tu encuesta.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image media=\u00bb104089″ media_width_percent=\u00bb100″ alignment=\u00bbcenter\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb uncode_shortcode_id=\u00bb194679″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1″][vc_custom_heading uncode_shortcode_id=\u00bb121305″]<\/p>\n

6. Elaborar tu cuestionario<\/h3>\n

[\/vc_custom_heading][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image media=\u00bb104093″ media_width_percent=\u00bb100″ alignment=\u00bbcenter\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb uncode_shortcode_id=\u00bb494741″][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00bb783157″]Recuerda que tus preguntas deben ser sencillas y f\u00e1ciles de entender, \u00a1no utilices un lenguaje t\u00e9cnico! Y, sobre todo, evita que tu cuestionario sea demasiado largo, pues corres el riesgo de cansar a tus clientes. Para concluir tu cuestionario, no olvides terminar con una pregunta abierta para que el cliente pueda dar su opini\u00f3n, de modo que tenga m\u00e1s tiempo para expresar sus sentimientos con mayor profundidad, dando m\u00e1s detalles.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1″][vc_row_inner][vc_column_inner width=\u00bb1\/1″][vc_custom_heading uncode_shortcode_id=\u00bb322486″]<\/p>\n

7. Una vez que los hayas recogido, \u00a1difunde la palabra!<\/h3>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_custom_heading heading_semantic=\u00bbh3″ text_size=\u00bbh3″ uncode_shortcode_id=\u00bb149011″]<\/p>\n

En las plataformas de revisi\u00f3n<\/h4>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00bb730978″]Ya sea Yelp o TripAdvisor, estas plataformas son imprescindibles.<\/p>\n

Los clientes hacen consultas antes de comprar, y estas plataformas les dan la informaci\u00f3n que necesitan. As\u00ed que tambi\u00e9n es un lugar ideal para que publiques las opiniones recogidas en tu formulario de opini\u00f3n del cliente. No dudes en crear una p\u00e1gina para aumentar tu visibilidad ;)[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image media=\u00bb104097″ media_width_percent=\u00bb100″ alignment=\u00bbcenter\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb uncode_shortcode_id=\u00bb306455″][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=\u00bb2″][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image media=\u00bb104101″ media_width_percent=\u00bb100″ alignment=\u00bbcenter\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb uncode_shortcode_id=\u00bb183388″][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_custom_heading heading_semantic=\u00bbh3″ text_size=\u00bbh3″ uncode_shortcode_id=\u00bb409553″]<\/p>\n

En Google My Business<\/h4>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00bb239391″]Google My Business te permite crear una p\u00e1gina de empresa y proporcionar toda la informaci\u00f3n sobre tu negocio. Tu direcci\u00f3n, horario de apertura y las opiniones de tus clientes estar\u00e1n disponibles online. En la pr\u00e1ctica, t\u00fa y las opiniones de tus clientes aparecer\u00e9is en la p\u00e1gina en funci\u00f3n de las b\u00fasquedas que hagan los internautas.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=\u00bb1\/1″][vc_row_inner][vc_column_inner width=\u00bb1\/1″][vc_column_text uncode_shortcode_id=\u00bb926585″]Te gustar\u00eda crear un formulario de satisfacci\u00f3n para tu empresa pero no sabes muy bien c\u00f3mo hacerlo… […]<\/p>\n","protected":false},"author":1,"featured_media":98653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"class_list":["post-99841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"\nCreaci\u00f3n formulario de satisfacci\u00f3n con StyQR: gu\u00eda simple.<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment cr\u00e9er un formulaire de satisfaction efficace avec StyQR. 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