{"id":103193,"date":"2024-01-23T17:25:54","date_gmt":"2024-01-23T16:25:54","guid":{"rendered":"https:\/\/styqr.fr\/2024\/01\/23\/pasos-a-seguir-para-abrir-su-primer-hotel\/"},"modified":"2024-12-05T15:17:09","modified_gmt":"2024-12-05T14:17:09","slug":"pasos-a-seguir-para-abrir-su-primer-hotel","status":"publish","type":"post","link":"https:\/\/styqr.fr\/es\/2024\/01\/23\/pasos-a-seguir-para-abrir-su-primer-hotel\/","title":{"rendered":"Pasos a seguir para abrir tu primer hotel"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=\u00bb100&#8243; gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb1\/1&#8243;][vc_column_text]Abrir un<strong> peque\u00f1o hotel<\/strong> es un <strong>sue\u00f1o<\/strong> para quienes disfrutan relacion\u00e1ndose con la gente y quieren dirigir <strong>su propio negocio<\/strong>. Por desgracia, no basta con abrir las puertas para hacerlo bien a la primera. Har\u00e1 falta <strong>una cuidadosa investigaci\u00f3n<\/strong>, <strong>gesti\u00f3n y planificaci\u00f3n financiera<\/strong> para que un hotel sea un \u00e9xito. \u00a1Ten todo esto en cuenta y sigue nuestros consejos![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1&#8243;][vc_single_image media=\u00bb81277&#8243; media_width_percent=\u00bb100&#8243; media_ratio=\u00bbthree-two\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb][vc_row_inner][vc_column_inner column_width_percent=\u00bb100&#8243; gutter_size=\u00bb0&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb1\/1&#8243;][vc_custom_heading text_size=\u00bbfontsize-108063&#8243; text_color=\u00bbcolor-466698&#8243;]El estudio de[\/vc_custom_heading][vc_custom_heading text_size=\u00bbfontsize-101106&#8243; text_weight=\u00bb500&#8243; text_color=\u00bbcolor-466698&#8243;]mercado[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]<strong>La investigaci\u00f3n de mercado<\/strong><strong> consiste en<\/strong> <strong>recopilar<\/strong> y <strong>analizar<\/strong> <strong>informaci\u00f3n<\/strong> para identificar el mercado y sus caracter\u00edsticas. Este <strong>trabajo<\/strong> es <strong>necesario<\/strong> si quieres formular las <strong>preguntas adecuadas<\/strong>. Gracias a este estudio, podr\u00e1s identificar a tus <strong>competidores<\/strong>, <strong>proveedores<\/strong>, <strong>clientes<\/strong> y las distintas <strong>expectativas<\/strong>. Tambi\u00e9n podr\u00e1s posicionarte en cuanto al precio y establecer tu<strong> estrategia<\/strong> para atraer al <strong>mayor n\u00famero posible de clientes<\/strong>. De este modo, podr\u00e1s comprobar si tu proyecto es viable.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1&#8243;][vc_single_image media=\u00bb81323&#8243; media_width_percent=\u00bb100&#8243; media_ratio=\u00bbthree-two\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb][vc_row_inner][vc_column_inner column_width_percent=\u00bb100&#8243; gutter_size=\u00bb0&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb1\/1&#8243;][vc_custom_heading text_size=\u00bbfontsize-108063&#8243; text_color=\u00bbcolor-466698&#8243;]Ubicaci\u00f3n[\/vc_custom_heading][vc_custom_heading text_size=\u00bbfontsize-101106&#8243; text_weight=\u00bb500&#8243; text_color=\u00bbcolor-466698&#8243;]estrat\u00e9gico[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Tu <strong>ubicaci\u00f3n<\/strong> debe poder satisfacer <strong>las necesidades<\/strong> de tu <strong>grupo objetivo<\/strong>. Tu zona de influencia debe ser lo suficientemente amplia, y tienes que estar <strong>cerca de<\/strong> <strong>tiendas<\/strong>, <strong>lugares para vivir<\/strong> y atracciones <strong>tur\u00edsticas<\/strong>. Tambi\u00e9n debes disponer de <strong>aparcamiento<\/strong>. Estar cerca de un <strong>aeropuerto<\/strong> o una <strong>estaci\u00f3n de tren<\/strong> es una verdadera ventaja, por no hablar <strong>del transporte p\u00fablico<\/strong>. Tu hotel debe tener buenas conexiones de transporte.    <\/p>\n<p lang=\"zxx\" align=\"JUSTIFY\">Sobre todo, no te precipites a la hora de elegir tu <strong>local<\/strong>. Es una decisi\u00f3n crucial. Elegir un local que est\u00e9 en<strong> buenas condiciones<\/strong> y cumpla plenamente <strong>la normativa de salud y seguridad<\/strong> puede ahorrarte meses de inversi\u00f3n en reformas.  <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1&#8243;][vc_single_image media=\u00bb81317&#8243; media_width_percent=\u00bb100&#8243; media_ratio=\u00bbthree-two\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb][vc_row_inner][vc_column_inner column_width_percent=\u00bb100&#8243; gutter_size=\u00bb0&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb1\/1&#8243;][vc_custom_heading text_size=\u00bbfontsize-108063&#8243; text_color=\u00bbcolor-466698&#8243;]La creaci\u00f3n de[\/vc_custom_heading][vc_custom_heading text_size=\u00bbfontsize-101106&#8243; text_weight=\u00bb500&#8243; text_color=\u00bbcolor-466698&#8243;]tu sitio web[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Para que tu <strong>estrategia de<\/strong> lanzamiento <strong>funcione en<\/strong> un <strong>sector<\/strong> tan<strong> competitivo<\/strong> como el<strong> hotelero<\/strong>, es absolutamente necesario que<strong> promociones<\/strong> tu establecimiento a trav\u00e9s de un <strong>sitio web<\/strong>. Adem\u00e1s, <strong>facilitar\u00e1<\/strong> que tus <strong>futuros clientes<\/strong> <strong>encuentren lo que<\/strong> buscan, y te proporcionar\u00e1 <strong>una buena optimizaci\u00f3n en los motores de b\u00fasqueda<\/strong>. Es <strong>la ocasi\u00f3n ideal<\/strong> para definir tu<strong> carta gr\u00e1fica<\/strong>. Incluye <strong>im\u00e1genes atractivas<\/strong> de las <strong>habitaciones<\/strong> y suites que tienes disponibles. <\/p>\n<p>  Y <strong>ofrece<\/strong> un sistema de <strong>reservas online<\/strong>.[\/vc_column_text][vc_button border_width=\u00bb0&#8243; link=\u00bburl:https%3A%2F%2Fstyqr.fr%2Fes%2F2024%2F01%2F23%2Fla-pagina-web-de-su-hotel-imprescindible%2F|\u00bb]StyQR: La p\u00e1gina web de tu hotel: \u00a1imprescindible![\/vc_button][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1&#8243;][vc_single_image media=\u00bb81333&#8243; media_width_percent=\u00bb100&#8243; media_ratio=\u00bbthree-two\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb][vc_row_inner][vc_column_inner column_width_percent=\u00bb100&#8243; gutter_size=\u00bb0&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb1\/1&#8243;][vc_custom_heading text_size=\u00bbfontsize-108063&#8243; text_color=\u00bbcolor-466698&#8243;]Comunicaci\u00f3n[\/vc_custom_heading][vc_custom_heading text_size=\u00bbfontsize-101106&#8243; text_weight=\u00bb500&#8243; text_color=\u00bbcolor-466698&#8243;]y marketing<br \/>\n[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Para<strong> dar a conocer tu hotel<\/strong> y <strong>fidelizar a<\/strong> <strong>tus clientes<\/strong>, necesitas una <strong>estrategia de marketing<\/strong> eficaz. No olvides gestionar tu <strong>reputaci\u00f3n digital<\/strong>, dado que ahora todas las <strong>reservas<\/strong> se hacen <strong>online<\/strong>. Gestiona tus redes sociales mediante <strong>community management<\/strong>. Puedes <strong>promocionar<\/strong> tu establecimiento desarrollando<strong> asociaciones<\/strong> con otros agentes del sector tur\u00edstico: agencias de viajes, oficinas de turismo, gu\u00edas tur\u00edsticas, etc.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1&#8243;][vc_single_image media=\u00bb81212&#8243; media_width_percent=\u00bb100&#8243; media_ratio=\u00bbthree-two\u00bb shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb][vc_row_inner][vc_column_inner column_width_percent=\u00bb100&#8243; gutter_size=\u00bb0&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb1\/1&#8243;][vc_custom_heading text_size=\u00bbfontsize-108063&#8243; text_color=\u00bbcolor-466698&#8243;]El servicio[\/vc_custom_heading][vc_custom_heading text_size=\u00bbfontsize-101106&#8243; text_weight=\u00bb500&#8243; text_color=\u00bbcolor-466698&#8243;]cliente[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]<strong>La bienvenida<\/strong> que reciben tus viajeros es <strong>crucial<\/strong> para el resto de su estancia. Una bienvenida <strong>amable y sonriente<\/strong> es esencial. Registra la llegada de tus clientes y<strong> oc\u00fapate de los tr\u00e1mites<\/strong> administrativos. Cuando se vayan,<strong> prepara las facturas<\/strong> y <strong>recoge el pago<\/strong>. Adem\u00e1s, <strong>para que la bienvenida sea todo un \u00e9xito<\/strong>, informa a los hu\u00e9spedes sobre los <strong>servicios que ofrece<\/strong> el hotel, <strong>las actividades culturales<\/strong> y gastron\u00f3micas de tu ciudad, y dales el <strong>c\u00f3digo wifi<\/strong> y <strong>los n\u00fameros \u00fatiles.<\/strong> Alternativamente, \u00a1digital\u00edzate! Simplemente deja que escaneen el c\u00f3digo <strong>QR<\/strong> que encontrar\u00e1n en su habitaci\u00f3n, y tendr\u00e1n acceso a tu <strong>folleto de bienvenida digital<\/strong> en su m\u00f3vil. <strong>\u00a1Sencillo y eficaz!<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfTe gustar\u00eda abrir tu primer hotel, pero no sabes qu\u00e9 hacer con todos los tr\u00e1mites? \u00a1StyQR puede ayudarte! <\/p>\n","protected":false},"author":1,"featured_media":81280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[924],"tags":[2196,2278,2355,2369,2395,2396,1934,1992,2016],"class_list":["post-103193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profesionales","tag-seguridad","tag-marketing-es","tag-atencion-al-cliente","tag-gestion-hotelera","tag-abrir-un-hotel","tag-rentabiliza-tu-hotel","tag-styqr-es","tag-hotel-es","tag-pagina-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gu\u00eda Completa: Pasos para Abrir Tu Primer Hotel Exitoso<\/title>\n<meta name=\"description\" content=\"Descubre los pasos esenciales para abrir tu primer hotel. 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