{"id":88182,"date":"2022-02-14T16:04:15","date_gmt":"2022-02-14T15:04:15","guid":{"rendered":"https:\/\/styqr.fr\/2022\/02\/14\/renters-getting-ready-for-the-new-school-year\/"},"modified":"2024-12-05T15:00:07","modified_gmt":"2024-12-05T14:00:07","slug":"renters-getting-ready-for-the-new-school-year","status":"publish","type":"post","link":"https:\/\/styqr.fr\/en\/2022\/02\/14\/renters-getting-ready-for-the-new-school-year\/","title":{"rendered":"Renters &#8211; Getting ready for back-to-school"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;201865&#8243;]The summer vacations are coming to an end. And with them, the high season. But back-to-school doesn&#8217;t have to mean the end of business for you. Find out how to stay on top of your bookings in September.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;86339&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;139053&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;425859&#8243;]<\/p>\n<h2>1. When to get ready<\/h2>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;118344&#8243;]As soon as you can! We know you&#8217;re <strong>busy<\/strong> in the summer, so you probably don&#8217;t have time to get down to business. <strong>So think ahead<\/strong>! Write <strong>a<\/strong> slightly different <strong>text<\/strong> according to the season, prepare <strong>photos<\/strong> that will speak to your customers. You won&#8217;t have the same type of clientele as in high summer, so you&#8217;ll have to <strong>adapt<\/strong> to attract them. You&#8217;ll also need to think about the <strong>price of your stay<\/strong>, which should be significantly lower than in summer. This is one way of<strong>attracting more people<\/strong>. But be careful not to sell off your services.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;86341&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;190287&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;148653&#8243;]<\/p>\n<h2>2. What type of customer should I be targeting this fall?<\/h2>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;682794&#8243;]Officially, school starts on <strong>September 02<\/strong>. So, a priori, no customers with children, or very young children. You should essentially have customers who can leave <strong>outside the school vacations<\/strong>, and if they do, it&#8217;s generally for two reasons: they want to avoid the crowds and pay less. They&#8217;re looking for peace and quiet, while still enjoying good weather conditions. You may also receive customers who come to <strong>work<\/strong>. Those lucky enough to be able to continue <strong>telecommuting<\/strong> will try to get away from their routine and make a smooth start to the new school year.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;86343&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;139173&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;479024&#8243;]<\/p>\n<h2>3. What do I need to take into account?<\/h2>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;686086&#8243;]Now that you&#8217;ve identified <strong>your customers<\/strong>, how do you get them to come to you? We&#8217;ve just talked about :<\/p>\n<ul>\n<li><strong>Calm<\/strong>: highlight the aspects of your home that make you feel good<\/li>\n<li><strong>Prices<\/strong>: it&#8217;s up to you to lower your prices compared with the summer. Be careful to remain profitable. <\/li>\n<li><strong>Wifi<\/strong>: make sure you have a good wifi connection and highlight it in your ad.<\/li>\n<li>If you have a <strong>workspace<\/strong>, please mention it.<\/li>\n<\/ul>\n<p>Generally speaking, what am I looking for when I&#8217;m away on vacation? And write an ad that matches that.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;117541&#8243;]So, <strong>are you all<\/strong> <strong>fired up<\/strong> and ready to face <strong>September<\/strong>? Tell us in the comments what tips you have for keeping your booking rate up this autumn! If you liked this article, you&#8217;ll also like the one on &#8220;<a href=\"https:\/\/styqr.fr\/en\/2021\/07\/29\/negative-comment-what-to-do\/\" target=\"_blank\" rel=\"noopener\"><strong><em>how to react to negative comments&#8221;.<\/em><\/strong><\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Back-to-school season often means a drop in bookings, but what if you could reverse the trend with your ad?<\/p>\n","protected":false},"author":3,"featured_media":89369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362],"tags":[1941,1942,1962,2308],"class_list":["post-88182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-private-individual","tag-styqr-en","tag-rental","tag-digital-en","tag-back-to-school"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retour \u00e0 l&#039;\u00e9cole : Inverser les tendances de r\u00e9servation avec StyQR.<\/title>\n<meta name=\"description\" content=\"Discover effective marketing strategies to boost your bookings this back to school season. 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