{"id":85555,"date":"2021-06-15T15:44:46","date_gmt":"2021-06-15T13:44:46","guid":{"rendered":"https:\/\/styqr.fr\/2021\/06\/15\/why-is-it-important-to-keep-a-blog-for-your-hotel\/"},"modified":"2025-01-13T14:59:19","modified_gmt":"2025-01-13T13:59:19","slug":"why-is-it-important-to-keep-a-blog-for-your-hotel","status":"publish","type":"post","link":"https:\/\/styqr.fr\/en\/2021\/06\/15\/why-is-it-important-to-keep-a-blog-for-your-hotel\/","title":{"rendered":"Why is it important to keep a blog for your hotel?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_column_text]With a <b>good <\/b> <b>SEO<\/b> <b>strategy <\/b>, your hotel can reach the top <b>positions<\/b> on a <b>search engine<\/b>. That&#8217;s why it&#8217;s a good idea to create your <b>own blog<\/b>. Your <b>articles will build customer loyalty <\/b>and encourage them to <b>book directly <\/b>on your site.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;81241&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-108063&#8243; text_color=&#8221;color-466698&#8243;]A story[\/vc_custom_heading][vc_custom_heading text_size=&#8221;fontsize-101106&#8243; text_weight=&#8221;500&#8243; text_color=&#8221;color-466698&#8243;]of trust<br \/>\n[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]You&#8217;ll win <b>more <\/b>and more <b>customers <\/b>by <b>listening <\/b>to their <b>needs<\/b>, tastes and problems, and offering them<b> a variety of solutions<\/b>. And that&#8217;s exactly what <b>your blog<\/b> should <b>be about<\/b>.  So <b>instead of <\/b>raving <b>about<\/b> your rooms and services,<b> think about <\/b>the <b>added value <\/b>you can bring to travelers.<\/p>\n<p>This <b>narrative<\/b> and <b>editorial<\/b> <b>adventure<\/b> is above all a <b>story of trust<\/b> that you create between you and your prospects. Choose your most <b>effective sales pitch!<\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;81239&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-108063&#8243; text_color=&#8221;color-466698&#8243;]An asset for improving[\/vc_custom_heading][vc_custom_heading text_size=&#8221;fontsize-101106&#8243; text_weight=&#8221;500&#8243; text_color=&#8221;color-466698&#8243;]your referencing[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]As you can see, blogging enables <b>more responsive<\/b> and direct <b>communication<\/b> with customers, which inevitably leads to an <b>improvement in your SEO.<\/b><\/p>\n<p>In fact, by publishing an article giving advice to your customers, they can react online. Focus on your <b>content<\/b>, and you&#8217;ll increase your <b>visibility<\/b>, the number of visitors to your site, and the number of <b>interested prospects<\/b>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;81240&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-108063&#8243; text_color=&#8221;color-466698&#8243;]Increase the[\/vc_custom_heading][vc_custom_heading text_size=&#8221;fontsize-101106&#8243; text_weight=&#8221;500&#8243; text_color=&#8221;color-466698&#8243;]awareness of your domain<br \/>\n[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]By defining a <strong>coherent editorial line<\/strong>, you&#8217;ll get inbound<strong> links<\/strong> to your <strong>blog<\/strong>, which will improve your <strong>SEO<\/strong> and increase <strong>awareness of your domain.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;81351&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-108063&#8243; text_color=&#8221;color-466698&#8243;]How to[\/vc_custom_heading][vc_custom_heading text_size=&#8221;fontsize-101106&#8243; text_weight=&#8221;500&#8243; text_color=&#8221;color-466698&#8243;]proceed?[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<ul>\n<li>Write <strong>timeless<\/strong> content that will remain relevant beyond its publication date.<\/li>\n<li>Target your readers: They could be<strong> families<\/strong>, <strong>couples<\/strong> or <strong>business travelers<\/strong>. The <strong>content will differ according to the target audience<\/strong>. This will enable you to <strong>adapt it<\/strong> and focus more on certain themes.  <\/li>\n<li><strong>Integrate<\/strong> <strong>hyperlinks<\/strong>. For a <strong>more streamlined<\/strong> look, your blog posts should <strong>link to other sites<\/strong>, places, people you&#8217;ve mentioned, or even to your other posts. This is essential to <strong>generate traffic<\/strong> to your website with a call to action.  <\/li>\n<li>Finally, <strong>don&#8217;t forget to get the word out<\/strong>! Promote yourself on <strong>social networks<\/strong>. Take an interest in partnerships or visibility exchanges. Get in touch with influencers who may be willing to advertise your articles.  <\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How about a blog? A blog can be a real asset! Find out why.  <\/p>\n","protected":false},"author":1,"featured_media":84104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[363],"tags":[2002,2032,2128,2140,2324,2409,2410,2411,2412],"class_list":["post-85555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionals","tag-hotel-en","tag-reservations-en","tag-search-engine","tag-tips","tag-seo-en","tag-blog-en","tag-article-writing","tag-referencing","tag-web-traffic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Superhost: Scopri perch\u00e9 un blog \u00e8 un asset con StyQR<\/title>\n<meta name=\"description\" content=\"Scopri come un blog pu\u00f2 trasformare il tuo hotel in un Superhost. 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